--- title: What are the risks and levers of digital transformation? description: Many companies perceive digital transformation as a sprawling undertaking. But what if the problem was a scattered transformation effort? What if the solution lay in recruiting talent? Discover the risks and levers of digital transformation. image: https://inbound.lasuperagence.com/hubfs/vision-up-inside.jpg --- [![Logo La Super Agence](https://inbound.lasuperagence.com/hs-fs/hubfs/lasuperagence-web.png?width=291&height=50&name=lasuperagence-web.png "Logo La Super Agence")](https://www.lasuperagence.com/) - [IA et Marque Employeur](https://lasuperagence.com/gen-ia-marque-employer/) - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - [Inbound Recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Blog](https://inbound.lasuperagence.com/blog) - [Contact](https://inbound.lasuperagence.com/fr/landing-page-2024) # Blog Ideas, advice, news ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) --- 29 September # What are the risks and levers of digital transformation? While [the BPI says it is concerned about the lagging digitalization of French SMEs](https://www.usine-digitale.fr/article/bpifrance-s-inquiete-du-retard-des-pme-en-matiere-de-digitalisation-et-publie-un-guide-pour-accelerer.N596033), the questions **business leaders** are still asking themselves: where do I start? What will be my return on investment? What are the risks of acting... and not acting? French **SMEs and TMEs** are reluctant to embark on the path of digital transformation, as the task seems so complicated, unclear, and **sometimes sprawling**. Digital transformation can involve **rethinking its product and service offering**, redesigning its business model, reorganizing its hierarchical structure, optimizing its processes, [recruiting or training new skills](https://inbound.lasuperagence.com/blog/pipeline-talents-recruiting-inbound-recruiting), transforming its customer journey, or, sometimes, doing **all of the above**  ! No wonder leaders **don't know where to start**, and are reluctant to put their company through such an upheaval. And without a proven return on investment, how do you know **how much risk** you're putting your structure through ? > What if the risk wasn't the digital transformation itself, but the way it is carried out ? ## The pitfall of lacking a systemic vision The first difficulty for business leaders is **lacking a cross-functional and systemic vision** in their transformation strategy. Digital leads to **a general upheaval** of organizations, not a simple mutation confined to a few sectors like IT or Marketing. You want to invest in your website to **strengthen your natural referencing and increase your sales** ? You will therefore need, beyond the immediate investment of redesigning the site, **to consider the resources needed** over the long term to feed the site with relevant content and constantly update its functionality. ###### ![The systemic vision is at the heart of digital transformation](https://inbound.lasuperagence.com/hs-fs/hubfs/vision-up-inside.jpg?width=800&name=vision-up-inside.jpg)The systemic vision, to anticipate the impacts of a digital project in his company Who is going to handle it ? Do you have the resource in-house ? Do you need to get **someone up to speed** or find a provider ? What is the burden of this ? What budget ? To bring out a systemic vision specific to your organization, you will need to co-construct the evolutions by gathering people **with different skills and positions** in the company around a table. Even if they are not directly concerned by the digital transformation (but for how long ?), they will surely be able to detect **potential impacts** on their department/missions. In the example of the site, think of involving in the reflection of course marketing, communication, **but also for example sales people** (what content to put on the site to attract qualified **leads** ?), HR, purchasing, production, etc. ## The risk of dispersing transformation efforts As we said earlier, digital transformation is **potentially dozens of topics** and projects to be addressed within a single company. One of the risks would be to try to chase several hares at once. Or a random effort always gives a random result. In the first instance, focus your efforts on one or two strong priorities. For example, if you feel that your sales team **doesn't have the culture** to evolve to new practices like Social Selling or the use of e-CRM, you could **plan very operational** trainings, no longer focused on the " basics " of selling but on the natural experience of digital tools, and **their integrations into the** current and target sales processes. If your recruiting teams are struggling to get to grips with new [HR sourcing approaches such as Inbound Recruiting](https://inbound.lasuperagence.com/blog/how-to-attract-rare-profiles-inbound-recruiting-employer-brand), why not call on a specialized agency? [![Inbound Recruiting et IA générative](https://no-cache.hubspot.com/cta/default/1753382/8a6a821f-413c-4b54-9278-07f0523fe9ca.png)](https://cta-redirect.hubspot.com/cta/redirect/1753382/8a6a821f-413c-4b54-9278-07f0523fe9ca) ## The digital divide: myth or reality? Some people have been immersed in the digital culture since a very young age (they are called **the " digital natives "**) when others were only confronted with it late in their career, without necessarily having chosen it. Digital transformation has a direct impact on employees and many leaders overlook **the brake** **that a predominantly non-digital