Primordial in your recruitment process, your career site is one of the first points of contact with your candidates.
Your employer-brand image is partly about its quality.
So it's important to distinguish yourself from your competitors' sites in order to attract the best profiles. When we see what some people are offering, we often think about redesigning. But how?
Innovation and flexibility : these are the words you probably have in mind when you are faced with a project to create or redesign your career site, as the needs of your candidates evolve and the competition is strong.
The Growth-Driven Design (GDD) will help you meet this challenge.
If you can say that unlikely word ten times without stammering, I congratulate you!
Still, the first question is:
Let's try a translation: growth-driven design literally means "growth-oriented design". A bit haphazard, I agree.
Let's take an example instead. Imagine that you want to remodel or reorganize your home. You have two options:
1 - The first is to move and completely redo your home from top to bottom.
During the time of the work, you will no longer enjoy your home, regardless of your imperatives. If you have things to add, you will be told that it is too late, that you will have to wait for the next renovation.
And then, to paraphrase the philosopher Carole Bouquet, "the works, we know when it starts..."
This option is comparable to a traditional web design model.
And that's how 99% of web agencies operate today.
2 - The second option is to work incrementally, piece by piece.
You'll be able to prioritize certain rooms, depending on your needs, which will evolve as your family grows or your goals change ("Eventually, I'd rather paint the bathroom pink")
Valerie Damidot endorses GDD
It's more flexible, more convenient, less expensive, in short, a better choice.
This second option corresponds to the GDD.
In short, when a traditional redesign means launching the most complete website possible, which takes time and involves significant expense, SDM, on the other hand, favors a quick launch of a site containing only the essential features, and then a periodic evolution based on visitor behavior and collected data.
Here is a visual to better understand the creation process in GDD.
The value of Growth-Driven Design over traditional redesign
Competition for top talent is increasing every day, so it's important to stack the odds in your favor.
Thoughtful consideration of your career site (re)design is paramount.
But not just any way!
There are many factors to keep in mind when creating a career site.
What are your candidates' needs? How do you want to guide the candidate experience ?
At what point in the journey will you refer your visitors to your job listings?
Which features do you think are absolutely necessary ("Must have") and which ones are you developing to please your n+1 who thinks he knows everything about Digital Marketing because he consults La Super Agence's blog?
Let's face it, creating/redesigning your site is based on assumptions that turn out to be wrong most of the time.
You thought you'd hit it big with your "our company values" page with the 1.5-hour video interview with your HR director? Alas, the number of visitors is famously low.
Is your funny sports prediction from your asp.NET developer a hit? Banco!
Or, with a traditional web design, it is difficult to react and evolve one's site based on factually observed successes and failures.
The SDG provides a better response to these issues.
Growth-Driven Design is highly flexible. The architecture and design of your career site evolves within an iterative process.
The DDG is an iterative process
The DDG enables continuous improvement in the performance of a career site.
Based on the data collected, observed usage, and identified needs and preferences, features will be tested and developed (adding a chatbot or modifying the site architecture for example).
Each evolution of your site allows you to better meet the needs of your candidates.
Growth-Driven Design puts your candidates at the center of your approach.
Exactly where it needs to be, in our opinion (and our tropism on Inbound Recruiting) !
With GDD, your career site becomes flexible and leaves room for innovation and experimentation. It is no longer doomed to become obsolete after a few years.
This is better for everyone!
The idea sounds good to you but the step to take too high?
Contact us without further delay. You'll see that it's not (that) difficult!