--- title: "Social media strategy: what to do with Facebook \"reactions\" buttons?" description: Facebook reaction buttons are popular with users. How to integrate them into a social media strategy? image: https://inbound.lasuperagence.com/hubfs/blog-files/Facebook-lance-ses-nouveaux-boutons-reactions-et-j-aime.gif --- [![Logo La Super Agence](https://inbound.lasuperagence.com/hs-fs/hubfs/lasuperagence-web.png?width=291&height=50&name=lasuperagence-web.png "Logo La Super Agence")](https://www.lasuperagence.com/) - [IA et Marque Employeur](https://lasuperagence.com/gen-ia-marque-employer/) - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - [Inbound Recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Blog](https://inbound.lasuperagence.com/blog) - [Contact](https://inbound.lasuperagence.com/fr/landing-page-2024) # Blog Ideas, advice, news ![Sarah Mouton](https://inbound.lasuperagence.com/hubfs/Cartoon_Sarah_Mouton.png) [Sarah Mouton](https://inbound.lasuperagence.com/en/blog-agency/author/sarah-mouton) --- 29 September # Social media strategy: what to do with Facebook "reactions" buttons? Reaction buttons have freshly arrived in our feeds and we can finally express t**a whole range of emotions** instead of just like. As a user, this is good news, **but as a marketer**, what will be the added value?   ![Facebook's new reaction buttons](https://inbound.lasuperagence.com/hs-fs/hubfs/blog-files/Facebook-lance-ses-nouveaux-boutons-reactions-et-j-aime.gif?width=711&name=Facebook-lance-ses-nouveaux-boutons-reactions-et-j-aime.gif "Facebook's new reaction buttons") ###### Here are the new reactions marketers are facing! Facebook users now have **five comment alternatives**. These are in the form of pictograms: **"Love"** (I love it), **"Haha"** (This amuses me), **"Wow"** (I'm impressed), **"Sad"** (This makes me sad), **"Angry"** (This makes me angry). This new **qualitative measurement tool** seems very useful at first glance, but will it help you drive more [leads](https://inbound.lasuperagence.com/blog/35-super-idees-of-content-to-pull-leads) to your site once it's integrated into your social media strategy ? Will it allow you to **get a better understanding of your audience**? In the first instance, **no**. > Fan engagement, i.e., likes, shares, and comments (and now reactions), is an important element but does not tell the whole story. One of the challenges of the **Social Marketer** is to accurately measure ROI. On what basis should he start to have **an achievable and reliable ROI**? Also, how **social Media efforts** are felt in the overall **ROI** of the company?   One of the most difficult tasks of the social marketer is to definitively assign **a performance to a specific factor** (content, format, medium, temporality, etc.) as in the table below: ![Analysis of social networks in the buying journey](https://inbound.lasuperagence.com/hs-fs/hubfs/blog-files/Analyse-RS-Funnel.png?width=711&name=Analyse-RS-Funnel.png "Analysis of social networks in the buying journey") ![Analysis_of_social_networks_-_shopping_path.jpg](http://cdn2.%20hubspot.net/hubfs/1753382/Analysis_of_social_networks_-_shopping_path.jpg "Analysis_of_social_networks_-_shopping_path.jpg") ###### Social networks have a role to play at every stage of the shopping journey! When you tune **your units of measurement to the buying journey**, the data to analyze looks clearer. In the case of Facebook's new reaction buttons, so you'll need to spend some time to **evaluate their importance** in this type of scheme.  