culture** can represent to a transformation project. **Beware of clichés** nonetheless : not all younger people are digital champions by default while the " old " would all necessarily struggle. ![The digital divide is not just generational](https://inbound.lasuperagence.com/hs-fs/hubfs/action-jumping-man.jpg?width=800&name=action-jumping-man.jpg) ###### *The digital divide is not just generational* Digital in business means nothing as such  it is a new paradigm to consider for **understanding business processes**. This means that an experienced professional can very well appropriate **quickly digital tools and culture** because they are immediately perceived as valuable aids to their know-how while inexperienced employees will not be able to make the association between digital and real work ! ## Recruitment: the main channel for spreading digital transformation Acculturation involves employee support and training, but also **recruiting new profiles**, often atypical, who spearhead the company's digital culture. For example, BPCE Group has chosen to implement [360° digital acculturation plans](https://www.usine-digitale.fr/article/bpce-met-la-formation-de-ses-salaries-au-c-ur-de-sa-transformation-digitale.N620573) and has dedicated an [entire site](https://89c3.com/) to them, where employees, partners and customers **share their experience**. **In collaboration** with the pro-digital profiles already in the company, they create a natural emulation that gradually spreads **a digital culture favoring** the transformation project - all this of course as part of a more global communication and acculturation plan. Recruiting these profiles is difficult. Everyone wants them, [the talent pool is small](https://www.lesechos.fr/idees-debats/cercle/cercle-173126-vers-une-penurie-des-talents-dans-les-metiers-du-numerique-2109634.php), **prices are rising and often out of reach** for many companies. In this context, it is therefore relevant to consider using companies that are experts in sourcing this talent, that **know how to anticipate market**, job changes, and that also understand [how to attract them to your company](https://inbound.lasuperagence.com/blog/how-to-attract-talents-strategy-content) - spoiler : it's not always the money ! Topics: [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), [Transformation digitale](https://inbound.lasuperagence.com/en/blog-agency/tag/transformation-digitale), [Guerre des talents](https://inbound.lasuperagence.com/en/blog-agency/tag/guerre-des-talents), [Pipeline de talents](https://inbound.lasuperagence.com/en/blog-agency/tag/pipeline-de-talents) - - - - [mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/risques-leviers-transformation-digitale%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/risques-leviers-transformation-digitale](mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/risques-leviers-transformation-digitale%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/risques-leviers-transformation-digitale) ## Related to this article [![](https://inbound.lasuperagence.com/hubfs/pexels-cottonbro-5082581.jpg)](https://inbound.lasuperagence.com/en/blog-agency/marketing-b2b-tiktok) ## [BtoB marketing and TikTok: does it make sense?](https://inbound.lasuperagence.com/en/blog-agency/marketing-b2b-tiktok) [Read more](https://inbound.lasuperagence.com/en/blog-agency/risques-leviers-transformation-digitale) by [Mégane Segorb](https://inbound.lasuperagence.com/en/blog-agency/author/mégane-segorb) ![Mégane Segorb](https://inbound.lasuperagence.com/hubfs/1%20GIFT%20HIGH%20RES%20B_W.png) [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), [![](https://inbound.lasuperagence.com/hubfs/champagner-toasting-new-years-eve-drink-crystal.jpg)](https://inbound.lasuperagence.com/en/blog-agency/experience-candidat-priorite) ## [How to optimize your Digital Candidate Experience?](https://inbound.lasuperagence.com/en/blog-agency/experience-candidat-priorite) [Read more](https://inbound.lasuperagence.com/en/blog-agency/risques-leviers-transformation-digitale) by [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting), [![](https://inbound.lasuperagence.com/hubfs/Google%20Drive%20Integration/Comment%20calculer%20son%20budget%20de%20Marketing%20Digital-3.png)](https://inbound.lasuperagence.com/en/blog-agency/budget-marketing-digital) ## [Comment calculer son budget de Marketing Digital ?](https://inbound.lasuperagence.com/en/blog-agency/budget-marketing-digital) [Read more](https://inbound.lasuperagence.com/en/blog-agency/risques-leviers-transformation-digitale) by [Maxime Bontemps](https://inbound.lasuperagence.com/en/blog-agency/author/maxime-bontemps) ![Maxime Bontemps](https://inbound.lasuperagence.com/hubfs/illustrationmaxime_v1.png) [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), ## Réagir # SUIVEZ-NOUS SUR LES RÉSEAUX SOCIAUX Rejoignez notre communauté ! - - - - - - ### Contact - [Nous contacter](https://inbound.lasuperagence.com/contact) - [Nous rejoindre](https://inbound.lasuperagence.com/talents) - contact@lasuperagence.com ### Nos services - [Inbound recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Inbound marketing](https://inbound.lasuperagence.com/offre-inbound-marketing) - [ROI calculator](https://www.lasuperagence.com/roi-calculator) - Formations ### Presse - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - Presse [![12](https://inbound.lasuperagence.com/hs-fs/hubfs/12.png?width=170&name=12.png "12")](https://www.hubspot.com/agencies/la-super-agence) © LA SUPER AGENCE.[Mentions Légales](https://inbound.lasuperagence.com/mentions)