---
title: 9 problems of an employer brand manager (and their solutions)
description: An employer brand manager is often confronted with specific problems. Here are nine ways to solve them.
---

[Super Agency Blog](https://inbound.lasuperagence.com/en/blog-agency)

# [9 problems of an employer brand manager (and their solutions)](https://inbound.lasuperagence.com/en/blog-agency/neuf-problemes-responsable-marque-employeur-et-solutions)

 Written by [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) | Sep 29, 2021 8:31:34 AM

As we regularly speak with [employer-branding](https://inbound.lasuperagence.com/blog/useful-content-employer-branding-inbound-recruiting) leaders, we often witness some of the difficulties they face in implementing it within their companies.

We've chosen to address nine of their most common issues.

## 1 - "My company is not known enough"

**The finding** : My company's visibility is quite low, especially on the Internet.  
**The solution** : Launch a company blog on your career space. Increase audience recognition through social platforms and targeted messaging to your [candidate personas](https://inbound.lasuperagence.com/blog/inbound-recruiting-how-to-define-a-candidate-persona). Even the smallest companies have an employer brand.

## 2 - "I don't know where to start"

**The observation **: Everyone around me is talking about employer branding but I don't understand what exactly it is.  
**The solution** : Listen, observe and talk to fellow industry peers outside your company. If you're in a hurry, call in a [specialist](https://inbound.lasuperagence.com/contact). And if it makes you feel any better, know that [50 % of recruiters don't understand anything at all about their own employer branding](http://www.humanresourcestoday.com/employer-branding/survey/?open-article-id=5788833&article-title=employer-branding-strategy--how-to-avoid-a--false-step--&blog-domain=employeeconnect.com&blog-title=employeeconnect) !

## 3 - I can't convince my management, who are even cynical

**The finding** : My management wants results but doesn't believe in employer brand effectiveness.   
**The Solution**: Understand where the rejection is coming from, tie your goals to the bottom line and build credibility step by step. Some arguments:  
- You'll spend less on hiring [reducing your costs by up to 50%](https://business.linkedin.com/talent-solutions/blog/2011/12/whats-the-value-of-your-employment-brand).  
- You'll strengthen employee retention [reducing turnover by up to 28%](https://business.linkedin.com/talent-solutions/blog/2011/12/whats-the-value-of-your-employment-brand).  
- You'll set the tone of the conversation, preventing others from doing it for you.

###### You can also show this visual to your management!

## 4 - My message sounds too much like the competition

**The realization** : I'm not the only one in my industry working on employer branding. I'm afraid I'm doing the same thing they're doing to attract the same profiles  
**The solution** : Take a closer look at your strengths to find new angles, and embark on a search for extraordinary employee testimonials as part of a true [Inbound Recruiting](https://inbound.lasuperagence.com/blog/inbound-recruiting-in-7-steps) strategy, centered on your values and the interests of your personas.

## 5 - I'm not sure my efforts are having any impact

**The bottom line** : Employer branding seems to me to be a fuzzy concept. I'm afraid my efforts will be for naught.   
**The solution** : Define your goals up front and quantify your efforts against them. Numerous studies, [like this one published by Glassdoor](http://resources.glassdoor.com/understanding-the-impact-of-employer-brand-uk.html?Channel=resources), show the impact of having a strong employer brand on the quality and quantity of candidates who apply.

## 6 - I am overwhelmed by the magnitude of the task

**The finding** : Such a large job ! I don't think I can synthesize the company's values on my own.   
**The solution** : Partner with the [marketing](https://inbound.lasuperagence.com/blog/30-important-figures-inbound-marketing-2017-state-of-inbound) and communication. Ask them for advice, bring in ideas and offer to share ownership. Engage the services of a [specialized agency](https://inbound.lasuperagence.com/contact).

## 7 - I don't know how to turn my employees into employer brand ambassadors

**The finding **: I don't have the necessary managerial levers to ask employees to engage with my company's employer brand.   
**The solution** : Tap into your most fervent champions first, teach them the basic rules of employer branding and offer them incentives to further motivate them.

## 8 - I don't know if my employer brand needs an update

**The finding **: My employer brand may be outdated, but I don't know how to determine that.  
**The solution **: take a close look at the feedback you collect: you'll be able to measure your [Talent Brand](https://inbound.lasuperagence.com/blog/employer-brand-talent-alignment), i.e., the perceived image on the part of both candidates and employees. You'll draw the appropriate conclusions, then track any changes in the company's core objectives.

## 9 - My international company has employees from multiple countries and cultures

**The finding **: I'm in charge of employer branding at a company with geographically diverse profiles.   
**The solution** : Prioritize your audiences and test your messages to ensure they resonate with the identified groups.

 

*Are you an employer brand manager facing other challenges? Tell us in the comments!*

[View full post](https://inbound.lasuperagence.com/en/blog-agency/neuf-problemes-responsable-marque-employeur-et-solutions)

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