---
title: "Social media strategy: what to do with Facebook \"reactions\" buttons?"
description: Facebook reaction buttons are popular with users. How to integrate them into a social media strategy?
---

[Super Agency Blog](https://inbound.lasuperagence.com/en/blog-agency)

# [Social media strategy: what to do with Facebook "reactions" buttons?](https://inbound.lasuperagence.com/en/blog-agency/analyse-reseaux-sociaux-strategie-social-media-boutons-reactions-emoticons-facebook)

 Written by [Sarah Mouton](https://inbound.lasuperagence.com/en/blog-agency/author/sarah-mouton) | Sep 29, 2021 11:12:40 AM

Reaction buttons have freshly arrived in our feeds and we can finally express t**a whole range of emotions** instead of just like.

As a user, this is good news, **but as a marketer**, what will be the added value? 

 

###### Here are the new reactions marketers are facing!

Facebook users now have **five comment alternatives**.

These are in the form of pictograms: **"Love"** (I love it), **"Haha"** (This amuses me), **"Wow"** (I'm impressed), **"Sad"** (This makes me sad), **"Angry"** (This makes me angry).

This new **qualitative measurement tool** seems very useful at first glance, but will it help you drive more [leads](https://inbound.lasuperagence.com/blog/35-super-idees-of-content-to-pull-leads) to your site once it's integrated into your social media strategy ? Will it allow you to **get a better understanding of your audience**?

In the first instance, **no**.

> Fan engagement, i.e., likes, shares, and comments (and now reactions), is an important element but does not tell the whole story.

One of the challenges of the **Social Marketer** is to accurately measure ROI. On what basis should he start to have **an achievable and reliable ROI**?

Also, how **social Media efforts** are felt in the overall **ROI** of the company? 

 One of the most difficult tasks of the social marketer is to definitively assign **a performance to a specific factor** (content, format, medium, temporality, etc.) as in the table below:

 

###### Social networks have a role to play at every stage of the shopping journey!

When you tune **your units of measurement to the buying journey**, the data to analyze looks clearer.

In the case of Facebook's new reaction buttons, so you'll need to spend some time to **evaluate their importance** in this type of scheme. 

This won't improve your ROI, nor will it suddenly provide insight into your audience's motivations, but **it makes it easier to engage with your fans**.

So initially, you'll need to **incite your fans to share their reactions** to the content you bring them.

When you have enough insight that how they express their reactions to different content, you'll be able to **adapt your strategy**.

[View full post](https://inbound.lasuperagence.com/en/blog-agency/analyse-reseaux-sociaux-strategie-social-media-boutons-reactions-emoticons-facebook)

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