--- title: Six ideas to do Inbound Recruiting in your startup description: Six simple tips to attract talent to your startup with Inbound Recruiting, Inbound Marketing for recruiters! image: https://inbound.lasuperagence.com/hubfs/blog-files/image_main.jpg --- [![Logo La Super Agence](https://inbound.lasuperagence.com/hs-fs/hubfs/lasuperagence-web.png?width=291&height=50&name=lasuperagence-web.png "Logo La Super Agence")](https://www.lasuperagence.com/) - [IA et Marque Employeur](https://lasuperagence.com/gen-ia-marque-employer/) - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - [Inbound Recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Blog](https://inbound.lasuperagence.com/blog) - [Contact](https://inbound.lasuperagence.com/fr/landing-page-2024) # Blog Ideas, advice, news ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) --- 29 September # Six ideas to do Inbound Recruiting in your startup To ensure its growth, a [startup needs to find customers](https://inbound.lasuperagence.com/blog/4-tools-free-identify-prospects-startup) as much as it needs to hire good people. Yet, often, we find that the leaders of these companies give this speech " We'll worry about recruiting later. **For now, we're focused on the product "**. And when it comes time to urgently recruit, it's often panic. Have this in mind  **there is no magic button** that will immediately find a talented individual who is going to be a perfect fit for your needs. And this is especially true if your need is for developers ! On the other hand, there is a method, relatively new in France, that allows you to prepare for this moment : the ['](https://inbound.lasuperagence.com/blog/linbound-marketing-for-recruiters-d%C3%A9couvrez-linbound-recruiting)[Inbound Recruiting](https://inbound.lasuperagence.com/formation-inbound-recruiting-inbound-marketing).   If you don't know what [Inbound Recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) is, I suggest you download our eBook right away which covers this topic in detail. [![Inbound Recruiting et IA générative](https://no-cache.hubspot.com/cta/default/1753382/8a6a821f-413c-4b54-9278-07f0523fe9ca.png)](https://cta-redirect.hubspot.com/cta/redirect/1753382/8a6a821f-413c-4b54-9278-07f0523fe9ca) To put it simply, this segmentation[Inbound and Outbound](https://inbound.lasuperagence.com/blog/inbound-marketing-for-startups-the-good-choice) (which could be imperfectly translated into French as Entrant et Sorant) comes from Marketing. In the case of Inbound Recruiting, it's about implementing a number of actions, mainly related to [online content](https://inbound.lasuperagence.com/blog/comment-attracting-talents-strategy-content), with the goal of making yourself desirable as a [employer](https://inbound.lasuperagence.com/blog/inbound-recruiting-5-cl%C3%A9s-for-am%C3%A9improving-your-employer-brand) to the talent you seek. > Inbound Recruiting therefore focuses on building and strengthening the relationship between the company and future candidates. When we talk about future candidates, we're also (and mostly) talking about **passive candidates**, i.e., those who aren't necessarily looking for a job. This is primarily intended to strengthen the [employer brand](https://inbound.lasuperagence.com/blog/inbound-recruiting-for-a-strong-employer-brand) (a company's ability to attract as an employer). ![Get your future candidates interested](https://inbound.lasuperagence.com/hs-fs/hubfs/blog-files/image_main.jpg?width=711&name=image_main.jpg "Get your future candidates interested") ######  A strong and consistent employer brand helps attract and create attachment in the candidate. Let's take a telling example : Google. This small American startup in 1998 became a global giant by building **an employer brand of unparalleled power**. Every talented developer in the world dreams of working at them. Thanks to this **power to attract the best talent**, the Mountain View company has been able to develop very high quality products and ensure its sustainability. Why wouldn't you do the same ? If your answer is : " Because it will cost me way too much " then you haven't considered the Inbound approach. We're not saying it's always free, but given what's at stake - **recruiting what will add value to your business** - it's very cost-effective. Here are some examples of tips that can make a difference in getting positively noticed by developers : ### 1. Take an hour a week to answer questions online Before you even think about launching your blog, **make yourself useful** ! Visit sites like [StackOverflow](http://stackoverflow.com/), [Quora](https://www.quora.com/), [GrowthHackers](https://growthhackers.%20com/) or any other website dealing with **a topic where you feel comfortable** and answer questions left by users. Of course, sign your answers with your company name. By doing this, even if it's just for an hour a week, you'll appear **as a value-added contributor**, which will benefit everyone.  ![Answer the questions that talent asks](https://inbound.lasuperagence.com/hs-fs/hubfs/blog-files/developpeuses-657353-edited.jpg?width=711&name=developpeuses-657353-edited.jpg "Answer the questions that talent asks") ######   Highlighting knowledge and expertise is the heart of Inbound Recruiting. ### 2. Write articles about things you've learned Many people think it's pointless to write a post on a topic because " everyone already knows ". You'd be surprised how many people you'll teach something completely new by posting your " evidence ". Have you recently tried a new technology and think you have something to say about it? Do you have any tips you can share about managing a team? Maybe you just used a particular marketing technique that yielded unexpected results ? Share this with the audience because in this demographic, there are sure to be **future candidates** who will be thrilled to have found this information. ### 3. Celebrate birthdays in unique ways Your future candidates will necessarily want to **know what the atmosphere** is like in your startup. If you send out an exclusively " work work work " image, it may not appeal to everyone - especially since that mindset is not exactly