--- title: How an HR Tech's growth jumped with Inbound Marketing description: Firefish, an HR tech specialized in recruitment, used Hubspot and Inbound Marketing to successfully generate traffic and leads. image: https://inbound.lasuperagence.com/hubfs/images/firefish.jpg --- [![Logo La Super Agence](https://inbound.lasuperagence.com/hs-fs/hubfs/lasuperagence-web.png?width=291&height=50&name=lasuperagence-web.png "Logo La Super Agence")](https://www.lasuperagence.com/) - [IA et Marque Employeur](https://lasuperagence.com/gen-ia-marque-employer/) - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - [Inbound Recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Blog](https://inbound.lasuperagence.com/blog) - [Contact](https://inbound.lasuperagence.com/fr/landing-page-2024) # Blog Ideas, advice, news ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) --- 29 September # How an HR Tech's growth jumped with Inbound Marketing A few weeks ago, we analyzed the results of a successful [inbound recruiting campaign](https://inbound.lasuperagence.com/blog/etude-de-cas-inbound-recruiting-with-hubspot) with the [example of Aclipse](https://inbound.lasuperagence.com/blog/etude-de-cas-inbound-recruiting-with-hubspot). Now let's take a look at the remarkable track record of lead generation achieved by recruitment software company [Firefish](https://www.firefishsoftware.com/), thanks to Inbound Marketing and [Hubspot](https://app.hubspot.com/signup/crm?hubs_campaign=partners-website-signup-link&partnerId=1753382&utm_medium=acquisition-referral).  ## About the company Firefish technology supports part of the functions of three recruitment jobs secretary, personal assistant and marketer. This SaaS reminds you of the day's appointments, suggests candidate profiles for your open positions, integrates your content with social network platforms and measures the activity of your career site. In short, it allows you to **equip yourself with a machine to boost your [career-site](https://inbound.lasuperagence.com/blog/inbound-recruiting-how-to-create-a-blog-carriere-that-interests-your-candidates), a platform for your social recruiting and an ATS as well as other tools** to build an operative recruiting team. ![Firefish software offers an innovative and powerful solution for recruiters](https://inbound.lasuperagence.com/hs-fs/hubfs/images/firefish.jpg?width=700&name=firefish.jpg "Firefish software offers an innovative and powerful solution for recruiters") ## What is Firefish's digital issue? Initially Firefish was using several digital marketing techniques (keyword buying, banners, etc) **without a real overall plan** which didn't allow them to determine which tactic was really performing. Another unpleasant aspect of this empirical approach was that the **cost of acquiring [leads](https://inbound.lasuperagence.com/blog/35-super-idees-of-content-to-pull-leads)** and customers remained very high. Added to that was the **fierce competition** in the professional recruitment software space. [![Inbound Recruiting ROI Calculator](https://no-cache.hubspot.com/cta/default/1753382/e0f371c3-6af3-463c-aafd-786ca32dc44f.png)](https://cta-redirect.hubspot.com/cta/redirect/1753382/e0f371c3-6af3-463c-aafd-786ca32dc44f) Firefish therefore needed to differentiate itself without significantly increasing its budget. How did they do it and what were the results? ## Spectacular performance on 3 KPIs! Hubspot published the [impressive results achieved](https://www.hubspot.com/customers/firefish-software) by the company after a year and a half of using their platform.  ![After a year and a half of use, the results are clear](https://inbound.lasuperagence.com/hs-fs/hubfs/images/chiffresFirefish.jpg?width=700&name=chiffresFirefish.jpg "After a year and a half of use, the results are clear") The results seen far exceeded the goals the company had set for itself. Not only did organic traffic increase fourfold, much of it from social networks, but conversion was also on point. Here's a testimonial from its president, Wendy McDougall:  > *" Many companies are not ready to invest in digital marketing because they can't find a simple way to measure its ROI. Things have changed thanks to Hubspot. Executives can now make the decision to embark on Inbound Marketing with confidence because they find concrete benefits."* **[Wendy McDougall,](https://www.linkedin.com/in/wendymcdougall/) CEO, Firefish** ## What was the situation before the implementation of Inbound Marketing? ## [![Call-to-action ebook visibilité Internet](https://no-cache.hubspot.com/cta/default/1753382/b937e693-54a8-4c96-9dd2-c97cd9fd0387.png)](https://cta-redirect.hubspot.com/cta/redirect/1753382/b937e693-54a8-4c96-9dd2-c97cd9fd0387) ## Why has inbound marketing worked so well? - Firefish used Hubspot's tracking tools to get a global view of their actions and those of the competition and then identified the strengths and weaknesses of each. With this data, Firefish was able to **target their marketing activities around their [buyer personas](https://inbound.lasuperagence.com/blog/inbound-marketing-identify-your-buyer-persona-in-five-questions)**, grow their market and be able to compete. - With lead generation and interpretation tools, Firefish was able to **reveal detailed information for each prospect, identify the topics they were interested in and determine their place in the buying