---
title: Why you should (really) care about content marketing
description: Here's why content marketing can bring a lot of leads to your sales department.
---

[Super Agency Blog](https://inbound.lasuperagence.com/en/blog-agency)

# [Why you should (really) care about content marketing](https://inbound.lasuperagence.com/en/blog-agency/pourquoi-vous-devriez-vraiment-vous-interesser-au-content-marketing)

 Written by [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) | Sep 29, 2021 11:15:21 AM

Did you know that on average, your customers view **a dozen pieces of content** online before making a purchase decision? 

Nothing surprising about that, **your customers are just like you**. They surf the Internet, gather information, compare prices and services, share their findings with friends or spouses, etc. 

 

If you are a regular reader of this blog, you should already be convinced of the relevance of [Content Marketing](https://inbound.lasuperagence.com/blog/6-examples-of-r%C3%A9ussite-in-content-marketing-brands-us) in today's digital context. 

In case you're still in doubt, the [Canadian Salesforce blog](https://www.salesforce.com/ca/) recently published a very detailed infographic that explains, among other things, the relevance of content marketing **for sales teams**.

In short, it's all about [Inbound Marketing](https://inbound.lasuperagence.com/blog/inbound-marketing-for-the-numbers/) in a general way as the explanation focuses upstream on the ability to attract visitors with interesting content and downstream on [transforming those visitors into qualified leads](https://inbound.lasuperagence.com/blog/cro-conversion-rate-optimization-better-than-seo) for sales (SQL).

(Click on the infographic for a larger size)

<https://www.salesforce.com/ca/blog/2016/02/invest-time-on-content-marketing.html> 

Did you like this infographic?

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[View full post](https://inbound.lasuperagence.com/en/blog-agency/pourquoi-vous-devriez-vraiment-vous-interesser-au-content-marketing)

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