--- title: Content marketing is (also) about good relationships! description: Content marketing is not only about producing good content, it must be distributed to the right people, thanks to the relationships you build. image: https://inbound.lasuperagence.com/hubfs/images/purse-in-metal-squeezer.jpg --- [![Logo La Super Agence](https://inbound.lasuperagence.com/hs-fs/hubfs/lasuperagence-web.png?width=291&height=50&name=lasuperagence-web.png "Logo La Super Agence")](https://www.lasuperagence.com/) - [IA et Marque Employeur](https://lasuperagence.com/gen-ia-marque-employer/) - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - [Inbound Recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Blog](https://inbound.lasuperagence.com/blog) - [Contact](https://inbound.lasuperagence.com/fr/landing-page-2024) # Blog Ideas, advice, news ![Sarah Mouton](https://inbound.lasuperagence.com/hubfs/Cartoon_Sarah_Mouton.png) [Sarah Mouton](https://inbound.lasuperagence.com/en/blog-agency/author/sarah-mouton) --- 29 September # Content marketing is (also) about good relationships! --- Content marketing is a demanding approach, one that  requires a lot of work and attention.  It's quite a challenge, but one that often pays off: the results of [Content Marketing](https://inbound.lasuperagence.com/blog/6-examples-of-r%C3%A9ussite-in-content-marketing-brands-us) are even quite incredible: > *The cost of doing content marketing is 62% cheaper than outbound marketing and generates nearly three times as many leads (source: [DemandMetric](https://www.demandmetric.com/content/content-marketing-infographic)).* But good content is not enough, you also need good relationships with those who provide it to you. ## Agency or freelancer network? While keeping your **strategic vision for content,** good partners can also provide support, whether you use a [content-marketing agency](https://inbound.lasuperagence.com/blog/startup-besoin-agency-inbound-marketing), a strategy consultant or a freelancer. Who should *you* be working with ? ![Relationships are the foundation of content marketing.](https://inbound.lasuperagence.com/hs-fs/hubfs/images/purse-in-metal-squeezer.jpg?width=700&height=534&name=purse-in-metal-squeezer.jpg "Relationships are the foundation of content marketing.") Since launching **The Super Agency**, we've found that the best results - and the best achievements - have come after forging [relationships over the long haul](http://www.parlonsrh.com/agence/). With the proliferation of freelance platforms, some digital project managers increasingly prefer transactional work to ongoing collaboration. ## What is transactional work?  Transactional work takes place in a limited time and context. It involves the performance of a task in exchange for a previously agreed-upon sum of money. Once the work is done, the parties finalize the transaction and move on. There is no such thing There is no real investment in this type of working relationship and the tasks to be accomplished are not scaled into a larger corporate vision and culture. ## Why is transactional work working so well? The rise of transactional work can be attributed to many factors:   ## ![How effective is transactional work?](https://inbound.lasuperagence.com/hs-fs/hubfs/images/pexels-photo-327538.jpeg?width=700&name=pexels-photo-327538.jpeg "How effective is transactional work?") ## Limits to transactional work Purely transactional relationships limit effective work in several ways. - **They limit problem-solving abilities**. When you only understand part of the problem, it is difficult to be proactive and have a clear understanding of a client's needs. The initial request for the assignment may be poorly worded and the issues poorly explained, the freelancer will not be able to correct course in a transactional context. - **The quality of the work can suffer.** With the sharp rise in freelancing platforms, creative work has become assembly line work for some. If you're commissioning the writing of articles that essentially consist of formatting a bunch of words to meet your publication quota, you're not doing anyone any favors. *Note that your content must exist for the sole purpose of strategically solving the problems of your [Buyer Personas](https://inbound.lasuperagence.com/blog/inbound-marketing-identify-your-buyer-personas-in-five-questions) to thereby create trust and showcase your expertise in your industry.