--- title: Understand Inbound Marketing with Pokémon Go! description: Inbound marketing and Pokémon Go have more in common than you might think! The Super Agency explains why. image: https://inbound.lasuperagence.com/hubfs/blog-files/Pokemon_Inbound_Marketing_1.jpg --- [![Logo La Super Agence](https://inbound.lasuperagence.com/hs-fs/hubfs/lasuperagence-web.png?width=291&height=50&name=lasuperagence-web.png "Logo La Super Agence")](https://www.lasuperagence.com/) - [IA et Marque Employeur](https://lasuperagence.com/gen-ia-marque-employer/) - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - [Inbound Recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Blog](https://inbound.lasuperagence.com/blog) - [Contact](https://inbound.lasuperagence.com/fr/landing-page-2024) # Blog Ideas, advice, news ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) --- 29 September # Understand Inbound Marketing with Pokémon Go! February 2006: Brian Halligan, the co-founder of [Hubspot](https://app.hubspot.com/signup/crm?hubs_campaign=partners-website-signup-link&partnerId=1753382&utm_medium=acquisition-referral) launches for the first time the expression [Inbound Marketing](https://inbound.lasuperagence.com/blog/comprendre-inbound-marketing-et-commencer). July 2016: Nintendo launches [Pokémon Go](http://www.jeuxvideo.com/test/514056/pokemon-go-les-monstres-de-poche-envahissent-le-monde-reel.htm), downloaded nearly 100 million times worldwide in a few weeks. What do these two "phenomena" have to do with each other? Probably none, at first glance. Yet, a few days ago, an [digital marketing agency](https://www.xcellimark.com/) from the U.S. had fun finding 6 commonalities between Pokemon Go and Inbound Marketing.  Finding the idea clever, and far more relevant than one might think, we translated, and even supplemented their [infographic](https://www.xcellimark.com/blog/6-traits-that-pokemon-go-inbound-marketing-have-in-common-infographic) to bring you something original.   Do you see any other commonalities between the two phenomena?  Tell us in the comments!   ![Inbound Marketing and Pokemon GO](https://inbound.lasuperagence.com/hs-fs/hubfs/blog-files/Pokemon_Inbound_Marketing_1.jpg?width=698&name=Pokemon_Inbound_Marketing_1.jpg "Inbound Marketing and Pokemon GO") [![Call-to-action ebook 24 astuces](https://no-cache.hubspot.com/cta/default/1753382/90546ada-ce92-40b4-81c5-d0edceceb29a.png)](https://cta-redirect.hubspot.com/cta/redirect/1753382/90546ada-ce92-40b4-81c5-d0edceceb29a)   Topics: [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), [Benchmark](https://inbound.lasuperagence.com/en/blog-agency/tag/benchmark), [Infographie](https://inbound.lasuperagence.com/en/blog-agency/tag/infographie) - - - - [mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/pokemon-go-inbound-marketing-infographie%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/pokemon-go-inbound-marketing-infographie](mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/pokemon-go-inbound-marketing-infographie%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/pokemon-go-inbound-marketing-infographie) ## Related to this article [![](https://inbound.lasuperagence.com/hubfs/Funnel_recrutement.jpg)](https://inbound.lasuperagence.com/en/blog-agency/funnel-recrutement-infographie) ## [\[Infographic\] What is a recruitment funnel?](https://inbound.lasuperagence.com/en/blog-agency/funnel-recrutement-infographie) [Read more](https://inbound.lasuperagence.com/en/blog-agency/pokemon-go-inbound-marketing-infographie) by [Mégane Segorb](https://inbound.lasuperagence.com/en/blog-agency/author/mégane-segorb) ![Mégane Segorb](https://inbound.lasuperagence.com/hubfs/1%20GIFT%20HIGH%20RES%20B_W.png) [Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting), [![](https://inbound.lasuperagence.com/hubfs/pexels-cottonbro-5082581.jpg)](https://inbound.lasuperagence.com/en/blog-agency/marketing-b2b-tiktok) ## [BtoB marketing and TikTok: does it make sense?](https://inbound.lasuperagence.com/en/blog-agency/marketing-b2b-tiktok) [Read more](https://inbound.lasuperagence.com/en/blog-agency/pokemon-go-inbound-marketing-infographie) by [Mégane Segorb](https://inbound.lasuperagence.com/en/blog-agency/author/mégane-segorb) ![Mégane Segorb](https://inbound.lasuperagence.com/hubfs/1%20GIFT%20HIGH%20RES%20B_W.png) [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), [![](https://inbound.lasuperagence.com/hubfs/Google%20Drive%20Integration/Comment%20calculer%20son%20budget%20de%20Marketing%20Digital-3.png)](https://inbound.lasuperagence.com/en/blog-agency/budget-marketing-digital) ## [Comment calculer son budget de Marketing Digital ?](https://inbound.lasuperagence.com/en/blog-agency/budget-marketing-digital) [Read more](https://inbound.lasuperagence.com/en/blog-agency/pokemon-go-inbound-marketing-infographie) by [Maxime Bontemps](https://inbound.lasuperagence.com/en/blog-agency/author/maxime-bontemps) ![Maxime Bontemps](https://inbound.lasuperagence.com/hubfs/illustrationmaxime_v1.png) [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), ## Réagir # SUIVEZ-NOUS SUR LES RÉSEAUX SOCIAUX Rejoignez notre communauté ! - - - - - - ### Contact - [Nous contacter](https://inbound.lasuperagence.com/contact) - [Nous rejoindre](https://inbound.lasuperagence.com/talents) - contact@lasuperagence.com ### Nos services - [Inbound recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Inbound marketing](https://inbound.lasuperagence.com/offre-inbound-marketing) - [ROI calculator](https://www.lasuperagence.com/roi-calculator) - Formations ### Presse - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - Presse [![12](https://inbound.lasuperagence.com/hs-fs/hubfs/12.png?width=170&name=12.png "12")](https://www.hubspot.com/agencies/la-super-agence) © LA SUPER AGENCE.[Mentions Légales](https://inbound.lasuperagence.com/mentions)