On the occasion of the launch of Instagram Live, let's take a look back at the (impressive) numbers of the most visual of social networks. 

The engagement rate on Instagram is 15 times higher than on Facebook and 20 times higher than on Twitter! Enough to make more than one community manager dream...

And yet, only 28% of companies use this network for Marketing purposes, thinking that the photo format does not suit their product (let alone their service). 

Traditionally more compatible with B to C companies, Instagram has become the flagship network for the fashion and apparel industry (they are more than 80% of the companies in the sector that have an account on Instagram) who want to develop their visibility on the Internet.

A network for business branding and for employer branding

Yet, the social network should not be underestimated by B2B or service companies. In addition to its commercial impact, it fits perfectly into an employer brand development strategy. Indeed, the platform can serve as an effective conduit to showcase corporate life.

With its very high engagement rate, Instagram is, for example, very well suited to an employer-brand ambassador campaign. 

Here is an infographic highlighting the growing importance of Instagram.