---
title: [Infographic] Advertisers believe in the ROI of content marketing
description: Advertisers believe in the ROI of content marketing! That's what this infographic shows, based on 105 marketing managers in France.
---

[Super Agency Blog](https://inbound.lasuperagence.com/en/blog-agency)

# [\[Infographic\] Advertisers believe in the ROI of content marketing](https://inbound.lasuperagence.com/en/blog-agency/infographie-les-annonceurs-croient-au-roi-du-content-marketing)

 Written by [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) | Sep 29, 2021 10:21:48 AM

Is [Content Marketing](https://inbound.lasuperagence.com/blog/why-you-really-should-be-interested-in-content-marketing) a successful approach? Advertisers seem to think so.

According to a study conducted by Activis / ADLPerformance with a hundred directors and digital marketing managers from major companies, they are even **largely convinced of the ROI of Content Marketing**.

It appears that 86% of them consider Content Marketing to be a real performance lever.

Furthermore, 96% of them consider Internet users to be more receptive and more determined to buy products or services from a brand that produces personalized content!

> "There's no longer any room for doubt: Content Marketing is now unanimously considered effective." *([Jayson DeMers](http://www.forbes.com/sites/jaysondemers/#79d160d45e09), founder of AudienceBloom)*

When it comes to content marketing ROI, advertisers judge the effectiveness of formats in this order:

- Videos (59%)
- Testimonials and customer reviews (50%)
- Articles (39%)
- The [blogs](https://inbound.lasuperagence.com/blog/7-steps-to-write-your-best-blog-article) (33%)
- Infographics (27%)

## Investment is not keeping up

Despite this stark observation, budgets allocated to [Content Marketing](https://inbound.lasuperagence.com/blog/infography-why-content-marketing-is-indispensable-to-your-business) remain limited in France.   
36% of those surveyed saying they spend less than 10% of their total Marketing budget on it.

The gap with advertisers in the United States is striking: across the Atlantic, the share of content marketing budgets will reach 59% of all spending in 2017!

Here are the details of the study:

 

In conclusion, the will is definitely there, but the momentum is not accompanied by a real investment program.

**Marketers, get started!**

 

 

[View full post](https://inbound.lasuperagence.com/en/blog-agency/infographie-les-annonceurs-croient-au-roi-du-content-marketing)

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