Do you want to hire millennials, also known as Generation Y?  Maybe you've found that it's difficult to capture the attention of this volatile audience with your traditional recruitment process ?

In fact, to get the attention of these young professionals aged 20 to 35, it's often necessary to leverage a tool at the heart of their daily lives, the smartphone. What if you switched to mobile recruitment? 

Digital, the channel of choice for millennials

We like to call the millennials as " digital natives " (born in a digital world), it is not for nothing ! Digital is a channel that your potential candidates have mastered and, more importantly, have enjoyed since they were young.

In contrast to their elders who sometimes need more reassurance, Generation Y profiles are very satisfied with online processes, if the user experience remains fluid.

So you have everything to gain by using a website or mobile app to entice your potential future employees.

Geolocation as a strength of the mobile recruitment app

According to a 2017 Cegos study, job location is a very strong attractiveness criterion for 49% of millennials.

In light of this figure, it's easy to see why geotagging your job postings with a recruitment-via-mobile app is strategic.

While some candidates are willing to travel many miles for their dream job, it's not uncommon for millennials to choose to move to a city first before looking for a job.

This is due to a generational tendency to prioritize setting and quality of life over strictly work-related criteria.

This criterion is particularly important for the youngest fringe of millennials, young graduates, whose incomes are lower  finding a job close to home rhymes with quality of life as they will have fewer expenses, less wasted time and therefore more free time.

The multi-channel approach, the right answer to the zapping trend

For the most conservative among you or the most allergic to the smartphone, don't panic ! Introducing mobile into your practices does not mean suddenly abandoning all other interfaces.

It's actually the other way around  faced with a population adept at zapping, which surfs from screen to screen, being present on different channels is proving to be a profitable strategy of complementarity.

And then, as with any business change process, there's nothing to stop you from taking it one step at a time and testing recruiting via apps for just one type of position, for example, at first.

Immediacy, imperative in an increasingly connected world of work

While time has always been a scarce commodity, it is becoming increasingly valuable as our lifestyles accelerate.

Candidates millennials, pure products of this culture of immediacy, no longer settle for a vague response within 1 month.

They want responsiveness, the same responsiveness that is demanded of them once they are on the job. That's why sourcing solutions via mobile have a benefit for both parties  the selection process is faster overall.

Profiles are created in 1 minute. Offers are written in tweet format, which forces recruiters to make an effort to summarize and clarify.

This means candidates browse them faster and apply in 1 click. They receive a response within 7 days maximum... Better than the classic procedure, isn't it?

Recruiting via mobile speeds up the recruitment process

Simplicity, the watchword of Generation Y

The main aspiration of this millennial generation is to make life easier. As David Rodriguez, CEO of CornerJob, puts it, " looking for a job should be as quick and easy as renting a room for the weekend, traveling via carpool or ordering a meal from your smartphone ".

This implies that millennials base most of their decisions on a clever calculation of the effort/outcome ratio.

By going through a tool they already have on hand several hours a day, you maximize your chances of the scales tipping in your favor !

This is especially true if you're offering short assignments because candidates for these positions generally don't want to invest as much time in their applications as they would for a long-term job.

Social interaction a deciding factor for candidates

Generation Y may be digitally savvy, but they still value human interaction.

So don't hesitate to make initial contact via the chat of mobile apps dedicated to job search. The candidate will no doubt appreciate its spontaneity.

You can use this as a filter by preparing one or two key questions. This exchange will help both of you remember your profiles better in the interview prospect.

Creating contact via mobile makes preparing for an interview easier and improves the candidate experience

Candidate experience, the grail of millennials

As Adam Robinson, co-founder and CEO of U.S. recruiting startup Hireology, recently told Inc. magazine, "Millennials are the generation most likely to refuse to work with a company that will have given them a bad candidate experience ".

So be especially vigilant on this point  the simpler your recruiting is, the more accurate and efficient, the more points you will score !

With this in mind, identify and connect with your potential employees via mobile.

With mobile, then, you have at your disposal a tool that combines digital interface, geolocation, immediacy, simplicity and interaction to create an application experience that meets the expectations and uses of millennials.

The icing on the cake, these tips also apply to the next generation, those of the Z !

Are you ready?

(This text is proposed by CornerJob, recruitment platform and application)