--- title: [Case Study] How a recruitment agency attracts talent through Inbound Recruiting description: Aclipse has been able to attract a lot more talent through Hubspot and Inbound Recruiting. This case study shows us how they did it. image: https://inbound.lasuperagence.com/hubfs/images/chiffres%20Inbound%20Recruiting.png --- [![Logo La Super Agence](https://inbound.lasuperagence.com/hs-fs/hubfs/lasuperagence-web.png?width=291&height=50&name=lasuperagence-web.png "Logo La Super Agence")](https://www.lasuperagence.com/) - [IA et Marque Employeur](https://lasuperagence.com/gen-ia-marque-employer/) - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - [Inbound Recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Blog](https://inbound.lasuperagence.com/blog) - [Contact](https://inbound.lasuperagence.com/fr/landing-page-2024) # Blog Ideas, advice, news ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) --- 29 September # \[Case Study\] How a recruitment agency attracts talent through Inbound Recruiting [Aclipse](http://www.aclipse.net/) is a small (14-person) Boston-based recruiting agency that connects recruiters with recent graduates looking for teaching jobs in Asia. Thanks to [Inbound Recruiting](https://inbound.lasuperagence.com/blog/how-to-launch-your-first-inbound-recruiting-campaign) and [Hubspot](https://app.hubspot.com/signup/crm?hubs_campaign=partners-website-signup-link&partnerId=1753382&utm_medium=acquisition-referral), it has been able to significantly increase its visibility to candidates. This case study comes from [Hubspot](https://www.hubspot.com/customers/aclipse). *We verified the validity of the data collected ourselves by contacting the company Aclipse. * Here are the results obtained ![chiffres Inbound Recruiting](https://inbound.lasuperagence.com/hs-fs/hubfs/images/chiffres%20Inbound%20Recruiting.png?width=700&name=chiffres%20Inbound%20Recruiting.png "chiffres Inbound Recruiting") ## **Situation Analysis** *Before adopting the Inbound approach, Aclipse's strategy was to spend a lot of money running ads on job boards. The agency was able to get a lot of leads this way, but they were mostly of poor quality.* *Aclipse therefore decided to use [social networks](https://inbound.lasuperagence.com/blog/social-networks-revolutionizing-recruiting)  as well as Inbound Recruiting to generate more [leads](https://inbound.lasuperagence.com/blog/35-super-idees-of-content-to-pull-leads) but also to harvest more interesting profiles.* ## **The challenge: increase visitor engagement on the website and on social networks** Young graduates are constantly adapting to new technologies and they are not very receptive to traditional advertising campaigns. This new equation forced Aclipse to implement a different approach in its [talent acquisition strategy](https://inbound.lasuperagence.com/blog/inbound-recruiting-solution-penurie-talents) . " We were spending a lot of money on direct mail campaigns. We had been running a lot of ads on job boards as well as paid ads on Google (Pay Per Click) " says Rebecca McNeil, director of marketing at Aclipse. [![New call-to-action](https://no-cache.hubspot.com/cta/default/1753382/f8a8c2c0-e397-46e4-8635-23368541daf5.png)](https://cta-redirect.hubspot.com/cta/redirect/1753382/f8a8c2c0-e397-46e4-8635-23368541daf5) Although important in the Marketing operation, these actions have proven to be increasingly ineffective in acquiring valuable talent. " Our biggest problem," she continues, "was our relative absence from [social networks](https://inbound.lasuperagence.com/blog/10-idees-for-recruiting-efficiently-on-social-networks-recruiting), which are nonetheless an essential channel for our target of young graduates. At the same time, we were getting a lot of leads from job boards and online advertising, but they were often of low quality. " We sensed that the use of social networks and [Inbound Marketing](https://inbound.lasuperagence.com/blog/infography-choice-small-business-inbound-marketing) were the tools we were missing to generate better candidate profiles. So we chose Hubspot to enhance our strategy." ## **The solution: Hubspot, Landing Pages (content offers) and Lead nurturing** Attracting talent that was not actively searching was the goal for the company. In effect, students can visit the site because they are potentially interested in job opportunities in Asia **without wanting to leave a resume for a specific position**. The leads generated on Aclipse's site were previously [active candidates](https://inbound.lasuperagence.com/blog/recruitment-digital-candidates-active-candidates-passive-pareils-employer-brand). Aclipse was failing to capture the curious and potential candidates who were visiting the site. . I needed these profiles to become leads so that I could provide them with tailored content until they were ready to send in their applications. ![A Landing Page on the Aclipse website that has resulted in a 5-fold increase in applications](https://inbound.lasuperagence.com/hs-fs/hubfs/images/Landing%20page%20Aclipse.jpg?width=700&name=Landing%20page%20Aclipse.jpg "A