--- title: "[Infographic] Recruitment Marketing: How good are you?" description: Attraction, seduction and retention are nowadays essential steps in the recruitment of talent. As a result, recruitment techniques are evolving towards digital marketing strategies. Find out what level your recruitment marketing strategy is. image: https://inbound.lasuperagence.com/hubfs/faites-gagner-votre-marketing-de-recrutement-info.jpg --- [![Logo La Super Agence](https://inbound.lasuperagence.com/hs-fs/hubfs/lasuperagence-web.png?width=291&height=50&name=lasuperagence-web.png "Logo La Super Agence")](https://www.lasuperagence.com/) - [IA et Marque Employeur](https://lasuperagence.com/gen-ia-marque-employer/) - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - [Inbound Recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Blog](https://inbound.lasuperagence.com/blog) - [Contact](https://inbound.lasuperagence.com/fr/landing-page-2024) # Blog Ideas, advice, news ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) --- 29 September # \[Infographic\] Recruitment Marketing: How good are you? Talent today expects you to [**attract, entice, and retain them**](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - just as you do with your most valuable customers. By an astonishing parallelism, **recruiting practices** are gradually approaching **marketing techniques**. In fact, **employer branding**, **talent pool**, **candidate experience** or **lead candidate nurturing** are all concepts that you can use to build a marketing strategy for recruitment. So, if you're not in the **"game"** yet, what are you waiting for? ![Recruitment Marketing Strategy: Job Boards, employer brand, candidate experience, analytics. How good are you?](https://inbound.lasuperagence.com/hs-fs/hubfs/faites-gagner-votre-marketing-de-recrutement-info.jpg?width=1200&name=faites-gagner-votre-marketing-de-recrutement-info.jpg) [![New Call-to-action](https://no-cache.hubspot.com/cta/default/1753382/ae4a850b-8fcb-430a-b54c-1586978600a0.png)](https://cta-redirect.hubspot.com/cta/redirect/1753382/ae4a850b-8fcb-430a-b54c-1586978600a0) ## Level 1 You are at the first level of marketing for recruitment. You promote **your job openings on** **job boards**. This can be effective, especially for **one-time, low-skilled recruiting**, but many more opportunities are available to you in future **levels**. ## Level 2 You are making progress ! You are at the second level of marketing for recruitment. You power a[**career-site**](https://inbound.lasuperagence.com/blog/growth-driven-design-site-career) with detailed job listings. You rely on **email marketing**and **proactive sourcing**. ([especially on LinkedIn](https://inbound.lasuperagence.com/blog/linkedin-strategie-inbound-marketing-inbound-recruiting)) to connect with **candidate prospects**. ## Level 3 Bravo ! You're at the third level of marketing strategy for recruitment. You know what you have to offer, you've defined your **Employer Value Proposition** (EVP for short) and that serves as the foundation for [developing your employer brand](https://inbound.lasuperagence.com/blog/content-employer-brand-inbound-recruiting). You have built a **talent pipeline** and implemented a **lead candidate nurturing** campaign. Finally, you focus on **the candidate experience** by collecting candidate testimonials and analyzing candidate reviews. ## Level 4 Congratulations ! You are at the expert level of marketing for recruitment. You rely on **Key Performance Indicators** (KPIs for short) to analyze and refine your marketing for recruitment approach : [conversion rates, traffic, click-through rates, etc](https://inbound.lasuperagence.com/blog/cro-conversion-rate-optimization-meilleur-que-seo). You invest in a consistent and visible **employer brand** and build **lasting relationships** with a **community of candidates**. Topics: [Stratégie](https://inbound.lasuperagence.com/en/blog-agency/tag/stratégie), [Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting), [Marque employeur](https://inbound.lasuperagence.com/en/blog-agency/tag/marque-employeur), [Infographie](https://inbound.lasuperagence.com/en/blog-agency/tag/infographie), [Recrutement digital](https://inbound.lasuperagence.com/en/blog-agency/tag/recrutement-digital), [Expérience candidat](https://inbound.lasuperagence.com/en/blog-agency/tag/expérience-candidat), [Site carrière](https://inbound.lasuperagence.com/en/blog-agency/tag/site-carrière), [Marketing RH](https://inbound.lasuperagence.com/en/blog-agency/tag/marketing-rh) - - - - [mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/infographie-strategie-marketing-recrutement%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/infographie-strategie-marketing-recrutement](mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/infographie-strategie-marketing-recrutement%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/infographie-strategie-marketing-recrutement) ## Related to this article [![](https://inbound.lasuperagence.com/hubfs/barbenheimer%2c%20qui%20recruter.jpg)](https://inbound.lasuperagence.com/en/blog-agency/barbie-oppenheimer-management-business-recruiting) ## [Barbie, Oppenheimer : Who Would You Hire?](https://inbound.lasuperagence.com/en/blog-agency/barbie-oppenheimer-management-business-recruiting) [Read more](https://inbound.lasuperagence.com/en/blog-agency/infographie-strategie-marketing-recrutement) by [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting) [![](https://inbound.lasuperagence.com/hubfs/DALL%C2%B7E%202023-02-20%2010.10.28%20-%20a%20group%20of%20people%20walking%20in%20a%20building%2c%20in%20corporate%20clothes%2c%20oil%20painting.jpeg)](https://inbound.lasuperagence.com/en/blog-agency/top-10-recruiting-trends-2023) ## [Top 10 Recruiting Trends for 2023](https://inbound.lasuperagence.com/en/blog-agency/top-10-recruiting-trends-2023) [Read more](https://inbound.lasuperagence.com/en/blog-agency/infographie-strategie-marketing-recrutement) by [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting) [![](https://inbound.lasuperagence.com/hubfs/XP-can.jpg)](https://inbound.lasuperagence.com/en/blog-agency/10-things-you-ignored-about-inbound-recruiting) ## [10 things you ignored about Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/10-things-you-ignored-about-inbound-recruiting) [Read more](https://inbound.lasuperagence.com/en/blog-agency/infographie-strategie-marketing-recrutement) by [Abigail Davies](https://inbound.lasuperagence.com/en/blog-agency/author/abigail-davies) ![Abigail Davies](https://inbound.lasuperagence.com/hubfs/portrait_abi250.jpg) [Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting), ## Réagir # SUIVEZ-NOUS SUR LES RÉSEAUX SOCIAUX Rejoignez notre communauté ! - - - - - - ### Contact - [Nous contacter](https://inbound.lasuperagence.com/contact) - [Nous rejoindre](https://inbound.lasuperagence.com/talents) - contact@lasuperagence.com ### Nos services - [Inbound recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Inbound marketing](https://inbound.lasuperagence.com/offre-inbound-marketing) - [ROI calculator](https://www.lasuperagence.com/roi-calculator) - Formations ### Presse - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - Presse [![12](https://inbound.lasuperagence.com/hs-fs/hubfs/12.png?width=170&name=12.png "12")](https://www.hubspot.com/agencies/la-super-agence) © LA SUPER AGENCE.[Mentions Légales](https://inbound.lasuperagence.com/mentions)