--- title: "Inbound Marketing: the art of making customers come to you!" description: Inbound marketing is a real revolution in the customer approach. From now on, it's all about making them come to you. image: https://inbound.lasuperagence.com/hubfs/blog-files/lighthouse-lights-ocean.jpg --- [![Logo La Super Agence](https://inbound.lasuperagence.com/hs-fs/hubfs/lasuperagence-web.png?width=291&height=50&name=lasuperagence-web.png "Logo La Super Agence")](https://www.lasuperagence.com/) - [IA et Marque Employeur](https://lasuperagence.com/gen-ia-marque-employer/) - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - [Inbound Recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Blog](https://inbound.lasuperagence.com/blog) - [Contact](https://inbound.lasuperagence.com/fr/landing-page-2024) # Blog Ideas, advice, news ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) --- 29 September # Inbound Marketing: the art of making customers come to you! It was long thought that the essence of marketing was to go out and find customers where they were. With the rise of the Internet and [social-networks](https://inbound.lasuperagence.com/blog/what-is-the-influence-of-the-r%C3%A9social-networks-on-your-r%C3%A9f%C3%A9referencing), it's now possible to **generate an attraction** strong enough that it's the customers who find you. How? By becoming **your own media**! #### ![Be a beacon for your customers!](https://inbound.lasuperagence.com/hs-fs/hubfs/blog-files/lighthouse-lights-ocean.jpg?width=711&name=lighthouse-lights-ocean.jpg "Be a beacon for your customers!")   ###### Your core business? The beacon of your Inbound Marketing strategy! ## What is the definition of Inbound Marketing? Inbound marketing is about **getting customers to come to you** instead of going out and getting them through three media: digital, public relations and press relations. It is now **through supply that demand is driven** and not the other way around. Take the example of the Iphone or the Expresso machine. These are not objects born of a needs analysis. They have established themselves through their strong **power of attraction**. Inbound marketing works on the same principle.   [![Cliquez pour télécharger la checklist Inbound Marketing](https://no-cache.hubspot.com/cta/default/1753382/0bef6b6e-4f8b-4ddd-9516-4b378f3f3805.png)](https://cta-redirect.hubspot.com/cta/redirect/1753382/0bef6b6e-4f8b-4ddd-9516-4b378f3f3805) ## What's new in Inbound Marketing ? This concept has been around for several years. In fact, we have been talking for several years about **pull marketing**, i.e. attracting people, making customers come to you instead of going to look for them thanks to all the digital strategies.  But these steps that go from **seduction to conviction** for **achieve loyalty** did not have digital support. ***Today, prospects know as much as the salesperson***. It's a **total paradigm shift**: to convince a prospect, it's no longer the authoritarian, discriminating argument that works but it's sharing. We are no longer in a circuit of decision but of **influence**. **It is no longer the salesperson who sells**, but it is the person who makes up his or her own mind thanks to influences he or she will have had through colleagues, family, those he or she credits with some expertise. The influence circuit that starts with **ambassadors** (people who are very attached to the brand), then **early adopters** (people who have just bought the brand and therefore are very supportive of it), then down to influencers, then decision makers, and finally to users. ![Inbound Marketing is a real innovation](https://inbound.lasuperagence.com/hs-fs/hubfs/blog-files/computer-1148922_1920.jpg?width=711&name=computer-1148922_1920.jpg "Inbound Marketing is a real innovation") ###### The goal of Inbound Marketing is to turn your site into a lead magnet! ## What happens to the seller in an Inbound Marketing approach? Some say that the  "formerly hunter seller has become game. In reality, **the salesperson must integrate the sharing society**, the collaborative one and no longer be in a direct and unilateral sales attitude. He must have a **advisory role** that shares information. > Inbound marketing is an