---
title: "Content Marketing: 7 steps to writing your best blog post"
description: How do you write a great blog post? Many people ask themselves this question. Here are 7 steps to follow to write good quality blog posts.
---

[Super Agency Blog](https://inbound.lasuperagence.com/en/blog-agency)

# [Content Marketing: 7 steps to writing your best blog post](https://inbound.lasuperagence.com/en/blog-agency/7-etapes-pour-ecrire-votre-meilleur-article-de-blog)

 Written by [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) | Sep 29, 2021 6:28:13 AM

You've probably already read or heard that it's very useful to launch [your blog to get the word out about your business](http://www.i-scoop.eu/corporate-blogging-business-blogging/dozens-reasons-corporate-blogs-matter/).

In fact, a corporate blog allows you to **increase the visibility of your brand**, it also allows you to establish a direct link with your visitors. It is an essential tool of [Content Marketing](https://inbound.lasuperagence.com/blog/why-you-should-really-be-interested-in-content-marketing).

But who says blogging necessarily says **"writing articles regularly"** - and that may chill some!

To help you get started, nothing beats a few tips. That's why the Super Agency describes the **7 key steps** that will allow you to produce the best blog posts possible...and with a smile!" 

## 1 - Plan your topics

It's likely that you'll want to start writing an article without further ado after reading this.

But *of what* do you [speak](https://inbound.lasuperagence.com/blog/35-super-idees-de-contenus-pour-attirer-des-leads) ?

On average, a good blog post is going to take you **at least** a good two hours.

You read that correctly: between the moment you type your first letter on your keyboard and the moment you click on "  publish  ", there will be  **a considerable time** . < >

No doubt that, as an entrepreneur, you don't have two hours of your time to waste. Might as well make the most of them, right?

 

To do this, take a moment to think about **a plan**. This step may seem unnecessary, but in reality, it will save you **a lot of time** for the rest.

### The topic

###### Understanding your target will save you valuable time.

First, choose **a topic that interests** both your [Buyer Persona](https://inbound.lasuperagence.com/blog/inbound-marketing-identify-your-buyer-persona-in-five-questions)... and yourself !

Having previously worked on your **Buyer Persona**, you surely know the topics that will catch their attention.

But also remember to choose a theme that you also have an interest in. Otherwise, **your lack of enthusiasm may show** in your style and you may quickly bore your readers.  

To do this, schedule a little **brainstorming** with the other people who work on the blog - if there are any - and list all the possible topics that may be of interest to your **Buyer Persona**.

If you're lacking inspiration, you should know that **Hubspot** provides a [pretty effective blog topic generator](https://www.hubspot.com/blog-topic-generator)  you can find more here and [here](http://www.buildyourownblog.net/the-blog-post-ideas-generator/).

Then **rate your own interest** in each topic from 1 to 5. By keeping only the topics that score above 4, you will then have **a list of blog posts** that you can address in the coming weeks or months.

What about the other topics that you are less enthusiastic about ? They will serve as the basis for **F FAQs** type articles:" The 10 questions you have about ... ".

Rather than devote an entire article to them, you will address these topics with **a single paragraph**. 

If you come across a **news topic** that immediately grabs your attention, it will probably also be a good idea to address it on the fly.

### The Structure

###### A good blog post is one that is read in its entirety

A good blog post doesn't just happen. You have to think about it before you write it and **know its path** in advance.

This step will surely remind you of the painful hours of the famous " essays" in college, but it is nonetheless **essential**.

For the overall structure of your paper, keep in mind the principle of **the inverted pyramid**: 

###### The inverted pyramid? A reflex to adopt to improve the performance of your blog

It is also appropriate to make a detailed plan. To write **this article**, I thus began by writing this :

Introduction

**Part 1 : Planning**

List topics in advance that interest the writer and the reader

**Part 2 : The research**

Show that a lot of information must be sought

**Part 3 : The writing**

Give tips on how to write your articles well

**Part 4 : Choosing images**

Giving tips for choosing what to illustrate your article

**Part 5 : Correction**

Provide techniques to correct major editing errors

**Part 6 : Optimization**

Indicate how to [optimize an article for SEO](https://inbound.lasuperagence.com/astuces-seo-2020), social media, etc.

**Conclusion.**

The purpose of this outline is to show the different sections **so as not to forget anything**.  

## 2 - Do some research

###### Reliable and relevant sources to meet your readers' need for information

It would be wrong to assume that you know everything about a subject because it is your job. It is better to be honest (with yourself to begin with) and accept that you will have to **undertake research** on the subject you are dealing with.

This work takes time and some common sense. Wikipedia, for example, is a **fairly reliable** source of information most of the time **but certainly not infallible**.

So the best thing to do is to **copy the information** you are copying with one, or even several, reputable sources such as official or government sites.

You are not being asked to demonstrate unstoppable journalistic rigor but only **to be pretty sure** of what you are saying.

If you are quoting a famous person, make sure they actually said that phrase.

