--- title: [Infographic] 7 digital marketing trends to forget in 2018 description: What digital marketing trends will you have to give up on in 2018? Here are 7 strategies that are clearly losing steam. image: https://inbound.lasuperagence.com/hubfs/7%20tendances%20de%20marketing%20digital%2008-01%20REDUC.png --- [![Logo La Super Agence](https://inbound.lasuperagence.com/hs-fs/hubfs/lasuperagence-web.png?width=291&height=50&name=lasuperagence-web.png "Logo La Super Agence")](https://www.lasuperagence.com/) - [IA et Marque Employeur](https://lasuperagence.com/gen-ia-marque-employer/) - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - [Inbound Recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Blog](https://inbound.lasuperagence.com/blog) - [Contact](https://inbound.lasuperagence.com/fr/landing-page-2024) # Blog Ideas, advice, news ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) --- 29 September # \[Infographic\] 7 digital marketing trends to forget in 2018 Like the technologies they rely on, Digital Marketing strategies are constantly evolving, at a rapid pace. As a result, some of the strategies that were still working well until recently are becoming obsolete. In order to stay in line with internet users' behavior and improve in content your effectiveness [Marketing](https://inbound.lasuperagence.com/blog/alignment-marketing-commercial-sales-inbound-marketing), we listed the approaches that have become less effective. Find out in the infographic below what Digital Marketing trends to forget in 2018 and how to improve on the existing. [![Infographic: 7 digital marketing trends to forget](https://inbound.lasuperagence.com/hs-fs/hubfs/7%20tendances%20de%20marketing%20digital%2008-01%20REDUC.png?width=700&name=7%20tendances%20de%20marketing%20digital%2008-01%20REDUC.png "Infographic: 7 digital marketing trends to forget")](https://inbound.lasuperagence.com/hubfs/Infographies/7_tendances_de_marketing_digital_08-01_1024.jpg) ## 1 - Undifferentiated campaigns Want to send a series of emails to a large list of contacts and still get a high engagement rate? It's become mission impossible! **The solution:** Send targeted, personalized emails with relevant content based on demographics, online behavior and recent engagement. [![Call-to-action ebook 24 astuces](https://no-cache.hubspot.com/cta/default/1753382/90546ada-ce92-40b4-81c5-d0edceceb29a.png)](https://cta-redirect.hubspot.com/cta/redirect/1753382/90546ada-ce92-40b4-81c5-d0edceceb29a) ## 2 - Long eBooks containing only text Mobile internet usage has surpassed fixed internet usage. Ditch the wordy, long-winded white papers that are impractical to read on a smartphone. **The solution:** Create content in the form of quizzes, surveys, interactive landing pages, videos and online animations. ## 3 -Prefer quantity to quality on a blog The Internet is overflowing with content that is not always interesting. Internet users are looking for quality content that answers real questions. **The solution:** Limit yourself to one topic per blog post and make sure that each post serves a particular purpose, being very specific about an issue. ## 4 - Overly complex lead scoring algorithms If your Lead Scoring algorithm is too complex, you risk misqualifying your prospects. **The solution:** A simple lead scoring system, for example with values between 0 and 100 and incrementing by 10 points. Avoiding too many combinations of values makes monitoring easier. ## 5 - Abusing Marketing Automation **The solution:** Marketing Automation is very useful for delivering content in well-defined contexts of Inbound Marketing campaigns. It should not be (overly) used as a forward-looking tool. ## 6 - Facebook Organic Reach Strategies Facebook's organic reach is at an all-time low and continues to decline; it is estimated that only 2-6% of your fans see your posts. **The solution:** Use boosted posts and advertising on Facebook Ads, to increase reach and reach the right person at the right time. ## 7 - Relying on a text-only SEO strategy It's time for multimedia more than ever! Individuals want video, images and audio. **The solution:** [Optimizing only text on your website is no longer enough](https://inbound.lasuperagence.com/astuces-seo-2020). Vary the content formats with video files, images, and audio files that are search engine friendly. Topics: [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), [Infographie](https://inbound.lasuperagence.com/en/blog-agency/tag/infographie), [marketing digital](https://inbound.lasuperagence.com/en/blog-agency/tag/marketing-digital), [Tendances](https://inbound.lasuperagence.com/en/blog-agency/tag/tendances) - - - - [mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/tendances-marketing-digital-oublier-2018-infographie%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/tendances-marketing-digital-oublier-2018-infographie](mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/tendances-marketing-digital-oublier-2018-infographie%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/tendances-marketing-digital-oublier-2018-infographie) ## Related to this article [![](https://inbound.lasuperagence.com/hubfs/Funnel_recrutement.jpg)](https://inbound.lasuperagence.com/en/blog-agency/funnel-recrutement-infographie) ## [\[Infographic\] What is a recruitment funnel?](https://inbound.lasuperagence.com/en/blog-agency/funnel-recrutement-infographie) [Read more](https://inbound.lasuperagence.com/en/blog-agency/tendances-marketing-digital-oublier-2018-infographie) by [Mégane Segorb](https://inbound.lasuperagence.com/en/blog-agency/author/mégane-segorb) ![Mégane Segorb](https://inbound.lasuperagence.com/hubfs/1%20GIFT%20HIGH%20RES%20B_W.png) [Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting), [![](https://inbound.lasuperagence.com/hubfs/pexels-cottonbro-5082581.jpg)](https://inbound.lasuperagence.com/en/blog-agency/marketing-b2b-tiktok) ## [BtoB marketing and TikTok: does it make sense?](https://inbound.lasuperagence.com/en/blog-agency/marketing-b2b-tiktok) [Read more](https://inbound.lasuperagence.com/en/blog-agency/tendances-marketing-digital-oublier-2018-infographie) by [Mégane Segorb](https://inbound.lasuperagence.com/en/blog-agency/author/mégane-segorb) ![Mégane Segorb](https://inbound.lasuperagence.com/hubfs/1%20GIFT%20HIGH%20RES%20B_W.png) [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), [![](https://inbound.lasuperagence.com/hubfs/Google%20Drive%20Integration/Comment%20calculer%20son%20budget%20de%20Marketing%20Digital-3.png)](https://inbound.lasuperagence.com/en/blog-agency/budget-marketing-digital) ## [Comment calculer son budget de Marketing Digital ?](https://inbound.lasuperagence.com/en/blog-agency/budget-marketing-digital) [Read more](https://inbound.lasuperagence.com/en/blog-agency/tendances-marketing-digital-oublier-2018-infographie) by [Maxime Bontemps](https://inbound.lasuperagence.com/en/blog-agency/author/maxime-bontemps) ![Maxime Bontemps](https://inbound.lasuperagence.com/hubfs/illustrationmaxime_v1.png) [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), ## Réagir # SUIVEZ-NOUS SUR LES RÉSEAUX SOCIAUX Rejoignez notre communauté ! - - - - - - ### Contact - [Nous contacter](https://inbound.lasuperagence.com/contact) - [Nous rejoindre](https://inbound.lasuperagence.com/talents) - contact@lasuperagence.com ### Nos services - [Inbound recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Inbound marketing](https://inbound.lasuperagence.com/offre-inbound-marketing) - [ROI calculator](https://www.lasuperagence.com/roi-calculator) - Formations ### Presse - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - Presse [![12](https://inbound.lasuperagence.com/hs-fs/hubfs/12.png?width=170&name=12.png "12")](https://www.hubspot.com/agencies/la-super-agence) © LA SUPER AGENCE.[Mentions Légales](https://inbound.lasuperagence.com/mentions)