--- title: "Inbound Recruiting: for a strong employer brand" description: Develop your employer brand with Inbound Recruiting image: https://inbound.lasuperagence.com/hubfs/infographie-ecosystememarqueemployeur.png --- [![Logo La Super Agence](https://inbound.lasuperagence.com/hs-fs/hubfs/lasuperagence-web.png?width=291&height=50&name=lasuperagence-web.png "Logo La Super Agence")](https://www.lasuperagence.com/) - [IA et Marque Employeur](https://lasuperagence.com/gen-ia-marque-employer/) - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - [Inbound Recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Blog](https://inbound.lasuperagence.com/blog) - [Contact](https://inbound.lasuperagence.com/fr/landing-page-2024) # Blog Ideas, advice, news ![Sarah Mouton](https://inbound.lasuperagence.com/hubfs/Cartoon_Sarah_Mouton.png) [Sarah Mouton](https://inbound.lasuperagence.com/en/blog-agency/author/sarah-mouton) --- 29 September # Inbound Recruiting: for a strong employer brand Is your company considered a great place to work? What are the values that set it apart from your competitors? Some highly qualified profiles are increasingly in demand, and for the same position, it is your reputation as an employer that will make the difference. How to act? Your company's image and reputation may decide a candidate to come work for you or conversely, may cause them not to apply. **The impact is real: a strong corporate brand can reduce the cost of hiring by 50% and reduce turnover by 28% (source: [Eda Gultekin, 2011](https://business.linkedin.com/talent-solutions/blog/2011/12/whats-the-value-of-your-employment-brand)).** ## What is employer branding? This term refers to all of the image issues of a brand vis-à-vis its employees or future employees. The notion of " [employer brand](http://www.lenouveleconomiste.fr/lesdossiers/marque-employeur-le-marketing-du-recrutement-26480/) " has been around for a long time, but digital, and in particular [social networks](https://inbound.lasuperagence.com/blog/social-networks-revolutionizing-recruitment), have radically changed the game. > So, employer branding has long been a message delivered once and refreshed from time to time. ###### ![The notion of ' employer brand ' has been around for a long time.](https://inbound.lasuperagence.com/hs-fs/hubfs/infographie-ecosystememarqueemployeur.png?width=440&name=infographie-ecosystememarqueemployeur.png)Employer branding is more than just a message Today, the message is **embedded, amplified or challenged** in the public square, live and based on the experience of every person connected with your company. This is called the [Talent Brand](https://inbound.lasuperagence.com/blog/employer-brand-talent-brand-alignment), the image actually perceived by candidates.  All companies have an employer brand, whether they like it or not. All candidates have to do is **search online** and they will find information in forums or on rating sites [like Glassdoor](https://www.glassdoor.fr/index.htm).   [![New call-to-action](https://no-cache.hubspot.com/cta/default/1753382/f8a8c2c0-e397-46e4-8635-23368541daf5.png)](https://cta-redirect.hubspot.com/cta/redirect/1753382/f8a8c2c0-e397-46e4-8635-23368541daf5) ## Make room for testimonials Today's top career pages incorporate **employee profiles that testify** to the day-to-day work at the company. To keep the digital space from being anarchically occupied, you can analyze this flow, highlight your company's qualities and even counter the "[bad buzz](http://www.definitions-marketing.com/definition/bad-buzz/)" if necessary. [Leverage your most representative employees](https://inbound.lasuperagence.com/blog/value-content-employees-share-ambassador-mark-strategy-content) to talk about your company. Testimonials can vary enormously among employees. Gender, age, position, seniority or geographic location are **so many factors that will influence** an employee's view of the company. You'll need to take these elements into account when addressing your teams. ***" 83% of recruiters say that employer branding has an impact on the quality of recruited profiles. " (source [Linkedin](https://business.linkedin.com/content/dam/business/talent-solutions/regional/fr_FR/site/pdf/playbooks/linkedin-recruiting-trends-fr.pdf)) *** ## How to improve your employer brand Adopt an [Inbound Recruiting](https://inbound.lasuperagence.com/inbound-recruiting-inbound-marketing) strategy that fits you!  [Inbound Recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) is the art of getting customers to come to you using [Inbound Marketing](https://inbound.lasuperagence.com/blog/inbound-marketing-for-us/) techniques. Specifically, it's about producing quality offers to interest potential candidates to get them into a [engagement cycle](https://inbound.lasuperagence.com/blog/pipeline-talents-recruiting). Make sure that the company's leadership is engaged with you in building the employer brand and that they are committed to putting in the resources to promote it. Promoting your employer brand is a team effort. You will need the support of **the recruiting, marketing**, as well as **the communications and IT teams**.   ###### ![Promoting your employer brand is a team effort.](https://inbound.lasuperagence.com/hs-fs/hubfs/mascotte_hfiguiere_flickr.jpg?width=600&name=mascotte_hfiguiere_flickr.jpg "Find the right candidate with Inbound Recruiting!")Everyone should be involved in promoting the employer brand ###### Flickr source @hfiguiere ## What resources to mobilize Your employer brand is not a slogan or a vague concept. It must be the **reflection of life at your company**. To do this, draw on **all kinds of resources** to tease out what makes your company special and how it is done.   Here are three types of resources to focus on: **The public resource** - Website - Hiring documentation (questionnaires, tests, etc.) - Job descriptions - Documentation handed out at forums - LinkedIn pages and groups **The private resource** - Communication with candidates - Intranet - Training and development tools within the company - Management and performance measurement tools **The Unofficial Resource** - Interviews with employees - Company mentions on social networks - Company mentions on discussion forums  ## 3 reasons to invest in your employer brand  - You spend less on recruitment (but more on digital content). You can reduce your acquisition costs by 50% - You greatly improve candidate retention and reduce turnover - You influence the conversations surrounding your company (if you don't, others will do it for you) [![Formation IA et Recrutement](https://no-cache.hubspot.com/cta/default/1753382/69e3c34f-4735-4c57-8288-5b81fc7b12c8.png)](https://cta-redirect.hubspot.com/cta/redirect/1753382/69e3c34f-4735-4c57-8288-5b81fc7b12c8)   Topics: [Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting), [Marque employeur](https://inbound.lasuperagence.com/en/blog-agency/tag/marque-employeur) - - - - [mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/inbound-recruiting-pour-une-marque-employeur-forte%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/inbound-recruiting-pour-une-marque-employeur-forte](mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/inbound-recruiting-pour-une-marque-employeur-forte%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/inbound-recruiting-pour-une-marque-employeur-forte) ## Related to this article [![](https://inbound.lasuperagence.com/hubfs/barbenheimer%2c%20qui%20recruter.jpg)](https://inbound.lasuperagence.com/en/blog-agency/barbie-oppenheimer-management-business-recruiting) ## [Barbie, Oppenheimer : Who Would You Hire?](https://inbound.lasuperagence.com/en/blog-agency/barbie-oppenheimer-management-business-recruiting) [Read more](https://inbound.lasuperagence.com/en/blog-agency/inbound-recruiting-pour-une-marque-employeur-forte) by [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting) [![](https://inbound.lasuperagence.com/hubfs/DALL%C2%B7E%202023-02-20%2010.10.28%20-%20a%20group%20of%20people%20walking%20in%20a%20building%2c%20in%20corporate%20clothes%2c%20oil%20painting.jpeg)](https://inbound.lasuperagence.com/en/blog-agency/top-10-recruiting-trends-2023) ## [Top 10 Recruiting Trends for 2023](https://inbound.lasuperagence.com/en/blog-agency/top-10-recruiting-trends-2023) [Read more](https://inbound.lasuperagence.com/en/blog-agency/inbound-recruiting-pour-une-marque-employeur-forte) by [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting) [![](https://inbound.lasuperagence.com/hubfs/XP-can.jpg)](https://inbound.lasuperagence.com/en/blog-agency/10-things-you-ignored-about-inbound-recruiting) ## [10 things you ignored about Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/10-things-you-ignored-about-inbound-recruiting) [Read more](https://inbound.lasuperagence.com/en/blog-agency/inbound-recruiting-pour-une-marque-employeur-forte) by [Abigail Davies](https://inbound.lasuperagence.com/en/blog-agency/author/abigail-davies) ![Abigail Davies](https://inbound.lasuperagence.com/hubfs/portrait_abi250.jpg) [Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting), ## Réagir # SUIVEZ-NOUS SUR LES RÉSEAUX SOCIAUX Rejoignez notre communauté ! - - - - - - ### Contact - [Nous contacter](https://inbound.lasuperagence.com/contact) - [Nous rejoindre](https://inbound.lasuperagence.com/talents) - contact@lasuperagence.com ### Nos services - [Inbound recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Inbound marketing](https://inbound.lasuperagence.com/offre-inbound-marketing) - [ROI calculator](https://www.lasuperagence.com/roi-calculator) - Formations ### Presse - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - Presse [![12](https://inbound.lasuperagence.com/hs-fs/hubfs/12.png?width=170&name=12.png "12")](https://www.hubspot.com/agencies/la-super-agence) © LA SUPER AGENCE.[Mentions Légales](https://inbound.lasuperagence.com/mentions)