--- title: Identify your Buyer Personas in five questions description: An inbound marketing strategy starts with the definition of Buyer Personas. Here are five questions to ask yourself to create them. image: https://inbound.lasuperagence.com/hubfs/blog-files/buyer_persona.jpg --- [![Logo La Super Agence](https://inbound.lasuperagence.com/hs-fs/hubfs/lasuperagence-web.png?width=291&height=50&name=lasuperagence-web.png "Logo La Super Agence")](https://www.lasuperagence.com/) - [IA et Marque Employeur](https://lasuperagence.com/gen-ia-marque-employer/) - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - [Inbound Recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Blog](https://inbound.lasuperagence.com/blog) - [Contact](https://inbound.lasuperagence.com/fr/landing-page-2024) # Blog Ideas, advice, news ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) --- 29 September # Identify your Buyer Personas in five questions To effectively work your [inbound marketing strategy](https://inbound.lasuperagence.com/blog/linbound-marketing-or-how-to-make-customers-come-to-yourself/), you need to know who you're targeting. To do this, one of the first things to implement is **creating Buyer Personas**. This somewhat strange expression is composed of a first English word " buyer " which means **" client "** and a second word of Latin origin " persona " which can be translated as**" character "**. Thus, it is a " customer persona " i.e., a **typical customer profile**. ![Example Buyer Persona](https://inbound.lasuperagence.com/hs-fs/hubfs/blog-files/buyer_persona.jpg?width=711&name=buyer_persona.jpg "Example Buyer Persona") Here are some questions to ask yourself to simply and effectively create your **Buyer Personas**: ## 1. How many different Buyer Personas can I identify ? As a general rule of thumb, it is recommended that you identify **4 or 5 different representative profiles**. This number can vary greatly depending on your business. The **Representative Profile** is the one that is most relevant to your business. In **B2C** for example, sometimes there are **nearly a dozen** Buyer Personas. However, if possible, try to limit yourself to **5 at most**. To count your profiles, you will need to draw on **your experience as well as that of your collaborators** in dealing with customers. This work can be time consuming but don't underestimate it as it will be at **the foundation of your strategy** Inbound Marketing ! Make your segmentation based on your typical customer's industry, **job title, responsibilities**, interests. If a category of your customers includes mostly women, create a **Buyer Persona** of female gender instead. ![Know how to identify your Buyer Persona!](https://inbound.lasuperagence.com/hs-fs/hubfs/blog-files/profile.jpg?width=387&name=profile.jpg "Know how to identify your Buyer Persona!") ###### You wouldn't recognize your typical customer on the street, but you should be able to recognize their behavior online Once this work - quite fun by the way - is done, it will be time to name your Buyer Persona. It is customary to give a first name that is easy to pronounce and a **last name that matches the job**. For example, if you have identified a profile of an IT manager, you might name him Eric Déhayssi (for CIO) or Martin Dirinfo (for IT manager). ## 2. What is the background of my Buyer Persona ? For each identified profile, you're going to need to find out their personal story. > Try to imagine a story that is believable for each Buyer Persona. **As an example**, let's say your Buyer Persona is a cosmetic product manager named Sarah Chefprocos. Sarah was born on 10/05/1989 in Montpellier. She passed a Bac B with honors, then entered a preparatory class to graduate from the Ecole Supérieure de Commerce de Nantes (Audencia). Sarah was born on May 10, 1989 in Montpellier. She then worked as a salesperson for 2 years at Yves Rocher before joining the Marketing department in Paris. She lives married in Levallois-Perret, has no children and owns a cat. ![Who is your Buyer Persona really?](https://inbound.lasuperagence.com/hs-fs/hubfs/woman_cat.jpg?width=711&name=woman_cat.jpg "Who is your Buyer Persona really?") ###### Hello Sarah! Does this description sound too detailed? That's the point ! This way, you'll be able to better **tailor your content**. ## 3. What are the interests of my Buyer Persona ? Let's now turn our attention to **the topics that will capture the attention** of your Buyer Persona. Think about his or her **professional and personal goals**, in terms of career progression for example. Using Sarah Chefprocos as an example, let's assume that she is subscribed to a few LinkedIn groups dealing with her job. She'll be happy to find **information that** will not only **help her in her day-to-day work**, but may also help her advance to the marketing manager position of her dreams. ![Your Buyer Persona is problematically on LinkedIn](https://inbound.lasuperagence.com/hs-fs/hubfs/blog-files/LinkedIn.jpg?width=521&name=LinkedIn.jpg "Your Buyer Persona is problematically on LinkedIn") Also know how to identify his interests based on his position in **the buying journey on your site**. Depending on his progress, his attention will be focused on different elements. ## 4. How does my Buyer Persona get informed ? Like all Internet users, your Buyer Persona **gathers a tremendous amount of information from the web**. The idea will therefore be to know **his favorite channels** to publish your content there. To do this, organize a brainstorming session with some handpicked employees (and especially, aware of digital innovations).   