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Why you should (really) care about content marketing

Did you know that on average, your customers view a dozen pieces of content online before making a purchase decision? 

Nothing surprising about that, your customers are just like you. They surf the Internet, gather information, compare prices and services, share their findings with friends or spouses, etc. 

 why Content Marketing is vriament effective

If you are a regular reader of this blog, you should already be convinced of the relevance of Content Marketing in today's digital context. 

In case you're still in doubt, the Canadian Salesforce blog recently published a very detailed infographic that explains, among other things, the relevance of content marketing for sales teams.

In short, it's all about Inbound Marketing in a general way as the explanation focuses upstream on the ability to attract visitors with interesting content and downstream on transforming those visitors into qualified leads for sales (SQL).

(Click on the infographic for a larger size)

How does Content Marketing bring in leads? 

Did you like this infographic?

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Topics: Inbound Marketing, Content marketing, Infographie