--- title: [Infographic] 10 Golden Rules of Social Network Marketing description: What is Social Media Marketing? Find out how to optimize your social media presence in this infographic full of tips! image: https://inbound.lasuperagence.com/hubfs/socialmediaguide%20light_v5.png --- [![Logo La Super Agence](https://inbound.lasuperagence.com/hs-fs/hubfs/lasuperagence-web.png?width=291&height=50&name=lasuperagence-web.png "Logo La Super Agence")](https://www.lasuperagence.com/) - [IA et Marque Employeur](https://lasuperagence.com/gen-ia-marque-employer/) - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - [Inbound Recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Blog](https://inbound.lasuperagence.com/blog) - [Contact](https://inbound.lasuperagence.com/fr/landing-page-2024) # Blog Ideas, advice, news ![Sarah Mouton](https://inbound.lasuperagence.com/hubfs/Cartoon_Sarah_Mouton.png) [Sarah Mouton](https://inbound.lasuperagence.com/en/blog-agency/author/sarah-mouton) --- 29 September # \[Infographic\] 10 Golden Rules of Social Network Marketing **Long considered by companies as anecdotal, even futile, social networks are now essential. They allow to strengthen the digital presence of a brand, to find customers, and to recruit employees differently. ** If you don't know where to start with your Social Network Marketing, here are ten valuable tips! ![Infographic: the rules of Social Network Marketing](https://inbound.lasuperagence.com/hs-fs/hubfs/socialmediaguide%20light_v5.png?width=1043&name=socialmediaguide%20light_v5.png) ## 1 - Set SMART goals For each type of social media action, make sure your goals are: **S**specific **M**esurables **A**touchable **R**realists **T**temporarily defined With accurate metrics available for each network, it is easy to measure whether goals are being met. 2 - Identify your target accurately Everyone between the ages of 7 and 77 is NOT a target. Know your Personas' online habits (their Digital Body Language) to better understand their needs. ## 3 - Be human The most common mistake on social media is to show a company without personality or edge. In the age of transparency, users want to know about your company from a more personal perspective. ## 4 - Seek relationships, not followers It's better to have 1,000 followers who interact with your brand than 10,000 who ignore you. Don't neglect the community aspect of social networks: the exchange is essential to keep your online presence alive. [![Call-to-action ebook visibilité Internet](https://no-cache.hubspot.com/cta/default/1753382/b937e693-54a8-4c96-9dd2-c97cd9fd0387.png)](https://cta-redirect.hubspot.com/cta/redirect/1753382/b937e693-54a8-4c96-9dd2-c97cd9fd0387) ## 5 - Create an editorial calendar Publish on a regular basis. Use tools like Buffer or Hupspot to schedule your posts on different platforms in a centralized way. ## 6 - Automate when possible You can't manage your social networks in a completely automated way, but your content curation can! Responses to posts, on the other hand, will remain personalized for a long time to come. ## 7 - Help rather than sell Purely promotional posts don't work. Focus on posts that add real value to your readers. ## 8 - Be visual No matter what your message is, a visual, photo or video will always be more appreciated (and remembered) than text. The proof: Instagram is exploding and graphics are shared more on Twitter than any other content. ## 9 - React to the news of the moment Without tackling topics that are too political, try to stick to the economic or sports news: you will show the relevance of your point of view and the freshness of your content. ## 10 - Create original content Curating is a good start, but if you really want to stand out from the crowd, you need to create your own quality content. [![Nouveau call-to-action](https://no-cache.hubspot.com/cta/default/1753382/1441fe96-5483-46ad-a325-0320a4b51009.png)](https://cta-redirect.hubspot.com/cta/redirect/1753382/1441fe96-5483-46ad-a325-0320a4b51009) Topics: [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), [Réseaux sociaux](https://inbound.lasuperagence.com/en/blog-agency/tag/réseaux-sociaux), [Social Media Management](https://inbound.lasuperagence.com/en/blog-agency/tag/social-media-management) - - - - [mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/10-astuces-marketing-reseaux-sociaux%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/10-astuces-marketing-reseaux-sociaux](mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/10-astuces-marketing-reseaux-sociaux%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/10-astuces-marketing-reseaux-sociaux) ## Related to this article [![](https://inbound.lasuperagence.com/hubfs/pexels-cottonbro-5082581.jpg)](https://inbound.lasuperagence.com/en/blog-agency/marketing-b2b-tiktok) ## [BtoB marketing and TikTok: does it make sense?](https://inbound.lasuperagence.com/en/blog-agency/marketing-b2b-tiktok) [Read more](https://inbound.lasuperagence.com/en/blog-agency/10-astuces-marketing-reseaux-sociaux) by [Mégane Segorb](https://inbound.lasuperagence.com/en/blog-agency/author/mégane-segorb) ![Mégane Segorb](https://inbound.lasuperagence.com/hubfs/1%20GIFT%20HIGH%20RES%20B_W.png) [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), [![](https://inbound.lasuperagence.com/hubfs/Google%20Drive%20Integration/Comment%20calculer%20son%20budget%20de%20Marketing%20Digital-3.png)](https://inbound.lasuperagence.com/en/blog-agency/budget-marketing-digital) ## [Comment calculer son budget de Marketing Digital ?](https://inbound.lasuperagence.com/en/blog-agency/budget-marketing-digital) [Read more](https://inbound.lasuperagence.com/en/blog-agency/10-astuces-marketing-reseaux-sociaux) by [Maxime Bontemps](https://inbound.lasuperagence.com/en/blog-agency/author/maxime-bontemps) ![Maxime Bontemps](https://inbound.lasuperagence.com/hubfs/illustrationmaxime_v1.png) [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), [![](https://inbound.lasuperagence.com/hubfs/image-png-Sep-14-2020-02-45-50-89-PM.png)](https://inbound.lasuperagence.com/en/blog-agency/guide-html-css-marketeurs) ## [HTML and CSS for marketers](https://inbound.lasuperagence.com/en/blog-agency/guide-html-css-marketeurs) [Read more](https://inbound.lasuperagence.com/en/blog-agency/10-astuces-marketing-reseaux-sociaux) by [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), ## Réagir # SUIVEZ-NOUS SUR LES RÉSEAUX SOCIAUX Rejoignez notre communauté ! - - - - - - ### Contact - [Nous contacter](https://inbound.lasuperagence.com/contact) - [Nous rejoindre](https://inbound.lasuperagence.com/talents) - contact@lasuperagence.com ### Nos services - [Inbound recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Inbound marketing](https://inbound.lasuperagence.com/offre-inbound-marketing) - [ROI calculator](https://www.lasuperagence.com/roi-calculator) - Formations ### Presse - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - Presse [![12](https://inbound.lasuperagence.com/hs-fs/hubfs/12.png?width=170&name=12.png "12")](https://www.hubspot.com/agencies/la-super-agence) © LA SUPER AGENCE.[Mentions Légales](https://inbound.lasuperagence.com/mentions)