This way you'll be able to compile a list of all **media of interest** to the Buyer Persona, and therefore to you. Don't be afraid to think outside the box. Is Sarah Chefprocos a big fan of theater ? She'll be pleasantly surprised by content coming from your brand on forums dedicated to this art ! ![How to reach your Buyer Persona?](http://loislowry.typepad.com/.a/6a00d8341cd30253ef013480539d52970c-pi "How to reach your Buyer Persona?") ###### Working hand-in-hand with your teams allows you to better identify a Buyer Persona and the ways to reach them! ## 5. How can I adapt my content strategy and editorial line to my Buyer Personas? This fifth step is probably the most difficult because it will require you to properly **gather all the information you have obtained**. This synthesis will be used to define your editorial line and **your content strategy**. First, determine the topics that are likely to interest **most** of your Buyer Personas. In fact, producing content is expensive, and producing **high quality content** even more ! Start by addressing the most encompassing **topics** and then **decline** them specifically for each of your Buyer Personas. Then consider **writing about your strengths**, emphasizing the topics where your company is legitimate. If your company is in the forefront of day creams and you want to interest Sarah Chefprocos, choose for example a theme such as "the 5 fruits to privilege to have a beautiful complexion". You'll be credible to talk about it because you're doing research on the topic. ![Communicate your strengths!](https://inbound.lasuperagence.com/hs-fs/hubfs/bigstock-Business-Women-With-Tablets-85313300.jpg?width=699&name=bigstock-Business-Women-With-Tablets-85313300.jpg "Communicate your strengths!") ###### Understanding your target audience means being able to send the right message at the right time Finally, you will need to **adapt your editorial line** to your values (which will have an impact on the tone of your content) and find the appropriate communication media : Text, image, video, infographics, etc.  If you want to continue with this Inbound Marketing approach, download our checklist without delay. [![Cliquez pour télécharger la checklist Inbound Marketing](https://no-cache.hubspot.com/cta/default/1753382/0bef6b6e-4f8b-4ddd-9516-4b378f3f3805.png)](https://cta-redirect.hubspot.com/cta/redirect/1753382/0bef6b6e-4f8b-4ddd-9516-4b378f3f3805) In addition to defining Buyer Personas, you'll find other steps to take to increase your lead acquisition. Topics: [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), [Astuces](https://inbound.lasuperagence.com/en/blog-agency/tag/astuces), [Buyer persona](https://inbound.lasuperagence.com/en/blog-agency/tag/buyer-persona) - - - - [mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/inbound-marketing-identifiez-vos-buyer-persona-en-cinq-questions%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/inbound-marketing-identifiez-vos-buyer-persona-en-cinq-questions](mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/inbound-marketing-identifiez-vos-buyer-persona-en-cinq-questions%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/inbound-marketing-identifiez-vos-buyer-persona-en-cinq-questions) ## Related to this article [![](https://inbound.lasuperagence.com/hubfs/pexels-cottonbro-5082581.jpg)](https://inbound.lasuperagence.com/en/blog-agency/marketing-b2b-tiktok) ## [BtoB marketing and TikTok: does it make sense?](https://inbound.lasuperagence.com/en/blog-agency/marketing-b2b-tiktok) [Read more](https://inbound.lasuperagence.com/en/blog-agency/inbound-marketing-identifiez-vos-buyer-persona-en-cinq-questions) by [Mégane Segorb](https://inbound.lasuperagence.com/en/blog-agency/author/mégane-segorb) ![Mégane Segorb](https://inbound.lasuperagence.com/hubfs/1%20GIFT%20HIGH%20RES%20B_W.png) [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), [![](https://inbound.lasuperagence.com/hubfs/Google%20Drive%20Integration/Comment%20calculer%20son%20budget%20de%20Marketing%20Digital-3.png)](https://inbound.lasuperagence.com/en/blog-agency/budget-marketing-digital) ## [Comment calculer son budget de Marketing Digital ?](https://inbound.lasuperagence.com/en/blog-agency/budget-marketing-digital) [Read more](https://inbound.lasuperagence.com/en/blog-agency/inbound-marketing-identifiez-vos-buyer-persona-en-cinq-questions) by [Maxime Bontemps](https://inbound.lasuperagence.com/en/blog-agency/author/maxime-bontemps) ![Maxime Bontemps](https://inbound.lasuperagence.com/hubfs/illustrationmaxime_v1.png) [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), [![](https://inbound.lasuperagence.com/hubfs/image-png-Sep-14-2020-02-45-50-89-PM.png)](https://inbound.lasuperagence.com/en/blog-agency/guide-html-css-marketeurs) ## [HTML and CSS for marketers](https://inbound.lasuperagence.com/en/blog-agency/guide-html-css-marketeurs) [Read more](https://inbound.lasuperagence.com/en/blog-agency/inbound-marketing-identifiez-vos-buyer-persona-en-cinq-questions) by [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), ## Réagir # SUIVEZ-NOUS SUR LES RÉSEAUX SOCIAUX Rejoignez notre communauté ! - - - - - - ### Contact - [Nous contacter](https://inbound.lasuperagence.com/contact) - [Nous rejoindre](https://inbound.lasuperagence.com/talents) - contact@lasuperagence.com ### Nos services - [Inbound recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Inbound marketing](https://inbound.lasuperagence.com/offre-inbound-marketing) - [ROI calculator](https://www.lasuperagence.com/roi-calculator) - Formations ### Presse - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - Presse [![12](https://inbound.lasuperagence.com/hs-fs/hubfs/12.png?width=170&name=12.png "12")](https://www.hubspot.com/agencies/la-super-agence) © LA SUPER AGENCE.[Mentions Légales](https://inbound.lasuperagence.com/mentions)