--- title: How social networks are revolutionizing recruitment description: How are social networks changing the way we recruit today? They are a powerful tool to attract good candidates. image: https://inbound.lasuperagence.com/hubfs/job_search.jpg --- [![Logo La Super Agence](https://inbound.lasuperagence.com/hs-fs/hubfs/lasuperagence-web.png?width=291&height=50&name=lasuperagence-web.png "Logo La Super Agence")](https://www.lasuperagence.com/) - [IA et Marque Employeur](https://lasuperagence.com/gen-ia-marque-employer/) - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - [Inbound Recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Blog](https://inbound.lasuperagence.com/blog) - [Contact](https://inbound.lasuperagence.com/fr/landing-page-2024) # Blog Ideas, advice, news ![Sarah Mouton](https://inbound.lasuperagence.com/hubfs/Cartoon_Sarah_Mouton.png) [Sarah Mouton](https://inbound.lasuperagence.com/en/blog-agency/author/sarah-mouton) --- 29 September # How social networks are revolutionizing recruitment Social media has completely disrupted the way businesses communicate and has redefined the way businesses interact with consumers.  Today in France most companies **have difficulty defining a clear social media strategy**. By doing so, they risk missing out on an ever-growing audience. Recent studies show that [77% of French people are registered with one or more social networks](http://www.usine-digitale.fr/article/les-internautes-francais-sont-multi-ecrans-et-tres-tres-sociaux-selon-mediametrie.N381668). Yet, companies still struggle to identify **the potential and impact** of these channels. There is, however, one area where the use of social networks is already showing its effectiveness: [**recruiting**](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition).  The number of users present on networks like Facebook  (1.6 billion active users in 2016) allows **recruiters and headhunters** who know how to use them, to [reach a wide audience](https://inbound.lasuperagence.com/blog/employer-brand-strategy-content-direct-bnp-paribas).  ### How can talent acquisition benefit from social networks   ### ![Social networks have completely revolutionized the relationship between candidates and employers](https://inbound.lasuperagence.com/hs-fs/hubfs/job_search.jpg?width=712&name=job_search.jpg "Social networks have completely revolutionized the relationship between candidates and employers") ###### Social networks are a great way to communicate with candidates. ### 1 - Through personalization Recruitment is first and foremost a matter of meeting (between a company and a candidate). Social networks put forward the **personalization** and the **uniqueness of the exchange**.  Candidates can engage directly with recruiters (for example, using [Linkedin](https://inbound.lasuperagence.com/blog/linkedin-strategy-inbound-marketing-inbound-recruiting)) and employers can connect to profiles or groups of candidates through **keyword searches**.  ### 2 - Through transparency A company exposes itself by being present on social networks. It can receive [criticism](https://inbound.lasuperagence.com/blog/social-networks-danger-ereputation), **as well as praise**, from employees, consumers, customers, etc. The company must be ready at all times to respond when a public message is directed at it (and as soon as possible). ###### This raw transparency, **appropriate for the use of social networks**, actually makes the company look good. As long as it knows how to handle criticism, it will give off a **impression of authenticity** and **sincerity**.  [![New call-to-action](https://no-cache.hubspot.com/cta/default/1753382/f33936d3-f265-47da-8e7d-a5f4eee2bc46.png)](https://cta-redirect.hubspot.com/cta/redirect/1753382/f33936d3-f265-47da-8e7d-a5f4eee2bc46) ### 3 - By cost The **cost of acquiring new talent** can be high, especially for [a start-up](https://inbound.lasuperagence.com/blog/inbound-marketing-five-solutions-for-your-start-up-is-d%C3%A9brand) that doesn't yet have a human resources department in its organization. Thanks to social networks, the search for candidates can be done directly, **by targeting very precisely a field of activity**.  This new way of doing things does not dispense with a **careful study of the applications** in the process that will lead to hiring. First and foremost, it allows **the company** to be exposed to profiles that [match its DNA](http://business.lesechos.fr/directions-generales/strategie/veille-etudes/innovation-quel-est-l-adn-de-votre-entreprise-6571.php) and to approach them more simply.  ### 4 - Through the Marketing Approach For effective social recruiting, you need **a strategy**, a specific target and data to back it up. The tools available on Facebook and [Twitter](https://inbound.lasuperagence.com/blog/twitter-strategy-inbound-marketing-inbound-recruiting) pages, for example, allow you to track daily **engagement** data and the number of visits to your pages. This **information is as accurate (and valuable)**as the information you collect about your product or service. This is data about your company, as a "[place to work](https://inbound.lasuperagence.com/blog/inbound-recruiting-for-a-strong-employer-brand) " that you can analyze in order to **optimize your recruitment**.  ### 5 - By the shareability ![Thanks to social networks, your employees become your employer brand ambassadors](https://inbound.lasuperagence.com/hs-fs/hubfs/girl-woman-girls.jpg?width=712&name=girl-woman-girls.jpg "Thanks to social networks, your employees become your employer brand ambassadors") ###### Put your employees at the heart of your strategy to develop a [strong employer brand](https://inbound.lasuperagence.com/blog/responding-to-employer-brand-inbound-recruiting)! Employees on Twitter, Linkedin or Facebook **contribute to recruitment efforts** through their own shares and retweets. Thus, they become [employer brand ambassadors](https://inbound.lasuperagence.com/blog/content-employer-brand-inbound-recruiting). Job postings are relayed like any content of interest. Through employee activity, **the referral system** can become very effective. This social word-of-mouth usually generates very good quality applications.  [![New Call-to-action](https://no-cache.hubspot.com/cta/default/1753382/d4fb5926-fc60-4cf8-9d18-d9a12beedf14.png)](https://cta-redirect.hubspot.com/cta/redirect/1753382/d4fb5926-fc60-4cf8-9d18-d9a12beedf14) ### Conclusion The way we approach candidates and with which we interact with them **has changed completely** with social networks. This collaborative approach won't replace [jobboards](https://fr.wikipedia.org/wiki/Site_d%27emplois) anytime soon, but it is **essential to building one's employer brand** and facilitating the recruitment process.  Topics: [Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting), [Réseaux sociaux](https://inbound.lasuperagence.com/en/blog-agency/tag/réseaux-sociaux), [Social media](https://inbound.lasuperagence.com/en/blog-agency/tag/social-media) - - - - [mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/les-reseaux-sociaux-revolutionnent-le-recrutement%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/les-reseaux-sociaux-revolutionnent-le-recrutement](mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/les-reseaux-sociaux-revolutionnent-le-recrutement%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/les-reseaux-sociaux-revolutionnent-le-recrutement) ## Related to this article [![](https://inbound.lasuperagence.com/hubfs/barbenheimer%2c%20qui%20recruter.jpg)](https://inbound.lasuperagence.com/en/blog-agency/barbie-oppenheimer-management-business-recruiting) ## [Barbie, Oppenheimer : Who Would You Hire?](https://inbound.lasuperagence.com/en/blog-agency/barbie-oppenheimer-management-business-recruiting) [Read more](https://inbound.lasuperagence.com/en/blog-agency/les-reseaux-sociaux-revolutionnent-le-recrutement) by [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting) [![](https://inbound.lasuperagence.com/hubfs/DALL%C2%B7E%202023-02-20%2010.10.28%20-%20a%20group%20of%20people%20walking%20in%20a%20building%2c%20in%20corporate%20clothes%2c%20oil%20painting.jpeg)](https://inbound.lasuperagence.com/en/blog-agency/top-10-recruiting-trends-2023) ## [Top 10 Recruiting Trends for 2023](https://inbound.lasuperagence.com/en/blog-agency/top-10-recruiting-trends-2023) [Read more](https://inbound.lasuperagence.com/en/blog-agency/les-reseaux-sociaux-revolutionnent-le-recrutement) by [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting) [![](https://inbound.lasuperagence.com/hubfs/XP-can.jpg)](https://inbound.lasuperagence.com/en/blog-agency/10-things-you-ignored-about-inbound-recruiting) ## [10 things you ignored about Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/10-things-you-ignored-about-inbound-recruiting) [Read more](https://inbound.lasuperagence.com/en/blog-agency/les-reseaux-sociaux-revolutionnent-le-recrutement) by [Abigail Davies](https://inbound.lasuperagence.com/en/blog-agency/author/abigail-davies) ![Abigail Davies](https://inbound.lasuperagence.com/hubfs/portrait_abi250.jpg) [Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting), ## Réagir # SUIVEZ-NOUS SUR LES RÉSEAUX SOCIAUX Rejoignez notre communauté ! - - - - - - ### Contact - [Nous contacter](https://inbound.lasuperagence.com/contact) - [Nous rejoindre](https://inbound.lasuperagence.com/talents) - contact@lasuperagence.com ### Nos services - [Inbound recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Inbound marketing](https://inbound.lasuperagence.com/offre-inbound-marketing) - [ROI calculator](https://www.lasuperagence.com/roi-calculator) - Formations ### Presse - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - Presse [![12](https://inbound.lasuperagence.com/hs-fs/hubfs/12.png?width=170&name=12.png "12")](https://www.hubspot.com/agencies/la-super-agence) © LA SUPER AGENCE.[Mentions Légales](https://inbound.lasuperagence.com/mentions)