---
title: [Infographic] The right recipe for your Christmas emails!
description: At Christmas, to boost your sales, personalized emailing is a very good marketing tool. Adapt your email content strategy and measure the results!
---

[Super Agency Blog](https://inbound.lasuperagence.com/en/blog-agency)

# [\[Infographic\] The right recipe for your Christmas emails!](https://inbound.lasuperagence.com/en/blog-agency/strategie-de-contenu-campagne-emails-emailing-noel)

 Written by [Sébastien Davin](https://inbound.lasuperagence.com/en/blog-agency/author/sébastien-davin) | Sep 29, 2021 10:18:51 AM

Christmas is a crucial time for many companies' sales. In the midst of all the competing offers, it's crucial to manage to [make yourself visible](https://inbound.lasuperagence.com/telecharge-ebook-free-internet-visibility) to your customers.

December 25 is fast approaching and you haven't launched your famous **Christmas email campaign** yet? Don't panic!!

We give you the best recipe to prepare an **effective** email campaign for the holidays. 

We'll give you the best recipe to prepare an **effective** email campaign

We give you the best recipe to prepare an **effective** email campaign for the holiday season. 

Here are the four essential elements to consider when designing your Christmas campaign

## 1 - the emailing design

No need to create new templates, just a few small changes are enough to set the tone.

**Change the colors** with more red and white, **add recognizable icons** like gifts or garlands.

## 2 - personalization

**Use the information** you have about your **customers** to tailor your [content-strategy](https://inbound.lasuperagence.com/blog/how-to-find-the-core-words-for-your-inbound-marketing-content-strategy) to your Christmas emailing. This is the key to stand out from the crowd! To get this information, you'll have worked on your [Buyer Personas](https://inbound.lasuperagence.com/blog/inbound-marketing-identify-your-buyer-personas-in-five-questions) beforehand.

 

## 3 - Timing

Customers often place orders online **before December 15** to anticipate delivery times. Also anticipate your campaigns and think about the post-Christmas period for exchanges or coupon use.

 

## 4 - Originality

Propose new and especially targeted offers by customer segment.

In January, take advantage of the **relationship developed with your customers** around Christmas to keep them informed with a tailored [lead nurturing](https://inbound.lasuperagence.com/blog/6-tricks-to-set-up-your-lead-nurturing). The [Inbound Marketing](https://inbound.lasuperagence.com/blog/linbound-marketing-or-how-to-make-customers-come-to-yourself/) will help you implement this effective strategy. 

To take it a step further, here's a "gourmet" infographic by [Newsletter2Go](https://www.newsletter2go.fr/) !

[View full post](https://inbound.lasuperagence.com/en/blog-agency/strategie-de-contenu-campagne-emails-emailing-noel)

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