Long considered by companies as anecdotal, even futile, social networks are now essential. They allow to strengthen the digital presence of a brand, to find customers, and to recruit employees differently.
If you don't know where to start with your Social Network Marketing, here are ten valuable tips!
For each type of social media action, make sure your goals are:
Sspecific Mesurables Atouchable Rrealists Ttemporarily defined
With accurate metrics available for each network, it is easy to measure whether goals are being met.
2 - Identify your target accurately
Everyone between the ages of 7 and 77 is NOT a target. Know your Personas' online habits (their Digital Body Language) to better understand their needs.
The most common mistake on social media is to show a company without personality or edge. In the age of transparency, users want to know about your company from a more personal perspective.
It's better to have 1,000 followers who interact with your brand than 10,000 who ignore you. Don't neglect the community aspect of social networks: the exchange is essential to keep your online presence alive.
Publish on a regular basis. Use tools like Buffer or Hupspot to schedule your posts on different platforms in a centralized way.
You can't manage your social networks in a completely automated way, but your content curation can! Responses to posts, on the other hand, will remain personalized for a long time to come.
Purely promotional posts don't work. Focus on posts that add real value to your readers.
No matter what your message is, a visual, photo or video will always be more appreciated (and remembered) than text. The proof: Instagram is exploding and graphics are shared more on Twitter than any other content.
Without tackling topics that are too political, try to stick to the economic or sports news: you will show the relevance of your point of view and the freshness of your content.
Curating is a good start, but if you really want to stand out from the crowd, you need to create your own quality content.