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[Infographic] Use the right colors to convert your leads!

Do you remember clicking on an ad or even making an online purchase because a color caught your eye?

If so, you are far from the only one... 

In fact, according to a recent infographic published on the Truconversion website, our first evaluation of a product is 90% based on color!

In the example if below (a great call-to-action), the red color makes it clear that you have to click there to get an eBook (which we encourage you to do if  you want to generate leads with your website! ).

Call-to-action ebook 24 astuces

It is therefore important to know what colors evoke what emotions they convey and which ones represent an image of creativity or seriousness. 

To find out what colors mean to your web users, we invite you to take a look at this infographic.

You can also check out our complete guide to Visual Marketing here 

How do colors affect conversion rate?

Want to learn more about how to optimize your site to improve their conversion? Request a free phone consultation!


Topics: Inbound Marketing, Etude, Sites web, Infographie, Optimisation, CRO