--- title: Content marketing trends in 2017 (part 1) description: Content marketing trends in 2017 (part 1) image: https://inbound.lasuperagence.com/hubfs/Infographies/visual_content.jpg --- [![Logo La Super Agence](https://inbound.lasuperagence.com/hs-fs/hubfs/lasuperagence-web.png?width=291&height=50&name=lasuperagence-web.png "Logo La Super Agence")](https://www.lasuperagence.com/) - [IA et Marque Employeur](https://lasuperagence.com/gen-ia-marque-employer/) - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - [Inbound Recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Blog](https://inbound.lasuperagence.com/blog) - [Contact](https://inbound.lasuperagence.com/fr/landing-page-2024) # Blog Ideas, advice, news ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) --- 29 September # Content marketing trends in 2017 (part 1) Let's start with a little satisfaction  Content Marketing has never been better in the world as shown by [this study published in Forbes.](http://www.forbes.com/sites/briansutter/2016/12/02/8-trends-that-will-shape-content-marketing-in-2017/#659f6ade2970) Nearly 90% of marketers in both B2C and B2B find this approach to be a direct path to success. What will be the trend for next year? In 2017, the significant increase in budgets will allow new trends to emerge, or at least sustain some of them. ## CRO (Conversion Rate Optimization) We have already mentioned the fact that the [CRO was going to dethrone the SEO](https://inbound.lasuperagence.com/blog/cro-conversion-rate-optimization-better-than-seo).  In fact, it is already no longer just about attracting a maximum amount of traffic by "hoping" that some of it will convert into leads, it is necessary to work in depth on the user experience thanks notably to AB/Testing. This slideshare by [David Lawrence](https://www.linkedin.com/in/davidlawrencetws) in late October 2016 offers a good perspective on this trend. ## Visual content Did you know that the human brain visualizes visuals 60,000 times faster than text? Visual content has become so inescapable that social platforms have built up around it, such as Pinterest, Instagram or [Snapchat](https://inbound.lasuperagence.com/blog/infography-why-you-should-integrate-snapchat-into-your-digital-strategy). From video to infographics to original photos, posting attractive visual content is now essential for effective Content Marketing. This will be even more true in 2017! In the [State of Inbound 2016](https://www.stateofinbound.com/) conducted by Hubspot, the responses from marketing experts unanimously point in the direction of visual content for their 2017 strategy:   ![Visual content will dominate in 2017.](https://inbound.lasuperagence.com/hs-fs/hubfs/Infographies/visual_content.jpg?width=700&name=visual_content.jpg "Visual content will dominate in 2017.")   ## Video content It is now a certainty, video content appeals enormously to Internet users. On average, the conversion rate of sites that use video content is 4.8% compared to 2.9% for sites that don't use it, which is almost double ! According to [the Syndacast](http://syndacast.com/video-marketing-statistics-trends-2015/) site, 74% of total traffic in 2017 will directly or indirectly incorporate video.  ## Live video streaming Video viewing hours reach such heights every day 100 million hours viewed per day worldwide !) that companies wishing to invest in Content Marketing cannot ignore it.  Live video broadcasting via social networks (Facebook Live, Periscope) is almost a must to engage fans and capture a significant flow of visitors, while positively working on the brand image (commercial and [employer](https://inbound.lasuperagence.com/blog/content-market-employer-inbound-recruiting)). ## Augmented reality and virtual reality 2016 will have been the year of the [Pokemon Go](https://inbound.lasuperagence.com/blog/pokemon-go-inbound-marketing-infographics) phenomenon, which drew many advertisers' attention to the potential of augmented reality. In 2017, the different approaches of virtual reality and enhanced reality make it possible to consider offering a completely different way of consuming to customers. ![Will augmented reality finally catch on in content marketing in 2017?](https://inbound.lasuperagence.com/hs-fs/hubfs/images/Augmented_reality.jpg?width=700&name=Augmented_reality.jpg "Will augmented reality finally catch on in content marketing in 2017?") For example, your leads would have  the opportunity to preview their purchases or interact with them. So these are tools that should definitely be considered in a forward-looking content strategy! ## Content personalization Consumers are now used to getting immediate answers when they go online. They don't want generic answers, they want specific, personalized answers. We can define 4 types of personalization : - Personalization according to **channels** (social networks, emails, mobile), - Personalization on the [**buyer persona**](https://inbound.lasuperagence.com/blog/inbound-marketing-identify-your-buyer-persona-in-five-questions)  (attributes, behavior), - Personalization on the **decision cycle** (visitor, lead, opportunity, customer), - Personalization on the **terminal** (smartphone, tablet, computer). ## Advocacy Marketing We sometimes tend to forget it but the Marketing content that has the best impact is usually not produced by the Marketing department!  