At the Super Agency, we love statistics, especially those related to Employer Brand, far too rare for our taste! And for good reason: most of the serious studies done on the subject come from the USA.
We did some research (and translations) and here are about 30 new statistics on Employer Brand in 2020 with their source. This is for you !
While 96% of companies agree that employer brand and reputation have an impact (positive or negative) on revenue, less than half (44%) measure that impact. (CareerArc)
According to 78% of applicants, the candidate experience is an indicator of how well a company values its employees. (Talent Adore)
84% of job seekers say a company's reputation as an employer plays an important role in their choice. (TalentNow)
9 out of 10 candidates say they are more likely to apply for a company that pays attention to its employer brand. (Workable)
50% of candidates say they wouldn't work for a company with a bad reputation - even if it offered a higher salary (TalentNow)
By investing in its employer brand, a company can reduce its turnover by 28%. (Office Vibe)
80% of recruiters say employer brand has a significant influence on a company's ability to hire quality employees. (LinkedIn)
A bad reputation increases hiring costs by at least 10%. (Harvard Business Review)
If given an unlimited budget, 53% of companies would choose to invest in employer branding first. (LinkedIn)
60% of recruiters consider shared company culture to be among the most important characteristics in choosing employees. (Jobvite)
86% of women and 67% of men would not work for a company with a bad reputation. (CRO Magazine)
The top three channels on which SMBs plan to develop their employer brand are their website (69%), online professional networks (61%) and social networks (47%). (LinkedIn)
Negative reviews of products and services are the most damaging to the employer brand (rated as " damaging " by 95% of employees and " very damaging " or " extremely damaging " by 80% of them). (CareerArc)
90% of employees would consider changing jobs if offered a position at a company with a great reputation. (CRO Magazine)
62% of Glassdoor users agree that their perception of a company improves if the company responds to the reviews left for it. (Glassdoor)
86% of HR professionals say recruiting is becoming more like marketing (iCIMS)
64% of consumers stopped buying a brand's products after learning that it treated its employees poorly. (CareerArc)
49% of employers feel they lack the tools to effectively improve their employer brand. (CareerArc)
7 out of 10 people change their opinion of a brand if it responds to comments left on it. (G2 Crowd)
Candidates consider social networks and professional networks to be the most useful channels for searching for a job (compared to job boards, job ads, recruitment agencies and job fairs). (CareerArc)
75% of people believe that companies whose executives and management use social media to communicate about their missions, brand values and goals are more trustworthy. (Glassdoor)
21% of candidates use Facebook to learn about the company culture. (Jobvite)
Improving their employer brand and awareness ranks second in the list of reasons companies use social networks for recruiting (77 % vs. 82% for passive candidate recruitment). (SHRM)
Companies believe that Social Network Marketing will be the most in-demand HR skill by 2020, with data analytics coming in second, followed by predictive modeling. (CareerArc)
79% of candidates use social networks in their job search. (Glassdoor)
70% of Millennials use social media to evaluate employer brand, 12% more than Gen Xers and 20% more than Boomers (CareerArc)
76% of companies choose social networks to communicate about their employer brand. (TalentLyft)
98% of employees use at least one social network for personal use. Of those, 50% also use it to communicate about their company. (Weber Shandwick)
The word of employees is 3 times more credible than that of the CEO when it comes to talking about working conditions at the company. (Edelman Trust Barometer)
90% of internet users click on original content directly related to their job (Potential Park)
Are there any other employer branding statistics you'd like to share with us?