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[Infographic] 7 digital marketing trends to forget in 2018

Like the technologies they rely on, Digital Marketing strategies are constantly evolving, at a rapid pace.

As a result, some of the strategies that were still working well until recently are becoming obsolete.

In order to stay in line with internet users' behavior and improve in content your effectiveness Marketing, we listed the approaches that have become less effective.

Find out in the infographic below what Digital Marketing trends to forget in 2018 and how to improve on the existing.

Infographic: 7 digital marketing trends to forget

1 - Undifferentiated campaigns

Want to send a series of emails to a large list of contacts and still get a high engagement rate? It's become mission impossible!

The solution: Send targeted, personalized emails with relevant content based on demographics, online behavior and recent engagement.

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2 - Long eBooks containing only text

Mobile internet usage has surpassed fixed internet usage. Ditch the wordy, long-winded white papers that are impractical to read on a smartphone.

The solution: Create content in the form of quizzes, surveys, interactive landing pages, videos and online animations.

3 - Prefer quantity to quality on a blog

The Internet is overflowing with content that is not always interesting. Internet users are looking for quality content that answers real questions.

The solution: Limit yourself to one topic per blog post and make sure that each post serves a particular purpose, being very specific about an issue.

4 - Overly complex lead scoring algorithms

If your Lead Scoring algorithm is too complex, you risk misqualifying your prospects.

The solution: A simple lead scoring system, for example with values between 0 and 100 and incrementing by 10 points. Avoiding too many combinations of values makes monitoring easier.

5 - Abusing Marketing Automation

The solution: Marketing Automation is very useful for delivering content in well-defined contexts of Inbound Marketing campaigns. It should not be (overly) used as a forward-looking tool.

6 - Facebook Organic Reach Strategies

Facebook's organic reach is at an all-time low and continues to decline; it is estimated that only 2-6% of your fans see your posts.

The solution: Use boosted posts and advertising on Facebook Ads, to increase reach and reach the right person at the right time.

7 - Relying on a text-only SEO strategy

It's time for multimedia more than ever! Individuals want video, images and audio.

The solution: Optimizing only text on your website is no longer enough. Vary the content formats with video files, images, and audio files that are search engine friendly.

Topics: Inbound Marketing, Infographie, marketing digital, Tendances