Long considered by companies as anecdotal, even futile, social networks are now essential. They allow to strengthen the digital presence of a brand, to find customers, and to recruit employees differently. 

If you don't know where to start with your Social Network Marketing, here are ten valuable tips!

1 - Set SMART goals

For each type of social media action, make sure your goals are:

Sspecific Mesurables Atouchable Rrealists Ttemporarily defined

With accurate metrics available for each network, it is easy to measure whether goals are being met.

2 - Identify your target accurately

Everyone between the ages of 7 and 77 is NOT a target. Know your Personas' online habits (their Digital Body Language) to better understand their needs.

3 - Be human

The most common mistake on social media is to show a company without personality or edge. In the age of transparency, users want to know about your company from a more personal perspective.

4 - Seek relationships, not followers

It's better to have 1,000 followers who interact with your brand than 10,000 who ignore you. Don't neglect the community aspect of social networks: the exchange is essential to keep your online presence alive.

5 - Create an editorial calendar

Publish on a regular basis. Use tools like Buffer or Hupspot to schedule your posts on different platforms in a centralized way.

6 - Automate when possible

You can't manage your social networks in a completely automated way, but your content curation can! Responses to posts, on the other hand, will remain personalized for a long time to come.

7 - Help rather than sell

Purely promotional posts don't work. Focus on posts that add real value to your readers.

8 - Be visual

No matter what your message is, a visual, photo or video will always be more appreciated (and remembered) than text. The proof: Instagram is exploding and graphics are shared more on Twitter than any other content.

9 - React to the news of the moment

Without tackling topics that are too political, try to stick to the economic or sports news: you will show the relevance of your point of view and the freshness of your content.

10 - Create original content

Curating is a good start, but if you really want to stand out from the crowd, you need to create your own quality content.