--- title: 5 key steps to attracting talent with Inbound Marketing description: Here is a 5-step method to attract the best talent through Inbound Marketing. This method is called Inbound Recruiting. image: https://inbound.lasuperagence.com/hubfs/pompe.jpg --- [![Logo La Super Agence](https://inbound.lasuperagence.com/hs-fs/hubfs/lasuperagence-web.png?width=291&height=50&name=lasuperagence-web.png "Logo La Super Agence")](https://www.lasuperagence.com/) - [IA et Marque Employeur](https://lasuperagence.com/gen-ia-marque-employer/) - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - [Inbound Recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Blog](https://inbound.lasuperagence.com/blog) - [Contact](https://inbound.lasuperagence.com/fr/landing-page-2024) # Blog Ideas, advice, news ![Celia Picault](https://inbound.lasuperagence.com/hubfs/illustrationcelia_v.1%20(1).png) [Celia Picault](https://inbound.lasuperagence.com/en/blog-agency/author/celia-picault) --- 29 September # 5 key steps to attracting talent with Inbound Marketing Changing jobs or careers is one of the most stressful things **a person can experience in a career path. Candidates go through a meticulous and often lengthy process** before taking the leap. Yet few people imagine what the **stress of a recruiter** who is often asked to do the impossible, or nearly so. In fact, even though the unemployment rate remains high in France, competition is intensifying for many jobs. This situation is pushing recruiters to adopt original methods to attract talent, including Inbound Marketing. ###### ![Attract Talent with Inbound Marketing.](https://inbound.lasuperagence.com/hs-fs/hubfs/pompe.jpg?width=800&name=pompe.jpg) Inbound Marketing will help you find the best talent  If you haven't developed a **strong employer brand** and a **strategy for** [Inbound Recruiting](https://inbound.lasuperagence.com/our-offer-inbound-recruiting) (Inbound Marketing tailored to the specifics of recruiting), you run the risk of missing out on pure talent, which in the long run can cost you a lot of time and money. With **'Inbound Marketing**, you can **tract** and **recruit the best talent** who will then have a **decisive impact** on your business and your customers. Before we talk about how you can use Inbound Marketing to recruit your future talent, you need to understand **the challenges of online job search**. So here are some statistics to keep in mind: - **2/3 of employees** say their **employer does not use social networks** to promote job openings - **79% of job seekers use social networks** in their job search - **45% of job seekers use their smartphones** to search for jobs at least once a day - **69% of job seekers would not accept a job at a company with a bad reputation** - even if they were unemployed. - Only **33% of companies** **ask their employees** to **share company news/content** on social networks There is a disconnect between what candidates are looking for and what employers are doing to attract them. The **'Inbound Marketing** can bridge that gap and help you **attract the right person to the right job** so they stay with your company for the long haul. Here are some tips.  ## 1. Create strong Candidate Personas The idea of creating consumer personas is not a revolutionary concept, but we sometimes forget that to **effectively target an audience, we need to have a clear picture of how they are represented**.  To create your [Personas](https://inbound.lasuperagence.com/blog/inbound-recruiting-how-to-define-a-candidate-persona), **you need to ask yourself a few questions** about the candidates you're targeting:  - What degree/training do they need? - What skills do they need? - How many years of experience do they have?  - What professional group do they belong to?  - Where do they spend their time online?  - What are their expectations from their employer? You need to bring your job postings to life with information from  Candidate Personas. This helps you **have a good idea of what type of content to create to get the attention of the perfect candidate.** ## 2. Communicate your added value Candidates are placing **greater importance on where they apply than ever.** So companies need to make sure they are consistently attracting talent and engaging their interest in open positions. It's all about relationships - **what can you do to bring value to the job seeker**? Value creates trust, trust creates interest that will lead *in fine* to an application. Easier said than done, right?  The idea is to **produce relevant content at each stage of the recruiting process** to create a pipeline of consistently engaged candidates. ## 3. Generate conversion opportunities Not everyone reading your content on your website is ready to apply. Some people are just curious, passively looking to see what opportunities exist or doing simple research. That's why it's **important for you to create and publish as many relevant types of content as possible** to fit each of these profiles. The **White papers, E-books, webinars** and other interesting pieces of content offer **significant added value** to people who discover your website and/or career site content. But **don't let them get all this good stuff without a quid pro quo**. Be sure to **secure access to your premium content and ask for something in return**, like an email address at a minimum. Then you'll enrich the relationship with those who already interact with your company. You may not have a lot