--- title: [Infographic] What is good content? description: To make a good content you have to know what interests your audience and present it in a pleasant and relevant way, respecting the rules of SEO image: https://inbound.lasuperagence.com/hubfs/4Reglesdorduboncontenu-01.png --- [![Logo La Super Agence](https://inbound.lasuperagence.com/hs-fs/hubfs/lasuperagence-web.png?width=291&height=50&name=lasuperagence-web.png "Logo La Super Agence")](https://www.lasuperagence.com/) - [IA et Marque Employeur](https://lasuperagence.com/gen-ia-marque-employer/) - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - [Inbound Recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Blog](https://inbound.lasuperagence.com/blog) - [Contact](https://inbound.lasuperagence.com/fr/landing-page-2024) # Blog Ideas, advice, news ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) --- 29 September # \[Infographic\] What is good content? Not easy at first glance to define **what good content is!** Such an opinion must necessarily be **subjective**, right? Yet there are indeed a few rules to follow in order to produce content that is both **detected** and **shared** by your real-life prospects but also well **referenced** by search engines. We call them the **4 golden rules of good content**, and are presented in this short infographic. ![what is good content?](https://inbound.lasuperagence.com/hs-fs/hubfs/4Reglesdorduboncontenu-01.png?width=1235&name=4Reglesdorduboncontenu-01.png) ###### "what is good content?" ## 1 - It immediately sparks interest Well-designed content catches your prospect's eye. Through clever use of words, colors, shapes and contrasts, you provide a unique reading experience for your audience. This is **one of the keys to visibility on the internet!** [![Call-to-action ebook visibilité Internet](https://no-cache.hubspot.com/cta/default/1753382/b937e693-54a8-4c96-9dd2-c97cd9fd0387.png)](https://cta-redirect.hubspot.com/cta/redirect/1753382/b937e693-54a8-4c96-9dd2-c97cd9fd0387) ## 2 - It addresses a specific issue Good content should first and foremost address a topic that concerns your prospect, providing an understandable solution that will move them forward in their thinking. Avoid drowning them in technical terms or touting your own merits!   ## 3 - It's easy to share The goal of your good content is to be read by as many prospects as possible. Make sure there are share buttons to post your content on social networks or easily email it. ## 4 - It is optimized for SEO In order for good content to be easily indexed and therefore visible to search engines, it must be designed according to a number of rules. This is the [Search Engine Optimization](https://inbound.lasuperagence.com/blog/infography-the-trends-of-seo-in-2017-inbound-marketing). Trust the [specialists at The Super Agency](https://inbound.lasuperagence.com/organize-a-free-consultation). If you want to go further and better understand the nuts and bolts of creating quality content, we invite you to check out [this excellent article on the subject](https://www.animalz.co/blog/good-content/).  If you want to go further and better understand the nuts and bolts of creating quality content, we invite you to check out [this excellent article on the subject](https://www.animalz.co/blog/good-content/).  Topics: [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), [Content marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/content-marketing), [Contenu de qualité](https://inbound.lasuperagence.com/en/blog-agency/tag/contenu-de-qualité) - - - - [mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/definition-bon-contenu%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/definition-bon-contenu](mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/definition-bon-contenu%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/definition-bon-contenu) ## Related to this article [![](https://inbound.lasuperagence.com/hubfs/pexels-cottonbro-5082581.jpg)](https://inbound.lasuperagence.com/en/blog-agency/marketing-b2b-tiktok) ## [BtoB marketing and TikTok: does it make sense?](https://inbound.lasuperagence.com/en/blog-agency/marketing-b2b-tiktok) [Read more](https://inbound.lasuperagence.com/en/blog-agency/definition-bon-contenu) by [Mégane Segorb](https://inbound.lasuperagence.com/en/blog-agency/author/mégane-segorb) ![Mégane Segorb](https://inbound.lasuperagence.com/hubfs/1%20GIFT%20HIGH%20RES%20B_W.png) [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), [![](https://inbound.lasuperagence.com/hubfs/Google%20Drive%20Integration/Comment%20calculer%20son%20budget%20de%20Marketing%20Digital-3.png)](https://inbound.lasuperagence.com/en/blog-agency/budget-marketing-digital) ## [Comment calculer son budget de Marketing Digital ?](https://inbound.lasuperagence.com/en/blog-agency/budget-marketing-digital) [Read more](https://inbound.lasuperagence.com/en/blog-agency/definition-bon-contenu) by [Maxime Bontemps](https://inbound.lasuperagence.com/en/blog-agency/author/maxime-bontemps) ![Maxime Bontemps](https://inbound.lasuperagence.com/hubfs/illustrationmaxime_v1.png) [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), [![](https://inbound.lasuperagence.com/hubfs/image-png-Sep-14-2020-02-45-50-89-PM.png)](https://inbound.lasuperagence.com/en/blog-agency/guide-html-css-marketeurs) ## [HTML and CSS for marketers](https://inbound.lasuperagence.com/en/blog-agency/guide-html-css-marketeurs) [Read more](https://inbound.lasuperagence.com/en/blog-agency/definition-bon-contenu) by [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), ## Réagir # SUIVEZ-NOUS SUR LES RÉSEAUX SOCIAUX Rejoignez notre communauté ! - - - - - - ### Contact - [Nous contacter](https://inbound.lasuperagence.com/contact) - [Nous rejoindre](https://inbound.lasuperagence.com/talents) - contact@lasuperagence.com ### Nos services - [Inbound recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Inbound marketing](https://inbound.lasuperagence.com/offre-inbound-marketing) - [ROI calculator](https://www.lasuperagence.com/roi-calculator) - Formations ### Presse - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - Presse [![12](https://inbound.lasuperagence.com/hs-fs/hubfs/12.png?width=170&name=12.png "12")](https://www.hubspot.com/agencies/la-super-agence) © LA SUPER AGENCE.[Mentions Légales](https://inbound.lasuperagence.com/mentions)