--- title: 6 essential tips to start your lead nurturing description: Lead nurturing consists in feeding your prospects with relevant content. Here are six tips to implement it effectively. image: https://inbound.lasuperagence.com/hubfs/pexels-photo_3.jpg --- [![Logo La Super Agence](https://inbound.lasuperagence.com/hs-fs/hubfs/lasuperagence-web.png?width=291&height=50&name=lasuperagence-web.png "Logo La Super Agence")](https://www.lasuperagence.com/) - [IA et Marque Employeur](https://lasuperagence.com/gen-ia-marque-employer/) - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - [Inbound Recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Blog](https://inbound.lasuperagence.com/blog) - [Contact](https://inbound.lasuperagence.com/fr/landing-page-2024) # Blog Ideas, advice, news ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) --- 29 September # 6 essential tips to start your lead nurturing The word " nurturing " refers to **" nurturing " prospects** until they decide to make a purchase. This is a very important practice, especially in **B2B** where the decision process is often longer than in B2C. Concretely, you will need to **share quality content** with your prospects to guide them through the buying tunnel (discovery, evaluation, decision). We present six tips to help you walk your prospects through to **conversion**. ## 1 - Start slow ![start-slowly](https://inbound.lasuperagence.com/hs-fs/hubfs/pexels-photo_3.jpg?width=712&name=pexels-photo_3.jpg "start-slowly") ######  The road to an efficient lead nurturing strategy is long, take your time! Start by isolating a group of contacts corresponding to a [Buyer Persona](https://inbound.lasuperagence.com/blog/inbound-marketing-identify-your-buyer-persona-in-five-questions) in your database. Analyze when these contacts interact with your site or social networks to determine **at what point in the sales cycle** it will be relevant to deliver content. ## 2 - Automate as soon as possible ![Display original image](https://upload.wikimedia.org/wikipedia/commons/b/b6/Mail_sorting_assembly_line.jpg) ######  As you know, sending email can be time consuming. Think automation as soon as possible! Wherever possible, **try to automate email blasts based on context**. Avoid overloading these communications. The goal is to test several object and [content possibilities](https://inbound.lasuperagence.com/blog/35-super-idees-of-content-to-pull-leads) to see what works best. Look for behaviors or dates (the renewal of a contract, for example) that will be **triggers** for your program to be automated. ## 3 - Establish a lead nurturing strategy ![Lead Nurturing and lead nurturing](https://farm4.staticflickr.com/3006/3015866093_d65df56ab0_o_d.jpg) ######  Lead Nurturing? A story of testing, analysis, understanding and patience! With automation, you will be able to determine **the most appropriate channel** by prospect type. You will be able to measure the contact's progress in **the nurturing program with CRM integration**. ## 4 - Scale your email sends ![Display original image](https://upload.wikimedia.org/wikipedia/commons/6/6c/Postman_on_bicycle,_1992.jpg) > The goal is to gradually send emails to move prospects from awareness, to consideration and then conversion. This way, your contacts in the **"interest phase"** will be redirected to a program that encourages them to convert.  Continually test **multiple channels and multiple mediums** to gather information and ensure your messages are relevant. From then on, you'll be able to present your prospects with multiple options. They will be integrated into a **new nurturing program** aimed at education. If you notice prospects **staying longer than average** on your site and content, they are probably in front of consideration. Feel free to place them in **an " advanced "** program to guide them further through the buying cycle. If you notice that prospects haven't interacted with your site in a while, move them into **a " re-engagement "** program.   [![Call-to-action ebook visibilité Internet](https://no-cache.hubspot.com/cta/default/1753382/b937e693-54a8-4c96-9dd2-c97cd9fd0387.png)](https://cta-redirect.hubspot.com/cta/redirect/1753382/b937e693-54a8-4c96-9dd2-c97cd9fd0387) ## 5 - Manage exclusions carefully As your prospects move through the conversion process, **stop sending them automated emails** that might duplicate the more personalized ones sent by your salespeople.  ## 6 - Measure the effectiveness of your nurturing ![Display original image](https://upload.wikimedia.org/wikipedia/commons/5/5e/Tape_measure_colored.jpeg) ######  Test, analyze, improve and try again To assess early lead engagement, **analyze email open rates and click-through rates**. If they're too low, [adjust your messaging, timing and frequency of sending](https://inbound.lasuperagence.com/blog/trends-emailing-2018) to find optimal values. Then, **measure how many of those leads** move from one stage of the tunnel to the next and in how long on average. To get an idea of **conversion speed**, calculate the number of days it takes to get through all the steps in the process for a prospect on average. **Analyze and adjust** your program continuously to anticipate market changes, customer behavior and adapt your organization.   [![Call-to-action ebook 24 astuces](https://no-cache.hubspot.com/cta/default/1753382/90546ada-ce92-40b4-81c5-d0edceceb29a.png)](https://cta-redirect.hubspot.com/cta/redirect/1753382/90546ada-ce92-40b4-81c5-d0edceceb29a) You now have the tips you needed to implement your **lead nurturing** strategy. [Get started !](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) Topics: [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), [Astuces](https://inbound.lasuperagence.com/en/blog-agency/tag/astuces), [Nurturing](https://inbound.lasuperagence.com/en/blog-agency/tag/nurturing), [Automation](https://inbound.lasuperagence.com/en/blog-agency/tag/automation) - - - - [mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/6-conseils-pour-mettre-en-place-votre-lead-nurturing%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/6-conseils-pour-mettre-en-place-votre-lead-nurturing](mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/6-conseils-pour-mettre-en-place-votre-lead-nurturing%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/6-conseils-pour-mettre-en-place-votre-lead-nurturing) ## Related to this article [![](https://inbound.lasuperagence.com/hubfs/pexels-cottonbro-5082581.jpg)](https://inbound.lasuperagence.com/en/blog-agency/marketing-b2b-tiktok) ## [BtoB marketing and TikTok: does it make sense?](https://inbound.lasuperagence.com/en/blog-agency/marketing-b2b-tiktok) [Read more](https://inbound.lasuperagence.com/en/blog-agency/6-conseils-pour-mettre-en-place-votre-lead-nurturing) by [Mégane Segorb](https://inbound.lasuperagence.com/en/blog-agency/author/mégane-segorb) ![Mégane Segorb](https://inbound.lasuperagence.com/hubfs/1%20GIFT%20HIGH%20RES%20B_W.png) [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), [![](https://inbound.lasuperagence.com/hubfs/Google%20Drive%20Integration/Comment%20calculer%20son%20budget%20de%20Marketing%20Digital-3.png)](https://inbound.lasuperagence.com/en/blog-agency/budget-marketing-digital) ## [Comment calculer son budget de Marketing Digital ?](https://inbound.lasuperagence.com/en/blog-agency/budget-marketing-digital) [Read more](https://inbound.lasuperagence.com/en/blog-agency/6-conseils-pour-mettre-en-place-votre-lead-nurturing) by [Maxime Bontemps](https://inbound.lasuperagence.com/en/blog-agency/author/maxime-bontemps) ![Maxime Bontemps](https://inbound.lasuperagence.com/hubfs/illustrationmaxime_v1.png) [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), [![](https://inbound.lasuperagence.com/hubfs/image-png-Sep-14-2020-02-45-50-89-PM.png)](https://inbound.lasuperagence.com/en/blog-agency/guide-html-css-marketeurs) ## [HTML and CSS for marketers](https://inbound.lasuperagence.com/en/blog-agency/guide-html-css-marketeurs) [Read more](https://inbound.lasuperagence.com/en/blog-agency/6-conseils-pour-mettre-en-place-votre-lead-nurturing) by [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), ## Réagir # SUIVEZ-NOUS SUR LES RÉSEAUX SOCIAUX Rejoignez notre communauté ! - - - - - - ### Contact - [Nous contacter](https://inbound.lasuperagence.com/contact) - [Nous rejoindre](https://inbound.lasuperagence.com/talents) - contact@lasuperagence.com ### Nos services - [Inbound recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Inbound marketing](https://inbound.lasuperagence.com/offre-inbound-marketing) - [ROI calculator](https://www.lasuperagence.com/roi-calculator) - Formations ### Presse - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - Presse [![12](https://inbound.lasuperagence.com/hs-fs/hubfs/12.png?width=170&name=12.png "12")](https://www.hubspot.com/agencies/la-super-agence) © LA SUPER AGENCE.[Mentions Légales](https://inbound.lasuperagence.com/mentions)