---
title: "Content Marketing: Facebook is no longer a social network"
description: Can Facebook still be called a social network? Fewer and fewer of us use it to exchange personal information.
---

[Super Agency Blog](https://inbound.lasuperagence.com/en/blog-agency)

# [Content Marketing: Facebook is no longer a social network](https://inbound.lasuperagence.com/en/blog-agency/content-marketing-facebook-plus-un-reseau-social)

 Written by [Sarah Mouton](https://inbound.lasuperagence.com/en/blog-agency/author/sarah-mouton) | Sep 29, 2021 10:54:25 AM

For 12 years now Facebook has radically changed our lives by allowing us **to chat with friends near and far** and to share photos of our latest family vacation. According to some, those days are over.

Today, Facebook is more like a [giant store](https://inbound.lasuperagence.com/blog/startup-saas-7-facons-faire-buzz) where **brands are fighting** for our attention.

The nature of the **world's leading media** has changed so much that it probably won't be able to wear the social network label soon.

###### Source: @bigstock

## The number that worries Facebook

[Bloomberg](http://www.bloomberg.com/news/articles/2016-04-07/facebook-said-to-face-decline-in-people-posting-personal-content) has indeed reported that personal data sharing on Facebook has **fallen** **21% since mid-2015**. The [decisions made](http://www.huffingtonpost.fr/2016/04/13/chat-bots-facebook-nouveautes-video-profil-partage_n_9677664.html) lately by Facebook indicate that the problem is being taken very seriously at [Menlo Park](https://www.facebook.com/Facebook-HQ-166793820034304/). 

For some time now, everyone will have noticed on their news feed reminders of images from years past **with injunctions to share** with their network.

These tactics have been more or less successful, so much so that images from "That Day" can provoke**[strong emotions](http://www.techinsider.io/facebook-on-this-day-feature-and-research-2016-3)**.

Facebook also now encourages its users to share **the latest photos taken** with their phones. 

In addition, the company recently launched its [Facebook Live](http://fr.ubergizmo.com/2016/04/13/facebook-live-nouvelles-fonctionnalites.html) (streaming video), which **provides brands with maximum exposure** through notifications and, in the process, encourages individuals to share such content more regularly.

Why is Facebook going to such lengths to encourage **the sharing of personal information** when it was so natural just a few years ago?

Is the fact that everyone is now on Facebook, from his grandmother to his boss, **playing a role in this decline**? 

Or is it rather because the average user is **intimidated by the big money of brands** that will inevitably publish better-looking photos and attract more [likes](https://inbound.lasuperagence.com/blog/analysis-social-networks-strategy-social-media-butons-reactions-emoticons-facebook) than him/her? 

## New uses and new social networks

Before the arrival of social networks, the professional, personal, family or friendship (even sentimental) **life tended to be well separated**.

> Facebook has brought all these public and private spheres together in one place. So anonymity gradually disappeared.

Facebook boss Mark Zuckerberg has long championed the idea that thanks to Facebook, **we would leave behind our multiple identities** (at work, in relationships, in families, etc.) to have only one 

But the sharp decline in personal content shared on Facebook, as well as **the rise of chat social networks** like [Snapchat](https://inbound.lasuperagence.com/blog/infography-why-we-should-integrate-snapchat-into-our-digital-strategy)prove it wrong. 

Today, Facebook is no longer the place to share with close friends and family. **It's the place to find and share interesting content**. This trend will become even more pronounced with the upcoming launch of [Instant Articles](http://www.lesechos.fr/24/11/2015/lesechos.fr/021507042371_facebook-lance-instant-articles-en-france.htm). 

Thanks to its **analysis of the personal data and behavior of each of its users**, Facebook will still be able to attract us with content calibrated to our desires.

It will thus keep its central place within your [Content Marketing](https://inbound.lasuperagence.com/blog/6-examples-of-r%C3%A9ussite-in-content-marketing-brands-us) strategy. But for how long?

[View full post](https://inbound.lasuperagence.com/en/blog-agency/content-marketing-facebook-plus-un-reseau-social)

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