Landing Page on the Aclipse website that has resulted in a 5-fold increase in applications") "Content offers and [lead nurturing](https://inbound.lasuperagence.com/blog/6-tricks-for-setting-up-your-lead-nurturing) allow you to reach people who are interested in teaching English abroad even if they are not ready to take the step of applying. Without lead nurturing, many opportunities would be missed today. " > " People need a lot of information before they decide " (Rebecca McNeil)  The solution offered by Hubspot was also used to eliminate unnecessary online advertising spend. With increased traffic and leads, buying online ad space was no longer justified, resulting in savings of $1500 to $2000 per month. Thanks to Hubspot's [high-performance analytics tools](https://www.hubspot.com/products/analytics), Aclipse was able to easily measure efforts and observe which traffic channels were performing best. ## **The results: traffic increased and the number and quality of leads improved** Focusing on [Inbound Recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) through blog posts as well as an active presence on social networks, traffic and number of leads increased significantly. Here are the numbers reported by the company after one year: - Saving **$1500 to $2000 per month** by eliminating online advertising - Increase **fan engagementon social networks by 50%** - **Conversion rates** on Landing pages **of 33%** (5 times higher than average) - **Organic traffic** up **100%**   Today, the company spends 90% of its efforts in Inbound Marketing. What if you followed their lead?   [![New Call-to-action](https://no-cache.hubspot.com/cta/default/1753382/ae4a850b-8fcb-430a-b54c-1586978600a0.png)](https://cta-redirect.hubspot.com/cta/redirect/1753382/ae4a850b-8fcb-430a-b54c-1586978600a0) Topics: [Stratégie](https://inbound.lasuperagence.com/en/blog-agency/tag/stratégie), [Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting), [PME](https://inbound.lasuperagence.com/en/blog-agency/tag/pme), [Pénurie de talents](https://inbound.lasuperagence.com/en/blog-agency/tag/pénurie-de-talents), [Etude de cas](https://inbound.lasuperagence.com/en/blog-agency/tag/etude-de-cas) - - - - [mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/etude-de-cas-inbound-recruiting-avec-hubspot%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/etude-de-cas-inbound-recruiting-avec-hubspot](mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/etude-de-cas-inbound-recruiting-avec-hubspot%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/etude-de-cas-inbound-recruiting-avec-hubspot) ## Related to this article [![](https://inbound.lasuperagence.com/hubfs/barbenheimer%2c%20qui%20recruter.jpg)](https://inbound.lasuperagence.com/en/blog-agency/barbie-oppenheimer-management-business-recruiting) ## [Barbie, Oppenheimer : Who Would You Hire?](https://inbound.lasuperagence.com/en/blog-agency/barbie-oppenheimer-management-business-recruiting) [Read more](https://inbound.lasuperagence.com/en/blog-agency/etude-de-cas-inbound-recruiting-avec-hubspot) by [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting) [![](https://inbound.lasuperagence.com/hubfs/DALL%C2%B7E%202023-02-20%2010.10.28%20-%20a%20group%20of%20people%20walking%20in%20a%20building%2c%20in%20corporate%20clothes%2c%20oil%20painting.jpeg)](https://inbound.lasuperagence.com/en/blog-agency/top-10-recruiting-trends-2023) ## [Top 10 Recruiting Trends for 2023](https://inbound.lasuperagence.com/en/blog-agency/top-10-recruiting-trends-2023) [Read more](https://inbound.lasuperagence.com/en/blog-agency/etude-de-cas-inbound-recruiting-avec-hubspot) by [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting) [![](https://inbound.lasuperagence.com/hubfs/XP-can.jpg)](https://inbound.lasuperagence.com/en/blog-agency/10-things-you-ignored-about-inbound-recruiting) ## [10 things you ignored about Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/10-things-you-ignored-about-inbound-recruiting) [Read more](https://inbound.lasuperagence.com/en/blog-agency/etude-de-cas-inbound-recruiting-avec-hubspot) by [Abigail Davies](https://inbound.lasuperagence.com/en/blog-agency/author/abigail-davies) ![Abigail Davies](https://inbound.lasuperagence.com/hubfs/portrait_abi250.jpg) [Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting), ## Réagir # SUIVEZ-NOUS SUR LES RÉSEAUX SOCIAUX Rejoignez notre communauté ! - - - - - - ### Contact - [Nous contacter](https://inbound.lasuperagence.com/contact) - [Nous rejoindre](https://inbound.lasuperagence.com/talents) - contact@lasuperagence.com ### Nos services - [Inbound recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Inbound marketing](https://inbound.lasuperagence.com/offre-inbound-marketing) - [ROI calculator](https://www.lasuperagence.com/roi-calculator) - Formations ### Presse - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - Presse [![12](https://inbound.lasuperagence.com/hs-fs/hubfs/12.png?width=170&name=12.png "12")](https://www.hubspot.com/agencies/la-super-agence) © LA SUPER AGENCE.[Mentions Légales](https://inbound.lasuperagence.com/mentions)