Readers especially appreciate getting feedback from business departments, which is widely advocated in Inbound Marketing. [![Call-to-action ebook visibilité Internet](https://no-cache.hubspot.com/cta/default/1753382/b937e693-54a8-4c96-9dd2-c97cd9fd0387.png)](https://cta-redirect.hubspot.com/cta/redirect/1753382/b937e693-54a8-4c96-9dd2-c97cd9fd0387) Another key department to integrate into content production: sales. The sales force is by definition on the front line with customers and as such is capable of perceiving trends well before Marketing. You just "need" to give them a voice! Advocacy Marketing, according to acceptances, also includes user-generated content (UGC) and Influencer Marketing, which are also up for consideration for 2017. ## The war for content marketing talent Here's a little talked about yet crucial trend in Content Marketing 2017: the difficulty of finding resources and especially at a high level of responsibility. To anticipate this risk, more and more companies are investing in training their executives to prepare them for the new realities of Digital Marketing.  **[Click on this link to go to the second part >>>>>](https://inbound.lasuperagence.com/blog/tendances-content-marketing-2017-2-partie-inbound-marketing)** Topics: [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), [Etude](https://inbound.lasuperagence.com/en/blog-agency/tag/etude), [Content marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/content-marketing), [CRO](https://inbound.lasuperagence.com/en/blog-agency/tag/cro), [UGC](https://inbound.lasuperagence.com/en/blog-agency/tag/ugc) - - - - [mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/tendances-content-marketing-2017%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/tendances-content-marketing-2017](mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/tendances-content-marketing-2017%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/tendances-content-marketing-2017) ## Related to this article [![](https://inbound.lasuperagence.com/hubfs/pexels-cottonbro-5082581.jpg)](https://inbound.lasuperagence.com/en/blog-agency/marketing-b2b-tiktok) ## [BtoB marketing and TikTok: does it make sense?](https://inbound.lasuperagence.com/en/blog-agency/marketing-b2b-tiktok) [Read more](https://inbound.lasuperagence.com/en/blog-agency/tendances-content-marketing-2017) by [Mégane Segorb](https://inbound.lasuperagence.com/en/blog-agency/author/mégane-segorb) ![Mégane Segorb](https://inbound.lasuperagence.com/hubfs/1%20GIFT%20HIGH%20RES%20B_W.png) [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), [![](https://inbound.lasuperagence.com/hubfs/Google%20Drive%20Integration/Comment%20calculer%20son%20budget%20de%20Marketing%20Digital-3.png)](https://inbound.lasuperagence.com/en/blog-agency/budget-marketing-digital) ## [Comment calculer son budget de Marketing Digital ?](https://inbound.lasuperagence.com/en/blog-agency/budget-marketing-digital) [Read more](https://inbound.lasuperagence.com/en/blog-agency/tendances-content-marketing-2017) by [Maxime Bontemps](https://inbound.lasuperagence.com/en/blog-agency/author/maxime-bontemps) ![Maxime Bontemps](https://inbound.lasuperagence.com/hubfs/illustrationmaxime_v1.png) [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), [![](https://inbound.lasuperagence.com/hubfs/image-png-Sep-14-2020-02-45-50-89-PM.png)](https://inbound.lasuperagence.com/en/blog-agency/guide-html-css-marketeurs) ## [HTML and CSS for marketers](https://inbound.lasuperagence.com/en/blog-agency/guide-html-css-marketeurs) [Read more](https://inbound.lasuperagence.com/en/blog-agency/tendances-content-marketing-2017) by [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), ## Réagir # SUIVEZ-NOUS SUR LES RÉSEAUX SOCIAUX Rejoignez notre communauté ! - - - - - - ### Contact - [Nous contacter](https://inbound.lasuperagence.com/contact) - [Nous rejoindre](https://inbound.lasuperagence.com/talents) - contact@lasuperagence.com ### Nos services - [Inbound recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Inbound marketing](https://inbound.lasuperagence.com/offre-inbound-marketing) - [ROI calculator](https://www.lasuperagence.com/roi-calculator) - Formations ### Presse - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - Presse [![12](https://inbound.lasuperagence.com/hs-fs/hubfs/12.png?width=170&name=12.png "12")](https://www.hubspot.com/agencies/la-super-agence) © LA SUPER AGENCE.[Mentions Légales](https://inbound.lasuperagence.com/mentions)