This won't improve your ROI, nor will it suddenly provide insight into your audience's motivations, but **it makes it easier to engage with your fans**. So initially, you'll need to **incite your fans to share their reactions** to the content you bring them. When you have enough insight that how they express their reactions to different content, you'll be able to **adapt your strategy**. [![Call-to-action ebook visibilité Internet](https://no-cache.hubspot.com/cta/default/1753382/b937e693-54a8-4c96-9dd2-c97cd9fd0387.png)](https://cta-redirect.hubspot.com/cta/redirect/1753382/b937e693-54a8-4c96-9dd2-c97cd9fd0387) Topics: [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), [Réseaux sociaux](https://inbound.lasuperagence.com/en/blog-agency/tag/réseaux-sociaux), [Social media](https://inbound.lasuperagence.com/en/blog-agency/tag/social-media), [Social Media Management](https://inbound.lasuperagence.com/en/blog-agency/tag/social-media-management) - - - - [mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/analyse-reseaux-sociaux-strategie-social-media-boutons-reactions-emoticons-facebook%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/analyse-reseaux-sociaux-strategie-social-media-boutons-reactions-emoticons-facebook](mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/analyse-reseaux-sociaux-strategie-social-media-boutons-reactions-emoticons-facebook%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/analyse-reseaux-sociaux-strategie-social-media-boutons-reactions-emoticons-facebook) ## Related to this article [![](https://inbound.lasuperagence.com/hubfs/pexels-cottonbro-5082581.jpg)](https://inbound.lasuperagence.com/en/blog-agency/marketing-b2b-tiktok) ## [BtoB marketing and TikTok: does it make sense?](https://inbound.lasuperagence.com/en/blog-agency/marketing-b2b-tiktok) [Read more](https://inbound.lasuperagence.com/en/blog-agency/analyse-reseaux-sociaux-strategie-social-media-boutons-reactions-emoticons-facebook) by [Mégane Segorb](https://inbound.lasuperagence.com/en/blog-agency/author/mégane-segorb) ![Mégane Segorb](https://inbound.lasuperagence.com/hubfs/1%20GIFT%20HIGH%20RES%20B_W.png) [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), [![](https://inbound.lasuperagence.com/hubfs/Google%20Drive%20Integration/Comment%20calculer%20son%20budget%20de%20Marketing%20Digital-3.png)](https://inbound.lasuperagence.com/en/blog-agency/budget-marketing-digital) ## [Comment calculer son budget de Marketing Digital ?](https://inbound.lasuperagence.com/en/blog-agency/budget-marketing-digital) [Read more](https://inbound.lasuperagence.com/en/blog-agency/analyse-reseaux-sociaux-strategie-social-media-boutons-reactions-emoticons-facebook) by [Maxime Bontemps](https://inbound.lasuperagence.com/en/blog-agency/author/maxime-bontemps) ![Maxime Bontemps](https://inbound.lasuperagence.com/hubfs/illustrationmaxime_v1.png) [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), [![](https://inbound.lasuperagence.com/hubfs/image-png-Sep-14-2020-02-45-50-89-PM.png)](https://inbound.lasuperagence.com/en/blog-agency/guide-html-css-marketeurs) ## [HTML and CSS for marketers](https://inbound.lasuperagence.com/en/blog-agency/guide-html-css-marketeurs) [Read more](https://inbound.lasuperagence.com/en/blog-agency/analyse-reseaux-sociaux-strategie-social-media-boutons-reactions-emoticons-facebook) by [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), ## Réagir # SUIVEZ-NOUS SUR LES RÉSEAUX SOCIAUX Rejoignez notre communauté ! - - - - - - ### Contact - [Nous contacter](https://inbound.lasuperagence.com/contact) - [Nous rejoindre](https://inbound.lasuperagence.com/talents) - contact@lasuperagence.com ### Nos services - [Inbound recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Inbound marketing](https://inbound.lasuperagence.com/offre-inbound-marketing) - [ROI calculator](https://www.lasuperagence.com/roi-calculator) - Formations ### Presse - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - Presse [![12](https://inbound.lasuperagence.com/hs-fs/hubfs/12.png?width=170&name=12.png "12")](https://www.hubspot.com/agencies/la-super-agence) © LA SUPER AGENCE.[Mentions Légales](https://inbound.lasuperagence.com/mentions)