Christmas is a crucial time for many companies' sales. In the midst of all the competing offers, it's crucial to manage to make yourself visible to your customers.

December 25 is fast approaching and you haven't launched your famous Christmas email campaign yet? Don't panic!!

We give you the best recipe to prepare an effective email campaign for the holidays. 

We'll give you the best recipe to prepare an effective email campaign

We give you the best recipe to prepare an effective email campaign for the holiday season. 

Here are the four essential elements to consider when designing your Christmas campaign

1 - the emailing design

No need to create new templates, just a few small changes are enough to set the tone.

Change the colors with more red and white, add recognizable icons like gifts or garlands.

2 - personalization

Use the information you have about your customers to tailor your content-strategy to your Christmas emailing. This is the key to stand out from the crowd! To get this information, you'll have worked on your Buyer Personas beforehand.

3 - Timing

Customers often place orders online before December 15 to anticipate delivery times. Also anticipate your campaigns and think about the post-Christmas period for exchanges or coupon use.

4 - Originality

Propose new and especially targeted offers by customer segment.

In January, take advantage of the relationship developed with your customers around Christmas to keep them informed with a tailored lead nurturing. The Inbound Marketing will help you implement this effective strategy. 

To take it a step further, here's a "gourmet" infographic by Newsletter2Go !