At the Super Agency, we love statistics, especially those related to Employer Brand, far too rare for our taste! And for good reason: most of the serious studies done on the subject come from the USA.
We did some research (and translations) and here are about 30 new statistics on Employer Brand in 2020 with their source. This is for you !
Employer Brand Statistics 1
While 96% of companies agree that employer brand and reputation have an impact (positive or negative) on revenue, less than half (44%) measure that impact. (CareerArc)
Employer Brand Statistics 2
According to 78% of applicants, the candidate experience is an indicator of how well a company values its employees. (Talent Adore)
Employer Brand Statistics 3
84% of job seekers say a company's reputation as an employer plays an important role in their choice. (TalentNow)
Five important employer brand statistics in France
Employer Brand Statistics 4
9 out of 10 candidates say they are more likely to apply for a company that pays attention to its employer brand. (Workable)
Employer Brand Statistics 5
50% of candidates say they wouldn't work for a company with a bad reputation - even if it offered a higher salary (TalentNow)
Employer Brand Statistics 6
By investing in its employer brand, a company can reduce its turnover by 28%. (Office Vibe)
Employer Brand Statistics 7
80% of recruiters say employer brand has a significant influence on a company's ability to hire quality employees. (LinkedIn)
Employer Brand Statistics 8
A bad reputation increases hiring costs by at least 10%. (Harvard Business Review)
Employer Brand Statistics 9
If given an unlimited budget, 53% of companies would choose to invest in employer branding first. (LinkedIn)
Employer Brand Statistics 10
60% of recruiters consider shared company culture to be among the most important characteristics in choosing employees. (Jobvite)
Employer Brand Statistics 11
86% of women and 67% of men would not work for a company with a bad reputation. (CRO Magazine)
Employer Brand Statistics 12
The top three channels on which SMBs plan to develop their employer brand are their website (69%), online professional networks (61%) and social networks (47%). (LinkedIn)
Employer Brand Statistics 13
Negative reviews of products and services are the most damaging to the employer brand (rated as " damaging " by 95% of employees and " very damaging " or " extremely damaging " by 80% of them). (CareerArc)
Employer Brand Statistics 14
90% of employees would consider changing jobs if offered a position at a company with a great reputation. (CRO Magazine)
Employer Brand Statistics 15
62% of Glassdoor users agree that their perception of a company improves if the company responds to the reviews left for it. (Glassdoor)
Employer Brand Statistics 16
86% of HR professionals say recruiting is becoming more like marketing (iCIMS)
Employer Brand Statistics 17
64% of consumers stopped buying a brand's products after learning that it treated its employees poorly. (CareerArc)
Employer Brand Statistics 18
49% of employers feel they lack the tools to effectively improve their employer brand. (CareerArc)
Employer branding: is it about tools or skills?
Employer Brand Statistics 19
7 out of 10 people change their opinion of a brand if it responds to comments left on it. (G2 Crowd)
Employer Brand Statistics 20
Candidates consider social networks and professional networks to be the most useful channels for searching for a job (compared to job boards, job ads, recruitment agencies and job fairs). (CareerArc)
Employer Brand Statistics 21
75% of people believe that companies whose executives and management use social media to communicate about their missions, brand values and goals are more trustworthy. (Glassdoor)
Employer Brand Statistics 22
21% of candidates use Facebook to learn about the company culture. (Jobvite)
Employer Brand Statistics 23
Improving their employer brand and awareness ranks second in the list of reasons companies use social networks for recruiting (77 % vs. 82% for passive candidate recruitment). (SHRM)
Employer Brand Statistics 24
Companies believe that Social Network Marketing will be the most in-demand HR skill by 2020, with data analytics coming in second, followed by predictive modeling. (CareerArc)
Employer Brand Statistics 25
79% of candidates use social networks in their job search. (Glassdoor)
Employer Brand Statistics 26
70% of Millennials use social media to evaluate employer brand, 12% more than Gen Xers and 20% more than Boomers (CareerArc)
Employer Brand Statistics 27
76% of companies choose social networks to communicate about their employer brand. (TalentLyft)
Employer Brand Statistics 28
98% of employees use at least one social network for personal use. Of those, 50% also use it to communicate about their company. (Weber Shandwick)
Employer Brand Statistics 29
The word of employees is 3 times more credible than that of the CEO when it comes to talking about working conditions at the company. (Edelman Trust Barometer)
Employer Brand Statistics 30
90% of internet users click on original content directly related to their job (Potential Park)
Are there any other employer branding statistics you'd like to share with us?