## 3 - Choose your titles well

###### Source: Flickr @PhilippaWillitts

Everyone has an opinion about titles. Some think they should be written in a **very descriptive way to guide**  the reader as in a textbook, others on the contrary lean towards choosing **more abstract**, titles, as in some news articles (e.g. " A very singular vision... " or " The carp and the rabbit... "). 

Unless you are a [well-recognized figure in your field](http://www.commentcamarche.net/faq/29282-comment-identifier-et-suivre-les-influenceurs-sur-le-web), we still recommend sticking **to descriptive titles**.

Also, choosing titles can be done in **two other ways**.

Either you determine them in advance and they will be the structure of your article, or you write your paragraphs and choose a title that fits well with the idea of the text. **No one approach is better than the other**.

In some cases, one will work better than the other **according to your readers**.

A common technique is to **ask a question**.

This can be very effective in **capturing your reader's interest**. However, be careful not to overuse it as the effect produced fades rather quickly.

 

If you're wondering about **the impact of your headlines** (outside of H1) **on your SEO**, know that it is very relative.

**The search engine algorithm** hasn't been fooled by keyword-filled titles for a long time. It's what's underneath that counts !

## 4 - Work on your writing

###### Source: Flickr @CristianAllendes

We're getting to the heart of the matter !

To write a coherent article, it is highly recommended to **write it in one sitting**.

This keeps the mind focused on the subject and **minimizes the risk of major oversights**. 

If for practical reasons you cannot write in one piece, still try to **complete an entire subpart** each writing session.

There really isn't a trick or " hack " that applies for this work in general. **Writing is a skill that develops with practice**, like piano or dance.

The only way to progress is to spend a lot of time on a keyboard so that at some point, the text comes out naturally, expressing your ideas **in the most fluent way possible**.

Avoid as much as possible **figures of speech** and convoluted formulas.

**You are not running a literary blog**, the important thing is to be understood, not admired for your style.

## 5 - Choose your images appropriately

 

###### There are [types of images to avoid](https://inbound.lasuperagence.com/blog/7-types-dimages-de-stock-%C3%A0-proscrire) for your blog

Writing for the web is **a special exercise**, very different from writing for a print medium.

On a digital medium, people are often in a hurry, and are going to be **very influenced by visual stimuli**.

If you use only text, even with nice formatting, it's a safe bet that **users will quickly look elsewhere**.

Hence the crucial importance of images to keep their attention.

Keep in mind 3 main principles:

**Images serve to make reading more comfortable** : they are there to " break " the text and make it less arduous to read.

**Images are used to support your** **proposal** : a well-chosen image can be very helpful in getting your reader to go your way.

**Images are used to simplify complex subjects** : everyone knows Confucius' maxim " A picture is worth a thousand words ".

Don't hesitate to use infographics if you need to advance a lot of figures.

## 6 - Correct yourself

This step is much harder than it sounds. It's not just about correcting typos and grammatical errors, but more importantly **ensuring maximum readability** of your text.

This may mean deleting an entire paragraph if you feel it goes too far off topic.

A sacrifice that is sometimes hard but essential to the **overall coherence of the article**.

You will therefore need to spot repetitions, of words of course but also of ideas. To do this, you can **ask a colleague to proofread for you** or reread your text out loud.

This last technique may sound strange, but you'll realize that **many mistakes come out clearly** when you say them.

A common mistake is to add **subordinate clauses to the string**. Whenever your sentences sound too long to the ear, don't hesitate to cut them.

## 7 - [Optimize](https://inbound.lasuperagence.com/blog/content-marketing-comment-produire-contenu-qualite)

###### Source: Flickr @SarahTarno

In order for it to be read by internet users, your text must be [optimized for search engines](https://inbound.lasuperagence.com/blog/content-marketing-and-seo-optimize-for-better-converting). Here is a list of the main actions to take on a blog post to increase your chances of appearing in good position.

 

**Never copy text** : Google favors originality and quality of content and judges copying very negatively. To ensure good SEO, get inspired by others, but without copying them !

**Use keywords** : your text will need to have a number of word sequences that can match what your buyer persona would type. This will mean changing a few passages in your original text. So these insertions will need to appear as naturally as possible.

**Describe your images** : search engines cannot " see " your images. So you will have to fill in the "alt" tag allowing them to index them.

**Add links** : links are the foundation of SEO. Link your post with other posts on your blog but also with other blogs.

**Respond to comments** : content produced in comments is indexed. By replying to your readers, you will help update the content which will beneficially affect your SEO.

**Add sharing buttons** : with these buttons, your readers will be able to share your article with their friends. [Caught in this dynamic](https://inbound.lasuperagence.com/blog/what-is-the-influence-of-the-r%C3%A9social-networks-on-your-r%C3%A9f%C3%A9referencing), it will be spotted by Google, which will make it move up in the search results.

## You're up!

Now you are better equipped to start writing your first articles. As you can see, there is nothing magical about this job.

With **a little method and a lot of persistence**, you'll quickly see your articles being read by your customers.

Do you have something to add to this article? Leave a comment to let us know or simply tell us what you think of this article.

[View full post](https://inbound.lasuperagence.com/en/blog-agency/7-etapes-pour-ecrire-votre-meilleur-article-de-blog)

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