--- title: The evolution of Grandes Ecoles recruitment description: The recruitment of students in the Grandes Ecoles and universities is in a state of upheaval. To find out how it is evolving, listen to this podcast by specialist Nicole Dorskind. --- [![Logo La Super Agence](https://inbound.lasuperagence.com/hs-fs/hubfs/lasuperagence-web.png?width=291&height=50&name=lasuperagence-web.png "Logo La Super Agence")](https://www.lasuperagence.com/) - [IA et Marque Employeur](https://lasuperagence.com/gen-ia-marque-employer/) - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - [Inbound Recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Blog](https://inbound.lasuperagence.com/blog) - [Contact](https://inbound.lasuperagence.com/fr/landing-page-2024) # Blog Ideas, advice, news ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) --- 29 September # The evolution of Grandes Ecoles recruitment I discovered Nicole Dorskind, managing director of U.S. agency ThirtyThree, while reading a [brilliant article published in late 2017](https://www.forbes.com/sites/forbesagencycouncil/2017/12/28/five-ways-to-rethink-campus-recruitment/#6f20a08d5e38) in Forbes, titled "*Five Ways To Rethink Campus Recruitment*". In particular, she describes the exact process of [Inbound Recruiting](https://inbound.lasuperagence.com/blog/inbound-recruiting-grandes-ecoles-university) - without naming it - **for Grandes Ecoles**, through 5 essential steps: 1 - The ability of schools to invest **social networks** 2 - The articulation of the attraction message around a **content strategy** 3 - The creation of a **virtual commitment** of the student to the school 4 - Working on the notion of **experience ** 5 - Maintaining a **constant link** between the school and the student, particularly through Marketing Automation. [Nicole Dorskind](https://www.linkedin.com/in/nicole-dorskind-91620017/) shares her vision for how Campus Recruitment will evolve in the short and medium term in this [20-minute podcast](https://soundcloud.com/linkhumans/nicole-dorskind). You can listen to his **interview** (in English) by clicking directly on this banner. ## In this podcast, you will learn, among other things - What the "[campus recruitment](https://www.ft.com/content/a2a4f7ae-871e-3f08-a161-0d5da3e3f96e) is and how it has changed over the years - Why this type of recruiting needs to target candidates early, starting in high school - What role does social networking play in this strategy - How to "get inside the head" of students to understand their ambitions and aspirations - How to build a [talent pipeline](https://inbound.lasuperagence.com/blog/pipeline-talents-recruiting) (not just a pool) - How to effectively articulate an online and offline presence to connect with students - How to measure the ROI of Campus Recruitment efforts - Success stories from Ernst&Young and Dell Most of these topics can be found in our free white paper "[Inbound Marketing for Higher Education](https://inbound.lasuperagence.com/strategie_contenu_attirer_eleves_inbound_recruiting)." [![Nouveau call-to-action](https://no-cache.hubspot.com/cta/default/1753382/ac2bca0e-fee9-48dd-a5d3-a76a3e555b6b.png)](https://cta-redirect.hubspot.com/cta/redirect/1753382/ac2bca0e-fee9-48dd-a5d3-a76a3e555b6b) Source : [UndercoverRecruiter](https://theundercoverrecruiter.com/) Topics: [Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting), [Inbound Recruiting Grandes Ecoles](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting-grandes-ecoles), [Podcast](https://inbound.lasuperagence.com/en/blog-agency/tag/podcast) - - - - [mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/evolution-recrutement-grandes-ecoles%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/evolution-recrutement-grandes-ecoles](mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/evolution-recrutement-grandes-ecoles%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/evolution-recrutement-grandes-ecoles) ## Related to this article [![](https://inbound.lasuperagence.com/hubfs/barbenheimer%2c%20qui%20recruter.jpg)](https://inbound.lasuperagence.com/en/blog-agency/barbie-oppenheimer-management-business-recruiting) ## [Barbie, Oppenheimer : Who Would You Hire?](https://inbound.lasuperagence.com/en/blog-agency/barbie-oppenheimer-management-business-recruiting) [Read more](https://inbound.lasuperagence.com/en/blog-agency/evolution-recrutement-grandes-ecoles) by [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting) [![](https://inbound.lasuperagence.com/hubfs/DALL%C2%B7E%202023-02-20%2010.10.28%20-%20a%20group%20of%20people%20walking%20in%20a%20building%2c%20in%20corporate%20clothes%2c%20oil%20painting.jpeg)](https://inbound.lasuperagence.com/en/blog-agency/top-10-recruiting-trends-2023) ## [Top 10 Recruiting Trends for 2023](https://inbound.lasuperagence.com/en/blog-agency/top-10-recruiting-trends-2023) [Read more](https://inbound.lasuperagence.com/en/blog-agency/evolution-recrutement-grandes-ecoles) by [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting) [![](https://inbound.lasuperagence.com/hubfs/XP-can.jpg)](https://inbound.lasuperagence.com/en/blog-agency/10-things-you-ignored-about-inbound-recruiting) ## [10 things you ignored about Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/10-things-you-ignored-about-inbound-recruiting) [Read more](https://inbound.lasuperagence.com/en/blog-agency/evolution-recrutement-grandes-ecoles) by [Abigail Davies](https://inbound.lasuperagence.com/en/blog-agency/author/abigail-davies) ![Abigail Davies](https://inbound.lasuperagence.com/hubfs/portrait_abi250.jpg) [Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting), ## Réagir # SUIVEZ-NOUS SUR LES RÉSEAUX SOCIAUX Rejoignez notre communauté ! - - - - - - ### Contact - [Nous contacter](https://inbound.lasuperagence.com/contact) - [Nous rejoindre](https://inbound.lasuperagence.com/talents) - contact@lasuperagence.com ### Nos services - [Inbound recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Inbound marketing](https://inbound.lasuperagence.com/offre-inbound-marketing) - [ROI calculator](https://www.lasuperagence.com/roi-calculator) - Formations ### Presse - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - Presse [![12](https://inbound.lasuperagence.com/hs-fs/hubfs/12.png?width=170&name=12.png "12")](https://www.hubspot.com/agencies/la-super-agence) © LA SUPER AGENCE.[Mentions Légales](https://inbound.lasuperagence.com/mentions)