approach that closely associates the marketing manager and the sales manager. One cannot succeed without the other. The marketing manager is tasked with **raising inbound leads** but it is the salesperson who must take over at some point. ## What are the limitations of inbound marketing? **There really isn't any**. At worst, you can imagine too much content. People convinced by this notion of sharing, of **collaborative community** want too densely to send back information. This allows them to enter into a stalking strategy with a clear conscience: "I'll send you a white paper, maybe it's not enough for you so I'll send you a second one, etc. ". So you have to be careful to always **stay in tune with your prospects**. (This article is excerpted from the article published [here](http://www.actionco.fr/Thematique/marketing-client-1022/Breves/inbound-marketing-comment-faire-venir-clients-soi-252496.htm)). Topics: [Stratégie](https://inbound.lasuperagence.com/en/blog-agency/tag/stratégie), [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), [Transformation digitale](https://inbound.lasuperagence.com/en/blog-agency/tag/transformation-digitale) - - - - [mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/linbound-marketing-ou-comment-faire-venir-les-clients-a-soi/%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/linbound-marketing-ou-comment-faire-venir-les-clients-a-soi/](mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/linbound-marketing-ou-comment-faire-venir-les-clients-a-soi/%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/linbound-marketing-ou-comment-faire-venir-les-clients-a-soi/) ## Related to this article [![](https://inbound.lasuperagence.com/hubfs/pexels-cottonbro-5082581.jpg)](https://inbound.lasuperagence.com/en/blog-agency/marketing-b2b-tiktok) ## [BtoB marketing and TikTok: does it make sense?](https://inbound.lasuperagence.com/en/blog-agency/marketing-b2b-tiktok) [Read more](https://inbound.lasuperagence.com/en/blog-agency/linbound-marketing-ou-comment-faire-venir-les-clients-a-soi/) by [Mégane Segorb](https://inbound.lasuperagence.com/en/blog-agency/author/mégane-segorb) ![Mégane Segorb](https://inbound.lasuperagence.com/hubfs/1%20GIFT%20HIGH%20RES%20B_W.png) [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), [![](https://inbound.lasuperagence.com/hubfs/Google%20Drive%20Integration/Comment%20calculer%20son%20budget%20de%20Marketing%20Digital-3.png)](https://inbound.lasuperagence.com/en/blog-agency/budget-marketing-digital) ## [Comment calculer son budget de Marketing Digital ?](https://inbound.lasuperagence.com/en/blog-agency/budget-marketing-digital) [Read more](https://inbound.lasuperagence.com/en/blog-agency/linbound-marketing-ou-comment-faire-venir-les-clients-a-soi/) by [Maxime Bontemps](https://inbound.lasuperagence.com/en/blog-agency/author/maxime-bontemps) ![Maxime Bontemps](https://inbound.lasuperagence.com/hubfs/illustrationmaxime_v1.png) [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), [![](https://inbound.lasuperagence.com/hubfs/image-png-Sep-14-2020-02-45-50-89-PM.png)](https://inbound.lasuperagence.com/en/blog-agency/guide-html-css-marketeurs) ## [HTML and CSS for marketers](https://inbound.lasuperagence.com/en/blog-agency/guide-html-css-marketeurs) [Read more](https://inbound.lasuperagence.com/en/blog-agency/linbound-marketing-ou-comment-faire-venir-les-clients-a-soi/) by [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), ## Réagir # SUIVEZ-NOUS SUR LES RÉSEAUX SOCIAUX Rejoignez notre communauté ! - - - - - - ### Contact - [Nous contacter](https://inbound.lasuperagence.com/contact) - [Nous rejoindre](https://inbound.lasuperagence.com/talents) - contact@lasuperagence.com ### Nos services - [Inbound recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Inbound marketing](https://inbound.lasuperagence.com/offre-inbound-marketing) - [ROI calculator](https://www.lasuperagence.com/roi-calculator) - Formations ### Presse - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - Presse [![12](https://inbound.lasuperagence.com/hs-fs/hubfs/12.png?width=170&name=12.png "12")](https://www.hubspot.com/agencies/la-super-agence) © LA SUPER AGENCE.[Mentions Légales](https://inbound.lasuperagence.com/mentions)