of time or resources to create these content pieces, but you might be surprised at how **a content strategy can create multiple opportunities to convert active and passive job seekers into candidates**. ## 4. Turn your leads into candidates The **creation of conversion points** and the **collection of email addresses** are just the **tip of the iceberg** for attracting top talent through Inbound Marketing. After you've gained a job seeker's attention and their data, what are you going to do with it? You need to find **ways to provide content to these people and build their trust in your company** to get them to apply. In most cases, **sending emails** is a great way to do it - **emailing is up to 40 times more effective than Facebook and Twitter** in candidate acquisition. Although social media has its place, an **email is a great way to present real-time job opportunities** to people you're already connected with. **Keep candidates informed** about company events, your culture, high-demand jobs, and other exciting events that might entice them to apply for a particular position. ## [![New call-to-action](https://no-cache.hubspot.com/cta/default/1753382/f33936d3-f265-47da-8e7d-a5f4eee2bc46.png)](https://cta-redirect.hubspot.com/cta/redirect/1753382/f33936d3-f265-47da-8e7d-a5f4eee2bc46) ## 5. Optimize, optimize, optimize! If you can't track what you're doing, you don't know if it's working. >The use of Inbound Marketing in digitalized recruitment encompasses a range of different channels. You absolutely must **have a process or platform in place to gather all of this harvested data**. You're probably going to want to know how your activity - from your website, blogs, emails, social networks and SEO - is coming together to help drive candidate flow. **Applicant tracking systems** can **provide a lot of information about candidates** once they're enrolled in the system, but what about before that? Make it easy on yourself and take advantage of Google Analytics, Hubspot, or any **other reporting software to verify that your digital recruiting efforts** are working. [![Inbound Recruiting et IA générative](https://no-cache.hubspot.com/cta/default/1753382/8a6a821f-413c-4b54-9278-07f0523fe9ca.png)](https://cta-redirect.hubspot.com/cta/redirect/1753382/8a6a821f-413c-4b54-9278-07f0523fe9ca)   Are you ready to get the most out of your digital recruiting dollars? Follow the steps above **to attract top talent with Inbound Marketing**. Topics: [Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting) - - - - [mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/attirer-talents-inbound-marketing-inbound-recruiting%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/attirer-talents-inbound-marketing-inbound-recruiting](mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/attirer-talents-inbound-marketing-inbound-recruiting%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/attirer-talents-inbound-marketing-inbound-recruiting) ## Related to this article [![](https://inbound.lasuperagence.com/hubfs/barbenheimer%2c%20qui%20recruter.jpg)](https://inbound.lasuperagence.com/en/blog-agency/barbie-oppenheimer-management-business-recruiting) ## [Barbie, Oppenheimer : Who Would You Hire?](https://inbound.lasuperagence.com/en/blog-agency/barbie-oppenheimer-management-business-recruiting) [Read more](https://inbound.lasuperagence.com/en/blog-agency/attirer-talents-inbound-marketing-inbound-recruiting) by [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting) [![](https://inbound.lasuperagence.com/hubfs/DALL%C2%B7E%202023-02-20%2010.10.28%20-%20a%20group%20of%20people%20walking%20in%20a%20building%2c%20in%20corporate%20clothes%2c%20oil%20painting.jpeg)](https://inbound.lasuperagence.com/en/blog-agency/top-10-recruiting-trends-2023) ## [Top 10 Recruiting Trends for 2023](https://inbound.lasuperagence.com/en/blog-agency/top-10-recruiting-trends-2023) [Read more](https://inbound.lasuperagence.com/en/blog-agency/attirer-talents-inbound-marketing-inbound-recruiting) by [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting) [![](https://inbound.lasuperagence.com/hubfs/XP-can.jpg)](https://inbound.lasuperagence.com/en/blog-agency/10-things-you-ignored-about-inbound-recruiting) ## [10 things you ignored about Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/10-things-you-ignored-about-inbound-recruiting) [Read more](https://inbound.lasuperagence.com/en/blog-agency/attirer-talents-inbound-marketing-inbound-recruiting) by [Abigail Davies](https://inbound.lasuperagence.com/en/blog-agency/author/abigail-davies) ![Abigail Davies](https://inbound.lasuperagence.com/hubfs/portrait_abi250.jpg) [Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting), ## Réagir # SUIVEZ-NOUS SUR LES RÉSEAUX SOCIAUX Rejoignez notre communauté ! - - - - - - ### Contact - [Nous contacter](https://inbound.lasuperagence.com/contact) - [Nous rejoindre](https://inbound.lasuperagence.com/talents) - contact@lasuperagence.com ### Nos services - [Inbound recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Inbound marketing](https://inbound.lasuperagence.com/offre-inbound-marketing) - [ROI calculator](https://www.lasuperagence.com/roi-calculator) - Formations ### Presse - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - Presse [![12](https://inbound.lasuperagence.com/hs-fs/hubfs/12.png?width=170&name=12.png "12")](https://www.hubspot.com/agencies/la-super-agence) © LA SUPER AGENCE.[Mentions Légales](https://inbound.lasuperagence.com/mentions)