--- title: How digital transformation will impact marketing in 2016 description: How do marketing managers see the impact of digital transformation on their business? --- [![Logo La Super Agence](https://inbound.lasuperagence.com/hs-fs/hubfs/lasuperagence-web.png?width=291&height=50&name=lasuperagence-web.png "Logo La Super Agence")](https://www.lasuperagence.com/) - [IA et Marque Employeur](https://lasuperagence.com/gen-ia-marque-employer/) - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - [Inbound Recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Blog](https://inbound.lasuperagence.com/blog) - [Contact](https://inbound.lasuperagence.com/fr/landing-page-2024) # Blog Ideas, advice, news ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) --- 29 September # How digital transformation will impact marketing in 2016 The TNS-Sofrès website has just published [the results of a study](http://www.tns-sofres.com/etudes-et-points-de-vue/transformation-digitale-quel-impact-pour-les-responsables-marketing) conducted in July 2015 among **521 marketing managers** working in France.  This one offers insights into the impact of digital transformation on **the marketing professions**.    ## Marketing has already evolved a lot...and it's not over yet! Half of marketers believe their profession will undergo **profound upheaval** in the coming years. Digital will be the main reason for these transformations. The TNS-Sofrès article tells us: "Thus, for a majority of them, the main challenge in the future consists in a  better consideration of digital, mobility and its consequences in **customer relations and communication**   (63% of quotes), but also in  the development of **marketing intelligence from data**  (57%) and finally in customer knowledge and the ability to adapt **the customer experience** accordingly (56%). " The next step will be **digital transformation of the enterprise** as a whole. The company's internal functions will be affected as well as **offering development**. The measurement of the performance of Marketing actions will also be strengthened. 71% of managers say they favor **ROI indicators** measuring the effect of marketing and communications actions on business transactions. The **B to B marketers** are even more careful about performance indicators; a majority of them say they are not satisfied (56%). ## The three challenges of digital for marketers:   Social networks - CRM - Data Marketers are aware of the importance of social networks in their customer relationships and **their loyalty process**. 91% of them find them effective for their business but **only 41%** consider that they are properly integrated into their strategy.  69% of respondents see data on their customers and/or prospects as a source of opportunity, especially for **CRM and Social CRM** (37% of responses). The main problems in meeting these challenges would be the lack of a strategy (67%) and the difficulty of finding **internal skills** (82%). [![Call-to-action ebook visibilité Internet](https://no-cache.hubspot.com/cta/default/1753382/b937e693-54a8-4c96-9dd2-c97cd9fd0387.png)](https://cta-redirect.hubspot.com/cta/redirect/1753382/b937e693-54a8-4c96-9dd2-c97cd9fd0387) Topics: [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), [Etude](https://inbound.lasuperagence.com/en/blog-agency/tag/etude), [CRM](https://inbound.lasuperagence.com/en/blog-agency/tag/crm), [Transformation digitale](https://inbound.lasuperagence.com/en/blog-agency/tag/transformation-digitale), [Data](https://inbound.lasuperagence.com/en/blog-agency/tag/data) - - - - [mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/comment-la-transformation-digitale-va-t-elle-impacter-le-marketing-en-2016%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/comment-la-transformation-digitale-va-t-elle-impacter-le-marketing-en-2016](mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/comment-la-transformation-digitale-va-t-elle-impacter-le-marketing-en-2016%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/comment-la-transformation-digitale-va-t-elle-impacter-le-marketing-en-2016) ## Related to this article [![](https://inbound.lasuperagence.com/hubfs/pexels-cottonbro-5082581.jpg)](https://inbound.lasuperagence.com/en/blog-agency/marketing-b2b-tiktok) ## [BtoB marketing and TikTok: does it make sense?](https://inbound.lasuperagence.com/en/blog-agency/marketing-b2b-tiktok) [Read more](https://inbound.lasuperagence.com/en/blog-agency/comment-la-transformation-digitale-va-t-elle-impacter-le-marketing-en-2016) by [Mégane Segorb](https://inbound.lasuperagence.com/en/blog-agency/author/mégane-segorb) ![Mégane Segorb](https://inbound.lasuperagence.com/hubfs/1%20GIFT%20HIGH%20RES%20B_W.png) [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), [![](https://inbound.lasuperagence.com/hubfs/Google%20Drive%20Integration/Comment%20calculer%20son%20budget%20de%20Marketing%20Digital-3.png)](https://inbound.lasuperagence.com/en/blog-agency/budget-marketing-digital) ## [Comment calculer son budget de Marketing Digital ?](https://inbound.lasuperagence.com/en/blog-agency/budget-marketing-digital) [Read more](https://inbound.lasuperagence.com/en/blog-agency/comment-la-transformation-digitale-va-t-elle-impacter-le-marketing-en-2016) by [Maxime Bontemps](https://inbound.lasuperagence.com/en/blog-agency/author/maxime-bontemps) ![Maxime Bontemps](https://inbound.lasuperagence.com/hubfs/illustrationmaxime_v1.png) [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), [![](https://inbound.lasuperagence.com/hubfs/image-png-Sep-14-2020-02-45-50-89-PM.png)](https://inbound.lasuperagence.com/en/blog-agency/guide-html-css-marketeurs) ## [HTML and CSS for marketers](https://inbound.lasuperagence.com/en/blog-agency/guide-html-css-marketeurs) [Read more](https://inbound.lasuperagence.com/en/blog-agency/comment-la-transformation-digitale-va-t-elle-impacter-le-marketing-en-2016) by [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), ## Réagir # SUIVEZ-NOUS SUR LES RÉSEAUX SOCIAUX Rejoignez notre communauté ! - - - - - - ### Contact - [Nous contacter](https://inbound.lasuperagence.com/contact) - [Nous rejoindre](https://inbound.lasuperagence.com/talents) - contact@lasuperagence.com ### Nos services - [Inbound recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Inbound marketing](https://inbound.lasuperagence.com/offre-inbound-marketing) - [ROI calculator](https://www.lasuperagence.com/roi-calculator) - Formations ### Presse - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - Presse [![12](https://inbound.lasuperagence.com/hs-fs/hubfs/12.png?width=170&name=12.png "12")](https://www.hubspot.com/agencies/la-super-agence) © LA SUPER AGENCE.[Mentions Légales](https://inbound.lasuperagence.com/mentions)