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Understand Inbound Marketing with Pokémon Go!

February 2006: Brian Halligan, the co-founder of Hubspot launches for the first time the expression Inbound Marketing.

July 2016: Nintendo launches Pokémon Go, downloaded nearly 100 million times worldwide in a few weeks.

What do these two "phenomena" have to do with each other?

Probably none, at first glance. Yet, a few days ago, an digital marketing agency from the U.S. had fun finding 6 commonalities between Pokemon Go and Inbound Marketing. 

Finding the idea clever, and far more relevant than one might think, we translated, and even supplemented their infographic to bring you something original.  

Do you see any other commonalities between the two phenomena? 

Tell us in the comments!


Inbound Marketing and Pokemon GO

Call-to-action ebook 24 astuces


Topics: Inbound Marketing, Benchmark, Infographie