Building a employer brand is essential in our war for talent. But where to start? 

Developing, planning and implementing an employer branding strategy is not an obvious task for a job that sits on the edge between HR and communications.

That's why we created this infographic for you to illustrate the 5 key steps to this strategy.

Step #1: Set goals

Whether it's an employer branding strategy or any strategy, it's essential to identify your goals before you get started:

Do you want to get more applicants, or fewer but more qualified applicants? Do you want to improve your brand awareness, attract better talent, reduce the time and cost of a recruitment, etc.

The more specific you are, the better your action plan will be.

Step #2: Identify your Candidate Personas

Creating your candidate personas is an essential step in your strategy in its recruitment dimension because it allows you to know the aspirations of your future candidates. The steps of this creation are explained in this free white paper:

Step #3: Define your Employee Value Proposition (EVP)

Your Employee Value Proposition (or EVP) is, in a sense, your added value as a company to future employees. Knowing your strengths will allow you to better direct your communication to your candidates.

Step #4: Determine the channels your candidates are using

Your employer brand needs to be expressed, especially on digital channels. With this in mind, we talk about Inbound Recruiting, which is the ability to deliver content to be perceived favorably by candidates.

Step #5: Analyze the results

Measure the results of your strategy and make adjustments if needed.

Employer branding doesn't just help you attract and retain talent. It's your company's business identity and therefore what makes it unique.

So what are you waiting for to develop an employer brand strategy?