--- title: 6 Content Marketing Success Stories description: Find the best examples of Inbound Marketing and Content Marketing among the biggest brands and adapt these methods to your industry image: https://inbound.lasuperagence.com/hubfs/Colgate_-oral_Care_Center.png --- [![Logo La Super Agence](https://inbound.lasuperagence.com/hs-fs/hubfs/lasuperagence-web.png?width=291&height=50&name=lasuperagence-web.png "Logo La Super Agence")](https://www.lasuperagence.com/) - [IA et Marque Employeur](https://lasuperagence.com/gen-ia-marque-employer/) - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - [Inbound Recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Blog](https://inbound.lasuperagence.com/blog) - [Contact](https://inbound.lasuperagence.com/fr/landing-page-2024) # Blog Ideas, advice, news ![Sarah Mouton](https://inbound.lasuperagence.com/hubfs/Cartoon_Sarah_Mouton.png) [Sarah Mouton](https://inbound.lasuperagence.com/en/blog-agency/author/sarah-mouton) --- 29 September # 6 Content Marketing Success Stories --- Big brands are completely on board with [**Content Marketing**](https://inbound.lasuperagence.com/blog/inbound-marketing-for-us/). And it's not just because they have huge budgets. Everything these companies manage to accomplish can just as easily be achieved by smaller companies. The amount of money spent may be different, a good [content-creation](https://inbound.lasuperagence.com/blog/35-super-idees-of-content-to-attract-leads) marketing agency can help you [get great results](https://inbound.lasuperagence.com/blog/infographics-advertisers-come-into-the-roost-of-content-marketing) with processes similar to big brands: - **Put yourself in the shoes of a publisher** and leverage your various online communities. - **Create interesting content**. Remember that Content Marketing must first and foremost interest Internet users to be liked and shared. - **Establish a content marketing strategy** that includes metrics that evaluate ROI. ![Colgate is a model of success in Content Marketing](https://inbound.lasuperagence.com/hs-fs/hubfs/Colgate_-oral_Care_Center.png?width=699&name=Colgate_-oral_Care_Center.png "Colgate is a model of success in Content Marketing")  Here are some examples of big brands that have made their [Content Marketing](https://inbound.lasuperagence.com/blog/content-marketing-how-to-produce-content-quality) strategy a success. Inspire yourself with their success and imagine how your own business can reap the benefits of this approach. ## 1 - Sears  ![Sears logo](https://inbound.lasuperagence.com/hubfs/captures%20%C3%A9cran%20/Sears_logo_1994-2004.svg "Sears logo") Large retail brand, **Sears** created [FitStudio](https://www.fitstudio.com/), a site that has become a fitness reference, in order to **touch communities** centered on wellness. On this site, fitness experts provide **high-value content** that users find interesting enough to comment on and share with their community. Content is sponsored traditionally as well as on [Sears platforms](https://www.facebook.com/FitStudio/?fref=ts). On Facebook, Twitter and Pinterest, Sears uses available tools to measure campaign success. The advantage for smaller businesses is that these types of metrics **are easily accessible and often free**. ## 2 - Colgate   [![](https://lh3.ggpht.com/-p9zxok89ZzE/TblrGSaUycI/AAAAAAAABOo/pc44jX4RAso/s1600/logo-colgate.jpg)](https://inbound.lasuperagence.com/telecharge-ebook-gratuitement-visibilite-internet) **Colgate** has a [oral and dental health site](http://www.colgate.com/en/us/oc/oral-health) collecting video resources, interactive guides and more than 400 articles. This is a great example of a brand thinking they are a publisher and using their **rich knowledge** to provide quality information, which is the key to success in content marketing. [![Call-to-action ebook visibilité Internet](https://no-cache.hubspot.com/cta/default/1753382/b937e693-54a8-4c96-9dd2-c97cd9fd0387.png)](https://cta-redirect.hubspot.com/cta/redirect/1753382/b937e693-54a8-4c96-9dd2-c97cd9fd0387) Even a very small company can format and share **its experience and expertise** by creating blogs, newsletters, and ebooks in an organized and effective way to reach new prospects. ## 3 - Coca-Cola  **Coca-Cola** believes so strongly in content marketing that it's even the foundation of its ad campaign strategy, Content 2020. His mission: " All advertisers need a lot more **current, quality content** to keep consumers engaged, 24/7. If you want to be successful anywhere in the world, you need **strong, powerful ideas** at the foundation of everything. " ## 4 - Kraft [![](https://upload.wikimedia.org/wikipedia/commons/thumb/1/1b/Kraft_foods_logo2012.png/245px-Kraft_foods_logo2012.png)](https://inbound.lasuperagence.com/telechargez-ebook-gratuitement-visibilite-internet) **Kraft** is a leader in Content Marketing. The food brand launched [kraftrecipes.com](http://www.kraftrecipes.com/) even before content marketing became popular and before many of its competitors had websites. Now consumers turn to this [online resource](http://www.kraftfoodsgroup.com/home/index.aspx) to find cooking recipes, nutrition information and to interact with the **Kraft** community. Director of CRM Content Strategy & Integration, Julie Fleischer said, "The ROI on our content marketing work is among **the highest of all our marketing efforts**." ## 5 - General Electric [![](http://cdn-0.famouslogos.us/images/general-electric-logo.jpg)](https://inbound.lasuperagence.com/linbound-marketing-pour-les-startups) **General Electric** is using content marketing to tell the story of its 132-year-old company through various media. One of the content strategies is a forum for new ideas and debate. Called [Ecomagination](http://www.ge.com/about-us/ecomagination), this site focuses on clean energy and sustainable infrastructure. [Ecomagination](http://www.ge.com/about-us/ecomagination) is designed **as a magazine** with a director, editor-in-chief, publisher and a team of reporters and columnists. One of the units of measurement used to identify the success of one's content marketing is **share** of one's content. Digital Marketing Director Katrina Craigwel explains, " If the user is not sharing the content with friends and colleagues, the **content is not good enough**. " ## 6 - General Mills ![](http://logodatabases.com/wp-content/uploads/2012/02/general-mills-logo-2012.jpg) **General Mills** also takes user engagement as a unit of measurement for its content popularity. The food brand understands that **quality content liked and shared** indirectly leads to more sales. For their online recipe platform, [Tablespoon.com](http://www.tablespoon.com/), **General Mills** is watching the numbers on social networks like Pinterest and Facebook. They've achieved what they consider success on Pinterest, going from 15 followers to nearly 8,000 **in less than a year**.  Are you a small business looking to get started with Inbound Marketing? [Download our checklist](https://inbound.lasuperagence.com/linbound-marketing-for-startups)! What do you think are the defining criteria for success in content marketing? Getting more fans on Facebook?  Get more leads to your site? Leave a comment to tell us about it! Topics: [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), [Content marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/content-marketing), [Etude de cas](https://inbound.lasuperagence.com/en/blog-agency/tag/etude-de-cas) - - - - [mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/6-exemples-de-réussite-en-content-marketing-marques-us%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/6-exemples-de-réussite-en-content-marketing-marques-us](mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/6-exemples-de-réussite-en-content-marketing-marques-us%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/6-exemples-de-réussite-en-content-marketing-marques-us) ## Related to this article [![](https://inbound.lasuperagence.com/hubfs/pexels-cottonbro-5082581.jpg)](https://inbound.lasuperagence.com/en/blog-agency/marketing-b2b-tiktok) ## [BtoB marketing and TikTok: does it make sense?](https://inbound.lasuperagence.com/en/blog-agency/marketing-b2b-tiktok) [Read more](https://inbound.lasuperagence.com/en/blog-agency/6-exemples-de-réussite-en-content-marketing-marques-us) by [Mégane Segorb](https://inbound.lasuperagence.com/en/blog-agency/author/mégane-segorb) ![Mégane Segorb](https://inbound.lasuperagence.com/hubfs/1%20GIFT%20HIGH%20RES%20B_W.png) [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), [![](https://inbound.lasuperagence.com/hubfs/Google%20Drive%20Integration/Comment%20calculer%20son%20budget%20de%20Marketing%20Digital-3.png)](https://inbound.lasuperagence.com/en/blog-agency/budget-marketing-digital) ## [Comment calculer son budget de Marketing Digital ?](https://inbound.lasuperagence.com/en/blog-agency/budget-marketing-digital) [Read more](https://inbound.lasuperagence.com/en/blog-agency/6-exemples-de-réussite-en-content-marketing-marques-us) by [Maxime Bontemps](https://inbound.lasuperagence.com/en/blog-agency/author/maxime-bontemps) ![Maxime Bontemps](https://inbound.lasuperagence.com/hubfs/illustrationmaxime_v1.png) [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), [![](https://inbound.lasuperagence.com/hubfs/image-png-Sep-14-2020-02-45-50-89-PM.png)](https://inbound.lasuperagence.com/en/blog-agency/guide-html-css-marketeurs) ## [HTML and CSS for marketers](https://inbound.lasuperagence.com/en/blog-agency/guide-html-css-marketeurs) [Read more](https://inbound.lasuperagence.com/en/blog-agency/6-exemples-de-réussite-en-content-marketing-marques-us) by [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), ## Réagir # SUIVEZ-NOUS SUR LES RÉSEAUX SOCIAUX Rejoignez notre communauté ! - - - - - - ### Contact - [Nous contacter](https://inbound.lasuperagence.com/contact) - [Nous rejoindre](https://inbound.lasuperagence.com/talents) - contact@lasuperagence.com ### Nos services - [Inbound recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Inbound marketing](https://inbound.lasuperagence.com/offre-inbound-marketing) - [ROI calculator](https://www.lasuperagence.com/roi-calculator) - Formations ### Presse - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - Presse [![12](https://inbound.lasuperagence.com/hs-fs/hubfs/12.png?width=170&name=12.png "12")](https://www.hubspot.com/agencies/la-super-agence) © LA SUPER AGENCE.[Mentions Légales](https://inbound.lasuperagence.com/mentions)