cycle**. As a result, marketing teams were able to identify leads that were ripe for direct contact with sales teams and leads that still needed attention ([nurturing](https://inbound.lasuperagence.com/blog/6-tricks-to-set-up-your-lead-nurturing)). - Firefish used Hubspot's [blogging tools](https://inbound.lasuperagence.com/blog/7-steps-to-write-your-best-blog-article) to increase traffic to its website. By attracting the attention of potential prospects and offering **value-added content** to its existing customers, Firefish increased its traffic by 364%. The blogging tool made it easy to manage posts and measure the traffic generated by each article. Firefish **saved a lot of time** thanks to [measurement tools](https://inbound.lasuperagence.com/blog/content-marketing-and-seo-optimize-for-better-converting) concentrated on a single platform (site traffic, social networks, conversion rates, etc.). Marketing teams were able to improve their productivity.  **These impressive results are actually in line with the average results achieved through Inbound Marketing** with Hubspot as shown in this chart from the [latest Hubspot ROI 2016 report](https://cdn2.hubspot.net/hubfs/1197799/Blog_Files/2016_HubSpot_ROI_Report_Coutlis_Group.pdf). ![Inbound Marketing and Hubspot are delivering great results](https://inbound.lasuperagence.com/hs-fs/hubfs/Infographies/gains-leads-hubspot.jpg?width=700&name=gains-leads-hubspot.jpg "Inbound Marketing and Hubspot are delivering great results") ## Recap The conclusion of this case study of an HR Tech that used Inbound Marketing is given by the Firefish team itself!  " Without the Hubspot platform, we would have found **lead qualification** much more laborious, not knowing how to measure the quality of a lead. Thanks to Hubspot, we finally have a good idea of the **maturity of a lead** before the sales team even gets to it. This significantly improves **productivity**." Are you also convinced for this approach?    Topics: [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), [Lead generation](https://inbound.lasuperagence.com/en/blog-agency/tag/lead-generation), [Technologies](https://inbound.lasuperagence.com/en/blog-agency/tag/technologies), [ROI](https://inbound.lasuperagence.com/en/blog-agency/tag/roi), [Etude de cas](https://inbound.lasuperagence.com/en/blog-agency/tag/etude-de-cas), [Hubsot](https://inbound.lasuperagence.com/en/blog-agency/tag/hubsot) - - - - [mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/etude-de-cas-inbound-marketing-hubspot-tech-rh%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/etude-de-cas-inbound-marketing-hubspot-tech-rh](mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/etude-de-cas-inbound-marketing-hubspot-tech-rh%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/etude-de-cas-inbound-marketing-hubspot-tech-rh) ## Related to this article [![](https://inbound.lasuperagence.com/hubfs/pexels-cottonbro-5082581.jpg)](https://inbound.lasuperagence.com/en/blog-agency/marketing-b2b-tiktok) ## [BtoB marketing and TikTok: does it make sense?](https://inbound.lasuperagence.com/en/blog-agency/marketing-b2b-tiktok) [Read more](https://inbound.lasuperagence.com/en/blog-agency/etude-de-cas-inbound-marketing-hubspot-tech-rh) by [Mégane Segorb](https://inbound.lasuperagence.com/en/blog-agency/author/mégane-segorb) ![Mégane Segorb](https://inbound.lasuperagence.com/hubfs/1%20GIFT%20HIGH%20RES%20B_W.png) [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), [![](https://inbound.lasuperagence.com/hubfs/Google%20Drive%20Integration/Comment%20calculer%20son%20budget%20de%20Marketing%20Digital-3.png)](https://inbound.lasuperagence.com/en/blog-agency/budget-marketing-digital) ## [Comment calculer son budget de Marketing Digital ?](https://inbound.lasuperagence.com/en/blog-agency/budget-marketing-digital) [Read more](https://inbound.lasuperagence.com/en/blog-agency/etude-de-cas-inbound-marketing-hubspot-tech-rh) by [Maxime Bontemps](https://inbound.lasuperagence.com/en/blog-agency/author/maxime-bontemps) ![Maxime Bontemps](https://inbound.lasuperagence.com/hubfs/illustrationmaxime_v1.png) [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), [![](https://inbound.lasuperagence.com/hubfs/image-png-Sep-14-2020-02-45-50-89-PM.png)](https://inbound.lasuperagence.com/en/blog-agency/guide-html-css-marketeurs) ## [HTML and CSS for marketers](https://inbound.lasuperagence.com/en/blog-agency/guide-html-css-marketeurs) [Read more](https://inbound.lasuperagence.com/en/blog-agency/etude-de-cas-inbound-marketing-hubspot-tech-rh) by [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), ## Réagir # SUIVEZ-NOUS SUR LES RÉSEAUX SOCIAUX Rejoignez notre communauté ! - - - - - - ### Contact - [Nous contacter](https://inbound.lasuperagence.com/contact) - [Nous rejoindre](https://inbound.lasuperagence.com/talents) - contact@lasuperagence.com ### Nos services - [Inbound recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Inbound marketing](https://inbound.lasuperagence.com/offre-inbound-marketing) - [ROI calculator](https://www.lasuperagence.com/roi-calculator) - Formations ### Presse - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - Presse [![12](https://inbound.lasuperagence.com/hs-fs/hubfs/12.png?width=170&name=12.png "12")](https://www.hubspot.com/agencies/la-super-agence) © LA SUPER AGENCE.[Mentions Légales](https://inbound.lasuperagence.com/mentions)