Big brands are completely on board with Content Marketing. And it's not just because they have huge budgets. Everything these companies manage to accomplish can just as easily be achieved by smaller companies.
The amount of money spent may be different, a good content-creation marketing agency can help you get great results with processes similar to big brands:
Here are some examples of big brands that have made their Content Marketing strategy a success.
Inspire yourself with their success and imagine how your own business can reap the benefits of this approach.
Large retail brand, Sears created FitStudio, a site that has become a fitness reference, in order to touch communities centered on wellness.
On this site, fitness experts provide high-value content that users find interesting enough to comment on and share with their community.
Content is sponsored traditionally as well as on Sears platforms.
On Facebook, Twitter and Pinterest, Sears uses available tools to measure campaign success. The advantage for smaller businesses is that these types of metrics are easily accessible and often free.
Colgate has a oral and dental health site collecting video resources, interactive guides and more than 400 articles.
This is a great example of a brand thinking they are a publisher and using their rich knowledge to provide quality information, which is the key to success in content marketing.
Even a very small company can format and share its experience and expertise by creating blogs, newsletters, and ebooks in an organized and effective way to reach new prospects.
Coca-Cola believes so strongly in content marketing that it's even the foundation of its ad campaign strategy, Content 2020.
His mission: " All advertisers need a lot more current, quality content to keep consumers engaged, 24/7.
If you want to be successful anywhere in the world, you need strong, powerful ideas at the foundation of everything. "
Kraft is a leader in Content Marketing. The food brand launched kraftrecipes.com even before content marketing became popular and before many of its competitors had websites.
Now consumers turn to this online resource to find cooking recipes, nutrition information and to interact with the Kraft community.
Director of CRM Content Strategy & Integration, Julie Fleischer said, "The ROI on our content marketing work is among the highest of all our marketing efforts."
General Electric is using content marketing to tell the story of its 132-year-old company through various media. One of the content strategies is a forum for new ideas and debate.
Called Ecomagination, this site focuses on clean energy and sustainable infrastructure. Ecomagination is designed as a magazine with a director, editor-in-chief, publisher and a team of reporters and columnists.
One of the units of measurement used to identify the success of one's content marketing is share of one's content.
Digital Marketing Director Katrina Craigwel explains, " If the user is not sharing the content with friends and colleagues, the content is not good enough. "
General Mills also takes user engagement as a unit of measurement for its content popularity.
The food brand understands that quality content liked and shared indirectly leads to more sales.
For their online recipe platform, Tablespoon.com, General Mills is watching the numbers on social networks like Pinterest and Facebook.
They've achieved what they consider success on Pinterest, going from 15 followers to nearly 8,000 in less than a year.
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Getting more fans on Facebook?
Get more leads to your site?
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