what is expected of a startup ! **Show that you know how to have fun** by highlighting your employees on their birthdays, for example (if they're okay with it), or by organizing fun events for your company's anniversary. [Here are some ideas](http://vividgreetings.com/article/25-ways-to-celebrate-your-company-anniversary/). As they say in gamification : " Don't forget the fun ! ". [![Formation IA et Recrutement](https://no-cache.hubspot.com/cta/default/1753382/69e3c34f-4735-4c57-8288-5b81fc7b12c8.png)](https://cta-redirect.hubspot.com/cta/redirect/1753382/69e3c34f-4735-4c57-8288-5b81fc7b12c8) ### 4. Organize a hackathon around topics you are passionate about **Hackatons** are events that bring programmers together to complete a project in a timed competition format. Different teams compete to complete a program in an allotted time, usually 48 hours over a weekend. For example, every year [the city of Montpellier organizes an innovation competition](http://www.montpellier3m.fr/hackathon) as part of French Tech. Hackathons are a great way to find potential candidates **while showing them what working** at your startup is like. Think about documenting and recording the event. The resulting material - videos, photos and developed apps - will serve **as great content that you can use for your blog** or make available as open-source projects. ### 5. Hide " little surprises " in your product or website ![Find that special someone with Inbound Recruiting!](https://inbound.lasuperagence.com/hs-fs/hubfs/blog-files/easter_egg.jpg?width=698&name=easter_egg.jpg "Find that special someone with Inbound Recruiting!") ###### We all have a child's soul!" To attract developers, you'll need to **adopt certain developer codes**. Now many of them like to hide little geek jokes in their programs.  Do the same ! Here are some examples : - Have a creative 404 page like[this one](http://www.masswerk.at/404). - Write a custom page header for your recruitment section - Create a mini-game that can be accessed on your site [through a Konami Code](https://fr.wikipedia.org/wiki/Liste_des_sites_webs_utilisant_le_code_Konami)  - Hide messages that will only be readable in your HTML code ### 6. Give small talks Are you familiar with the excellent [Meetup](http://www.meetup.com/fr-FR/) ? It's a social network designed to bring together **groups united by a common interest**, such as app development. Go see if there is a **group that matches your interests** (or create one if it doesn't exist) and hold a small conference of no more than 30 minutes. Not only is this **an easy way to get exposure**, but you'll be able to physically meet potential future candidates. Get started with Inbound Recruiting for startups ! IF you want help implementing these tips, feel free to leave us a comment or [contact us via our form](https://inbound.lasuperagence.com/contact). Topics: [Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting), [Marque employeur](https://inbound.lasuperagence.com/en/blog-agency/tag/marque-employeur), [Idées](https://inbound.lasuperagence.com/en/blog-agency/tag/idées), [PME](https://inbound.lasuperagence.com/en/blog-agency/tag/pme) - - - - [mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/six-idees-pour-faire-de-linbound-recruiting-dans-votre-startup%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/six-idees-pour-faire-de-linbound-recruiting-dans-votre-startup](mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/six-idees-pour-faire-de-linbound-recruiting-dans-votre-startup%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/six-idees-pour-faire-de-linbound-recruiting-dans-votre-startup) ## Related to this article [![](https://inbound.lasuperagence.com/hubfs/barbenheimer%2c%20qui%20recruter.jpg)](https://inbound.lasuperagence.com/en/blog-agency/barbie-oppenheimer-management-business-recruiting) ## [Barbie, Oppenheimer : Who Would You Hire?](https://inbound.lasuperagence.com/en/blog-agency/barbie-oppenheimer-management-business-recruiting) [Read more](https://inbound.lasuperagence.com/en/blog-agency/six-idees-pour-faire-de-linbound-recruiting-dans-votre-startup) by [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting) [![](https://inbound.lasuperagence.com/hubfs/DALL%C2%B7E%202023-02-20%2010.10.28%20-%20a%20group%20of%20people%20walking%20in%20a%20building%2c%20in%20corporate%20clothes%2c%20oil%20painting.jpeg)](https://inbound.lasuperagence.com/en/blog-agency/top-10-recruiting-trends-2023) ## [Top 10 Recruiting Trends for 2023](https://inbound.lasuperagence.com/en/blog-agency/top-10-recruiting-trends-2023) [Read more](https://inbound.lasuperagence.com/en/blog-agency/six-idees-pour-faire-de-linbound-recruiting-dans-votre-startup) by [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting) [![](https://inbound.lasuperagence.com/hubfs/XP-can.jpg)](https://inbound.lasuperagence.com/en/blog-agency/10-things-you-ignored-about-inbound-recruiting) ## [10 things you ignored about Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/10-things-you-ignored-about-inbound-recruiting) [Read more](https://inbound.lasuperagence.com/en/blog-agency/six-idees-pour-faire-de-linbound-recruiting-dans-votre-startup) by [Abigail Davies](https://inbound.lasuperagence.com/en/blog-agency/author/abigail-davies) ![Abigail Davies](https://inbound.lasuperagence.com/hubfs/portrait_abi250.jpg) [Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting), ## Réagir # SUIVEZ-NOUS SUR LES RÉSEAUX SOCIAUX Rejoignez notre communauté ! - - - - - - ### Contact - [Nous contacter](https://inbound.lasuperagence.com/contact) - [Nous rejoindre](https://inbound.lasuperagence.com/talents) - contact@lasuperagence.com ### Nos services - [Inbound recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Inbound marketing](https://inbound.lasuperagence.com/offre-inbound-marketing) - [ROI calculator](https://www.lasuperagence.com/roi-calculator) - Formations ### Presse - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - Presse [![12](https://inbound.lasuperagence.com/hs-fs/hubfs/12.png?width=170&name=12.png "12")](https://www.hubspot.com/agencies/la-super-agence) © LA SUPER AGENCE.[Mentions Légales](https://inbound.lasuperagence.com/mentions)