--- title: How much does a failed recruitment cost and how to avoid it? description: Inbound recruiting and employee advocacy reduce the probability of failed hires. Find out how. image: https://inbound.lasuperagence.com/hubfs/Infographies/infographie_digital%20recruiter.jpg --- [![Logo La Super Agence](https://inbound.lasuperagence.com/hs-fs/hubfs/lasuperagence-web.png?width=291&height=50&name=lasuperagence-web.png "Logo La Super Agence")](https://www.lasuperagence.com/) - [IA et Marque Employeur](https://lasuperagence.com/gen-ia-marque-employer/) - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - [Inbound Recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Blog](https://inbound.lasuperagence.com/blog) - [Contact](https://inbound.lasuperagence.com/fr/landing-page-2024) # Blog Ideas, advice, news ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) --- 29 September # How much does a failed recruitment cost and how to avoid it? Let's say it right off the bat: a failed recruitment is expensive, even **very** expensive. The overall loss from this type of event is estimated to be between €20k and €200k. One way to lower this risk is to work on **employer brand and candidate experience**. For this, [Inbound Recruiting](https://inbound.lasuperagence.com/blog/how-to-attract-rare-profiles-inbound-recruiting-employer-brand) is probably the best lever. We explain why. ## The relative indifference to the real cost of failed hires Many business leaders are terrified of missing a major sale, **far more than missing a hire**. However, if a sales failure has a direct impact on the turnover, it is a loss of earnings (except for prospecting costs) while a hiring failure is paid in cash.  [![New call-to-action](https://no-cache.hubspot.com/cta/default/1753382/f8a8c2c0-e397-46e4-8635-23368541daf5.png)](https://cta-redirect.hubspot.com/cta/redirect/1753382/f8a8c2c0-e397-46e4-8635-23368541daf5) On average, [46% of new hires are not successful after 18 months](http://www.leadershipiq.com/blogs/leadershipiq/35354241-why-new-hires-fail-emotional-intelligence-vs-skills). Depending on the position, [replacing an employee costs between 20% and 400% of their annual salary](https://www.eremedia.com/tlnt/what-was-leadership-thinking-the-shockingly-high-cost-of-employee-turnover/)! These (rather scary, let's say) numbers are presented in this infographic offered by [Exclusive HR](http://exclusiverh.com/) and [Digital Recruiters](http://www.digitalrecruiters.com/). Among other things, we learn that **only one in two companies find their recruiting process effective**.  ![The cost of a failed recruitment is very high!](https://inbound.lasuperagence.com/hs-fs/hubfs/Infographies/infographie_digital%20recruiter.jpg?width=572&name=infographie_digital%20recruiter.jpg "The cost of a failed recruitment is very high!")   In these conditions, companies have every interest in minimizing this risk of failure. How? Through (among other things) a well-thought-out strategy that relies on content and trust: the [Inbound Recruiting](https://inbound.lasuperagence.com/blog/etude-de-cas-inbound-recruiting-with-hubspot). ## Inform to better engage One of the keys to decreasing the risk of recruitment failure is to provide as much information upfront to prospective candidates as possible, via [your career site](https://inbound.lasuperagence.com/blog/inbound-recruiting-how-to-create-a-blog-carriere-that-interests-your-candidates). With a good definition of [personas](https://inbound.lasuperagence.com/blog/inbound-recruiting-how-to-define-a-candidate-persona), it will be possible for you to determine whether or not certain specifics of your company match their expectations.  For example, if your organization doesn't allow for telecommuting, make that clear - and say why, so as not to generate frustration.  Investing in content is the best way to strengthen your employer brand and  therefore has a direct impact on the risk of failed hires. A strong corporate brand can reduce the cost of hiring by 50% and reduce turnover by 28%  (source: [Eda Gultekin, 2011](https://business.linkedin.com/talent-solutions/blog/2011/12/whats-the-value-of-your-employment-brand)). The work of [Inbound Recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) therefore acts on all aspects of the cost of acquiring your talent while increasing the quality of your recruitments. **83% of recruiters say employer branding has an impact on the quality of recruited profiles. (source [Linkedin](https://business.linkedin.com/content/dam/business/talent-solutions/regional/fr_FR/site/pdf/playbooks/linkedin-recruiting-trends-fr.pdf))** With a proactive strategy of [promoting your employer brand](https://inbound.lasuperagence.com/blog/content-employer-brand-inbound-recruiting), you