* - **Work well done is not valued.** Transactional work does not take into account the quality of work performed and the people behind a project are not sufficiently considered. - **This creates inconsistencies with branding and marketing.** Content marketing should help you tell a consistent brand story. [Too many stakeholders and a lack of oversight](https://inbound.lasuperagence.com/blog/content-marketing-how-to-build-a-coherent-team) can hurt your brand more than help it. Thus, by working with a content marketing agency over the long term, you avoid the pitfalls of managing an army of providers on a case-by-case basis. Everything is managed through one point of entry, ensuring efficiency and consistency [![New Call-to-action](https://no-cache.hubspot.com/cta/default/1753382/cc100a92-b04a-4047-860e-126a3bb21060.png)](https://cta-redirect.hubspot.com/cta/redirect/1753382/cc100a92-b04a-4047-860e-126a3bb21060)   Topics: [SEO](https://inbound.lasuperagence.com/en/blog-agency/tag/seo), [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), [Content marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/content-marketing), [Contenu de qualité](https://inbound.lasuperagence.com/en/blog-agency/tag/contenu-de-qualité), [Conseils](https://inbound.lasuperagence.com/en/blog-agency/tag/conseils) - - - - [mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/content-marketing-relations%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/content-marketing-relations](mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/content-marketing-relations%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/content-marketing-relations) ## Related to this article [![](https://inbound.lasuperagence.com/hubfs/pexels-cottonbro-5082581.jpg)](https://inbound.lasuperagence.com/en/blog-agency/marketing-b2b-tiktok) ## [BtoB marketing and TikTok: does it make sense?](https://inbound.lasuperagence.com/en/blog-agency/marketing-b2b-tiktok) [Read more](https://inbound.lasuperagence.com/en/blog-agency/content-marketing-relations) by [Mégane Segorb](https://inbound.lasuperagence.com/en/blog-agency/author/mégane-segorb) ![Mégane Segorb](https://inbound.lasuperagence.com/hubfs/1%20GIFT%20HIGH%20RES%20B_W.png) [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), [![](https://inbound.lasuperagence.com/hubfs/Google%20Drive%20Integration/Comment%20le%20SEO%20est%20devenu%20la%20cl%C3%A9%20pour%20un%20recrutement%20r%C3%A9ussi-2.png)](https://inbound.lasuperagence.com/en/blog-agency/seo-recrutement) ## [SEO and recruitment: the winning bet!](https://inbound.lasuperagence.com/en/blog-agency/seo-recrutement) [Read more](https://inbound.lasuperagence.com/en/blog-agency/content-marketing-relations) by [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [SEO](https://inbound.lasuperagence.com/en/blog-agency/tag/seo), [![](https://inbound.lasuperagence.com/hubfs/Google%20Drive%20Integration/Comment%20calculer%20son%20budget%20de%20Marketing%20Digital-3.png)](https://inbound.lasuperagence.com/en/blog-agency/budget-marketing-digital) ## [Comment calculer son budget de Marketing Digital ?](https://inbound.lasuperagence.com/en/blog-agency/budget-marketing-digital) [Read more](https://inbound.lasuperagence.com/en/blog-agency/content-marketing-relations) by [Maxime Bontemps](https://inbound.lasuperagence.com/en/blog-agency/author/maxime-bontemps) ![Maxime Bontemps](https://inbound.lasuperagence.com/hubfs/illustrationmaxime_v1.png) [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), ## Réagir # SUIVEZ-NOUS SUR LES RÉSEAUX SOCIAUX Rejoignez notre communauté ! - - - - - - ### Contact - [Nous contacter](https://inbound.lasuperagence.com/contact) - [Nous rejoindre](https://inbound.lasuperagence.com/talents) - contact@lasuperagence.com ### Nos services - [Inbound recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Inbound marketing](https://inbound.lasuperagence.com/offre-inbound-marketing) - [ROI calculator](https://www.lasuperagence.com/roi-calculator) - Formations ### Presse - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - Presse [![12](https://inbound.lasuperagence.com/hs-fs/hubfs/12.png?width=170&name=12.png "12")](https://www.hubspot.com/agencies/la-super-agence) © LA SUPER AGENCE.[Mentions Légales](https://inbound.lasuperagence.com/mentions)