Not easy at first glance to define what good content is!

Such an opinion must necessarily be subjective, right?

Yet there are indeed a few rules to follow in order to produce content that is both detected and shared by your real-life prospects but also well referenced by search engines.

We call them the 4 golden rules of good content, and are presented in this short infographic.

"what is good content?"

1 - It immediately sparks interest

Well-designed content catches your prospect's eye. Through clever use of words, colors, shapes and contrasts, you provide a unique reading experience for your audience. This is one of the keys to visibility on the internet!

2 - It addresses a specific issue

Good content should first and foremost address a topic that concerns your prospect, providing an understandable solution that will move them forward in their thinking. Avoid drowning them in technical terms or touting your own merits!

3 - It's easy to share

The goal of your good content is to be read by as many prospects as possible. Make sure there are share buttons to post your content on social networks or easily email it.

4 - It is optimized for SEO

In order for good content to be easily indexed and therefore visible to search engines, it must be designed according to a number of rules. This is the Search Engine Optimization. Trust the specialists at The Super Agency.

If you want to go further and better understand the nuts and bolts of creating quality content, we invite you to check out this excellent article on the subject. 

If you want to go further and better understand the nuts and bolts of creating quality content, we invite you to check out this excellent article on the subject.