To make candidates want to apply on social networks, content oriented employer-brand should be interesting to them. In addition, it is advocated that for one job posting, there should be four publications on other topics.

The diversification and relevance of these topics are the trickiest parts of social media recruitment.

To help you out, here are some ideas for creating posts that will help you convert the passive candidates into active candidates. 

1 - Employee Portraits

We all want to work with people we like and respect. Yet the relationship aspect is relatively little mentioned throughout the recruiting process. That's why employee profiles are a great tool for promoting employer brand.

By posting images and videos of employees at work, you allow candidates to get to know their future colleagues.

The Club Med Jobs showcases employees in their work setting at the Club Med Valmorel. It makes you want to work with them, doesn't it? 

2- Company news

Publishing positive company news is a good way to promote the company. Employees like to feel proud of their company (especially millennials). Candidates like to see that a company is achieving notable success.

So feel free to talk about awards you've received, product releases or new collaborations. 

3- Tips for getting hired at your company

This kind of content has a significant added value for a candidate. He or she will find valuable information to land the job he or she likes. In addition, you help your recruiting team by giving advice on the mistakes to avoid and the qualities to put forward.

4 - Useful information about your industry

Following a few Google alerts by keyword, you can find interesting information about your industry and share it on social networks. All that's left is for you to add a short comment accompanied by a clever hashtag.

5 - Communicating about charitable operations

If your company participates in humanitarian or charitable organizations, make it known. This type of content greatly helps your employer brand.

Here, PwC shows how it participated in the Put your sneakers on in the company to help the European Leukodystrophies Association.

6 - The description of a typical day at your company

Candidates like to know what office life is like at your company, so show them !

You can follow an employee and create a slideshow of the highlights of their day, ask some to write a short paragraph or make a video of an employee wandering around the office.

HR  recruitment and e-reputation consultancy "Happy to meet you" is putting out this kind of tweet: we display joy in the office when a contract is renewed.

7 - The Office Tour

In the same spirit as the typical day publications, an office tour is another way to introduce the work environment to prospective employees.

These images (photos or videos) should make people want to see it, but should not hide certain parts or make it look much more orderly than it actually is.

This owner's tour should be the most honest possible.

8 - Employee Stories

Human stories make up the bulk of the information shared on social networks. Your company probably offers a vast field of profiles to highlight journeys and stories that will interest internet users.

Ask your employees if they have any interesting anecdotes or adventures they'd like to share.

An employee trying his hand at standup comedy or another completing a marathon are great examples of publications, like here the construction company Rabot Dutilleul. 

9 - Internal parties and events

Having a party for your staff is good, sharing it is better ! A young startup or tech company looking for developer profiles could whet the curiosity of possible recruits by showing festive parties organized internally.

That's what SensioLabs understood  which shares images of its parties on social networks and thus shows the cohesion of a dynamic team. 

10 - Benefits in kind

A break room, flexible hours, or all-you-can-eat coffee may be among the other perks you want to highlight in your recruitment strategy.

Let's take flexible hours as an example  you can show in pictures how some employees work when they are not on the job. Take the opportunity to add a link to a job posting.

Do you have any other suggestions for different posts ? Let us know !