---
title: Do an Inbound Marketing benchmark using the SMART method
description: Before implementing your Inbound Marketing strategy, it is often necessary to launch a benchmark. For this, use the SMART method.
---

[Super Agency Blog](https://inbound.lasuperagence.com/en/blog-agency)

# [Do an Inbound Marketing benchmark using the SMART method](https://inbound.lasuperagence.com/en/blog-agency/faire-un-benchmark-inbound-marketing-en-utilisant-la-methode-smart)

 Written by [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) | Sep 29, 2021 4:18:59 AM

When you start a [Inbound Marketing](https://inbound.lasuperagence.com/blog/comprendre-inbound-marketing-et-commencer) strategy, it's important to know where you stand relative to your competitors. To do this, we do a **benchmark**, that is, a test bed.

The point, of course, is not to copy what others are doing, but rather to **learn the best practices**.

This benchmark, moreover, is not performed solely on **direct competitors**, but also looks at the sites of **companies in comparable sectors**.

Let's see how to set it up with the **MART method**. 

 

###### Identify, navigate, learn

To perform this benchmark, it is necessary to demonstrate **a minimum of methodology**.

In this case, we will use the **SMART**. method. This name is a memo-technical way to remember **the characteristics** that this benchmark will need to have.

**Specific:** The specification of the benchmark should be clearly stated. In other words, your benchmark will only be about you, your site and your context.

**Measurable:** A benchmark of this type must be measurable. The numerical indicators should be indisputable and objectively recognized.

In the case of a benchmark of sites in an approach of [’Inbound Marketing](https://inbound.lasuperagence.com/blog/inbound-marketing-cinq-solutions-pour-que-votre-start-up-se-d%C3%A9marque), For example, it will be a matter of listing the frequency of publication of ['blog-articles](https://inbound.lasuperagence.com/blog/7-etapes-pour-ecrire-votre-meilleur-article-de-blog) per week, the number of fans on a social network or even the number of indexed pages.

**Acceptable:** The objective of your benchmark must be achievable. It must be achievable and be readjustable if the context changes.

**Realistic or Relevant:** Your Inbound Marketing benchmark should be directly related to your business.

**Time-bound:** The completion of the benchmark must be time-bound, with an end date and possibly intermediate points.

## Comparison IS right

###### A benchmark? A collective work in the service of different objectives

Once the methodological foundations have been established, here are the questions you will need to ask yourself to carry out this benchmark :

- What is the content strategy of competitors and other companies in the industry?
- What is our competitors' communication strategy? Is it working?
- What are our competitors, bloggers and social media users saying about the topics that interest our company?
- What are our results and how do they compare to competitors  ?

The result of this benchmark will provide you with valuable information to **define your own strategy**.

To go further, feel free to download our white paper on internet visibility.

[View full post](https://inbound.lasuperagence.com/en/blog-agency/faire-un-benchmark-inbound-marketing-en-utilisant-la-methode-smart)

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