--- title: Discover and exploit the Digital Body Language of your prospects! description: By knowing the Digital Body Language of your prospects, you increase your chances of converting leads. Hubspot's Workflow tool is very effective! image: https://inbound.lasuperagence.com/hubfs/images/sidewalks-personally-side-walk.jpg --- [![Logo La Super Agence](https://inbound.lasuperagence.com/hs-fs/hubfs/lasuperagence-web.png?width=291&height=50&name=lasuperagence-web.png "Logo La Super Agence")](https://www.lasuperagence.com/) - [IA et Marque Employeur](https://lasuperagence.com/gen-ia-marque-employer/) - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - [Inbound Recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Blog](https://inbound.lasuperagence.com/blog) - [Contact](https://inbound.lasuperagence.com/fr/landing-page-2024) # Blog Ideas, advice, news ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) --- 29 September # Discover and exploit the Digital Body Language of your prospects! Digital Body Language is the aggregate of all the digital activity you see from an individual. Every email that is opened or clicked, every visit to your website, every form filled out, every Google search, every interaction on [your social-media](https://inbound.lasuperagence.com/blog/what-is-the-influence-of-the-r%C3%A9social-streams-on-your-r%C3%A9f%C3%A9referencing), and every webinar that is attended are all part of this digital body language that is unique to each prospect. ## The origin of Digital Body Language The recent breakthrough of [marketing automation](https://inbound.lasuperagence.com/blog/why-marketing-automation-indispensable-inbound-marketing) (or Marketing Automation) has enabled the **online tracking of prospects and customers** in a much more relevant way than Google Analytics ever imagined. In the past, a salesperson at a point of sale could read a buyer's body language and react accordingly to offer their products and services.  ![Digital Body Language allows you to better understand your prospects](https://inbound.lasuperagence.com/hs-fs/hubfs/images/sidewalks-personally-side-walk.jpg?width=700&name=sidewalks-personally-side-walk.jpg "Digital Body Language allows you to better understand your prospects") Today, marketing and sales teams rely on platforms like [HubSpot](https://app.hubspot.com/signup/crm?hubs_campaign=partners-website-signup-link&partnerId=1753382&utm_medium=acquisition-referral) to better understand how their prospects are responding to their digital actions. These platforms are integrated into their website and are designed specifically to read and track the digital body language of prospects. They provide data that informs their buying process and give your teams a higher probability of closing sales.  ## 10 keys to defining Digital Body Language [![Click on the image to enlarge it](https://inbound.lasuperagence.com/hs-fs/hubfs/Infographies/digital_body_language.png?width=700&name=digital_body_language.png "Click on the image to enlarge it")](https://inbound.lasuperagence.com/hubfs/Infographies/digital_body_language.png) This visual allows you to identify at a glance the 10 aspects covered by the notion of Digital Body Language.  Each of these keys is assigned a value, depending on the strategy in place, to enable profile exploitation. ## What is the purpose of Digital Body Language? ![Screenshot of the Hubspot platform's Workflow tool](https://inbound.lasuperagence.com/hs-fs/hubfs/images/refresh-actions-overview.png?width=576&name=refresh-actions-overview.png "Screenshot of the Hubspot platform's Workflow tool") As explained above, the main interest of analyzing the digital behavior of Internet users consists in setting up automated flows (workflows). These are made up of actions which are individual functions such as: - Add a delay that defines a time between workflow actions. - Send an email to automatically contact registered contacts. - Set the contact property value as "Trial start date". From a precise definition of a "digital gesture", a marketing specialist will therefore be able to qualitatively improve the definition of his lead before passing