have a powerful lever to reduce the risk of failed recruitment. [![New Call-to-action](https://no-cache.hubspot.com/cta/default/1753382/ae4a850b-8fcb-430a-b54c-1586978600a0.png)](https://cta-redirect.hubspot.com/cta/redirect/1753382/ae4a850b-8fcb-430a-b54c-1586978600a0)   ## Employee advocacy as a transparency tool Beyond your ability to properly inform potential candidates, making your employees **ambassadors of your employer brand** has many benefits. Candidates especially appreciate being able to interact with "real" employees, who can give them authentic and transparent answers. With tools like the [Pathmotion](https://www.pathmotion.com/corporate/) platform, you can leverage employee engagement and provide your candidates with the right information to significantly improve their experience with your company and employer brand. ![Make your employees your employer brand ambassadors](https://inbound.lasuperagence.com/hs-fs/hubfs/blog-files/human-763156_640.jpg?width=640&name=human-763156_640.jpg "Make your employees your employer brand ambassadors") **Employer brand ambassador programs are a "natural" extension of Inbound Recruiting approaches**. Implementing a holistic approach to the candidate experience with these two tools offers a sure guarantee to significantly decrease the occurrences of failed recruitment. *What initiatives are you putting in place to prevent your recruitment failures? Tell us in the comments!*   Topics: [Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting), [Infographie](https://inbound.lasuperagence.com/en/blog-agency/tag/infographie), [Recrutement digital](https://inbound.lasuperagence.com/en/blog-agency/tag/recrutement-digital), [Conseils](https://inbound.lasuperagence.com/en/blog-agency/tag/conseils), [ROI](https://inbound.lasuperagence.com/en/blog-agency/tag/roi) - - - - [mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/cout-recrutement-rate-eviter-inbound-recruiting%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/cout-recrutement-rate-eviter-inbound-recruiting](mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/cout-recrutement-rate-eviter-inbound-recruiting%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/cout-recrutement-rate-eviter-inbound-recruiting) ## Related to this article [![](https://inbound.lasuperagence.com/hubfs/barbenheimer%2c%20qui%20recruter.jpg)](https://inbound.lasuperagence.com/en/blog-agency/barbie-oppenheimer-management-business-recruiting) ## [Barbie, Oppenheimer : Who Would You Hire?](https://inbound.lasuperagence.com/en/blog-agency/barbie-oppenheimer-management-business-recruiting) [Read more](https://inbound.lasuperagence.com/en/blog-agency/cout-recrutement-rate-eviter-inbound-recruiting) by [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting) [![](https://inbound.lasuperagence.com/hubfs/DALL%C2%B7E%202023-02-20%2010.10.28%20-%20a%20group%20of%20people%20walking%20in%20a%20building%2c%20in%20corporate%20clothes%2c%20oil%20painting.jpeg)](https://inbound.lasuperagence.com/en/blog-agency/top-10-recruiting-trends-2023) ## [Top 10 Recruiting Trends for 2023](https://inbound.lasuperagence.com/en/blog-agency/top-10-recruiting-trends-2023) [Read more](https://inbound.lasuperagence.com/en/blog-agency/cout-recrutement-rate-eviter-inbound-recruiting) by [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting) [![](https://inbound.lasuperagence.com/hubfs/XP-can.jpg)](https://inbound.lasuperagence.com/en/blog-agency/10-things-you-ignored-about-inbound-recruiting) ## [10 things you ignored about Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/10-things-you-ignored-about-inbound-recruiting) [Read more](https://inbound.lasuperagence.com/en/blog-agency/cout-recrutement-rate-eviter-inbound-recruiting) by [Abigail Davies](https://inbound.lasuperagence.com/en/blog-agency/author/abigail-davies) ![Abigail Davies](https://inbound.lasuperagence.com/hubfs/portrait_abi250.jpg) [Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting), ## Réagir # SUIVEZ-NOUS SUR LES RÉSEAUX SOCIAUX Rejoignez notre communauté ! - - - - - - ### Contact - [Nous contacter](https://inbound.lasuperagence.com/contact) - [Nous rejoindre](https://inbound.lasuperagence.com/talents) - contact@lasuperagence.com ### Nos services - [Inbound recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Inbound marketing](https://inbound.lasuperagence.com/offre-inbound-marketing) - [ROI calculator](https://www.lasuperagence.com/roi-calculator) - Formations ### Presse - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - Presse [![12](https://inbound.lasuperagence.com/hs-fs/hubfs/12.png?width=170&name=12.png "12")](https://www.hubspot.com/agencies/la-super-agence) © LA SUPER AGENCE.[Mentions Légales](https://inbound.lasuperagence.com/mentions)