---
title: [Infographic] B2B SMEs, the choice of Inbound Marketing
description: Inbound marketing and content marketing are popular approaches for small and medium-sized businesses. Find out why in this infographic.
---

[Super Agency Blog](https://inbound.lasuperagence.com/en/blog-agency)

# [\[Infographic\] B2B SMEs, the choice of Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/infographie-choix-pme-inbound-marketing)

 Written by [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) | Sep 29, 2021 5:20:07 AM

Would Inbound Marketing be a "thing" for SMEs?

Nothing in the methodology indicates that this approach would be reserved **for medium-sized structures** but the observation is that the latter are massively embarking on the ['Inbound Marketing](https://inbound.lasuperagence.com/blog/inbound-marketing-five-solutions-for-that-your-start-up-is-d%C3%A9brand).

Small and medium-sized businesses are constantly looking for effective ways to attract **an ever-changing consumer attention**. These ways must be cost-effective for them, in money spent and time invested.

## Inbound Marketing: the best strategy for gaining more customers

The best strategy to win more customers

** The Inbound Marketing :**

The goal of Inbound Marketing is to **attract potential customers to a website** through quality content. These visitors will then be **converted into leads** through an optimization strategy, and then into customers.

**The tools of Inbound Marketing :**

Blogs, SEO, social media, white papers, videos, infographics, marketing automation

**Outbound Marketing :**

This is the digital marketing " classic ". **Based on interruption**, for example an advertisement during the consultation of a site, it consists in **sending massive messages on the web** with the aim of reaching a small proportion of potential customers.

 **The tools of Outbound Marketing :**

Online ads, pop-ups, unsolicited emails, cold calls, retargeting, sponsored links, syndication

**68%** of marketers, globally, **agree on the lasting effectiveness** of Inbound Marketing.

**3 out of 4 Marketers** make Inbound Marketing **a priority** in their action plan. 

## What are the main benefits of Inbound Marketing ?

Convert leads : **70%**

Increase traffic : **53%**

Increase sales : **45%**

Demonstrate ROI of actions : **39%**

Improve customer knowledge : **29%**

Reduce campaign costs : **24%**

##  Which marketing strategy offers the best return on investment (ROI) ? 

**48%** think it's Inbound Marketing

**23%** don't know how to measure the ROI of their actions

**18%** don't wonder

**12%** think it's outbound marketing

## B2B marketing : have you implemented a content marketing strategy ?

**37%** state " Yes, and we have a **defined process **"

**41%** report " Yes, and we have **no defined process** "

**17%** state " No, but we will establish a defined process in **the next 12 months** " 

## How do you think your content marketing budget will change in the next 12 months ?

**39%** expect an increase

**45%** do not anticipate any changes

**14%** don't know

**Budget allocated** to content marketing on total marketing budget : **29% on average** 

## Channels and formats used in Content Marketing :

Social networks : **83%**

Newsletter : **77%**

Ebooks : **65%**

Videos : **60%**

Blogs : **80%**

Webinars : **58%**

Events : **68%**

Infographics : **58%**

## How do you judge the effectiveness of Marketing Automation ?

**12%** " Very effective "

**64%** " Somewhat effective "

**17%** " Somewhat ineffective "

**7%** " Very ineffective "

[View full post](https://inbound.lasuperagence.com/en/blog-agency/infographie-choix-pme-inbound-marketing)

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