it on to the sales teams. This is therefore work whose ROI can easily be calculated. If you're interested in implementing this type of tool, with its formidable efficiency, we invite you to [contact us directly](https://inbound.lasuperagence.com/organize-a-free-consultation) for a free consultation! [![CTA Audit LSA](https://no-cache.hubspot.com/cta/default/1753382/e54065c0-e26e-4943-9fb6-4eb5199e7ab2.png)](https://cta-redirect.hubspot.com/cta/redirect/1753382/e54065c0-e26e-4943-9fb6-4eb5199e7ab2) Topics: [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), [Content marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/content-marketing), [Hubspot](https://inbound.lasuperagence.com/en/blog-agency/tag/hubspot), [Marketing Automation](https://inbound.lasuperagence.com/en/blog-agency/tag/marketing-automation), [Digital Body Language](https://inbound.lasuperagence.com/en/blog-agency/tag/digital-body-language) - - - - [mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/digital-body-language-prospects-leads-marketing-automation%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/digital-body-language-prospects-leads-marketing-automation](mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/digital-body-language-prospects-leads-marketing-automation%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/digital-body-language-prospects-leads-marketing-automation) ## Related to this article [![](https://inbound.lasuperagence.com/hubfs/pexels-cottonbro-5082581.jpg)](https://inbound.lasuperagence.com/en/blog-agency/marketing-b2b-tiktok) ## [BtoB marketing and TikTok: does it make sense?](https://inbound.lasuperagence.com/en/blog-agency/marketing-b2b-tiktok) [Read more](https://inbound.lasuperagence.com/en/blog-agency/digital-body-language-prospects-leads-marketing-automation) by [Mégane Segorb](https://inbound.lasuperagence.com/en/blog-agency/author/mégane-segorb) ![Mégane Segorb](https://inbound.lasuperagence.com/hubfs/1%20GIFT%20HIGH%20RES%20B_W.png) [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), [![](https://inbound.lasuperagence.com/hubfs/Google%20Drive%20Integration/Comment%20calculer%20son%20budget%20de%20Marketing%20Digital-3.png)](https://inbound.lasuperagence.com/en/blog-agency/budget-marketing-digital) ## [Comment calculer son budget de Marketing Digital ?](https://inbound.lasuperagence.com/en/blog-agency/budget-marketing-digital) [Read more](https://inbound.lasuperagence.com/en/blog-agency/digital-body-language-prospects-leads-marketing-automation) by [Maxime Bontemps](https://inbound.lasuperagence.com/en/blog-agency/author/maxime-bontemps) ![Maxime Bontemps](https://inbound.lasuperagence.com/hubfs/illustrationmaxime_v1.png) [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), [![](https://inbound.lasuperagence.com/hubfs/final.png)](https://inbound.lasuperagence.com/en/blog-agency/definition-marketing-recrutement) ## [What is Recruitment Marketing?](https://inbound.lasuperagence.com/en/blog-agency/definition-marketing-recrutement) [Read more](https://inbound.lasuperagence.com/en/blog-agency/digital-body-language-prospects-leads-marketing-automation) by [Mégane Segorb](https://inbound.lasuperagence.com/en/blog-agency/author/mégane-segorb) ![Mégane Segorb](https://inbound.lasuperagence.com/hubfs/1%20GIFT%20HIGH%20RES%20B_W.png) [SEO](https://inbound.lasuperagence.com/en/blog-agency/tag/seo), ## Réagir # SUIVEZ-NOUS SUR LES RÉSEAUX SOCIAUX Rejoignez notre communauté ! - - - - - - ### Contact - [Nous contacter](https://inbound.lasuperagence.com/contact) - [Nous rejoindre](https://inbound.lasuperagence.com/talents) - contact@lasuperagence.com ### Nos services - [Inbound recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Inbound marketing](https://inbound.lasuperagence.com/offre-inbound-marketing) - [ROI calculator](https://www.lasuperagence.com/roi-calculator) - Formations ### Presse - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - Presse [![12](https://inbound.lasuperagence.com/hs-fs/hubfs/12.png?width=170&name=12.png "12")](https://www.hubspot.com/agencies/la-super-agence) © LA SUPER AGENCE.[Mentions Légales](https://inbound.lasuperagence.com/mentions)