In a globalized context where companies are competing with each other on a worldwide scale, recruitment has become a strategic issue.

We are even witnessing a veritable "talent-war" between companies competing for the best candidates.

To attract their future employees, companies today must implement marketing techniques to enhance their image with candidates.

Concretely, what are the advantages of investing in one's employer brand?

What is employer branding?

This term refers to all of the image issues a brand has with its employees or future employees. The notion of "employer brand" has been around for a long time, but digital, and in particular social networks have radically changed the game.

Employer branding is not just about recruiting, but involves the company's desire for its employees to be fulfilled in their jobs.

Thus, it includes both the enhancement of the company's human resources, but also all external factors that contribute to the company's image.

Why implement an employer branding strategy

• To improve your visibility with candidates

By using an employer branding strategy, you'll turn your employees into ambassadors for your brand because they'll be satisfied.

Your company's positive reputation will continue to grow as word of mouth and posts on various social networks. Your brand image will become attractive to candidates.

• To attract top talent

By attracting more candidates with better visibility, you (your HR department) will have the luxury of selecting from many applications and therefore retaining the best profiles.

• To grow employee buy-in around the company

Improving your employer brand starts by asking how to make sure your company can have a good image internally.

By improving the satisfaction rate of your employees, you will create a dynamic and involve them in the company's projects and development.

• To reduce absenteeism and boost business performance

A happy employee is an employee who will take less sick leave and be in full capacity to perform the tasks you have assigned. As a result, your company's results will become better.

• To keep your best people and improve employee retention rates.

Again, if your employees are satisfied with their working conditions, the chance for them to choose to change companies decreases. As a result, you'll be able to keep your best people longer.

Find out the key numbers about employer branding by reading the great infographic below!

Why invest in your employer brand