--- title: How to attract top talent with recruitment videos description: Recruitment video is a valuable tool for attracting candidates to a company by delivering employer brand messages and values. image: https://inbound.lasuperagence.com/hubfs/video_1.png --- [![Logo La Super Agence](https://inbound.lasuperagence.com/hs-fs/hubfs/lasuperagence-web.png?width=291&height=50&name=lasuperagence-web.png "Logo La Super Agence")](https://www.lasuperagence.com/) - [IA et Marque Employeur](https://lasuperagence.com/gen-ia-marque-employer/) - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - [Inbound Recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Blog](https://inbound.lasuperagence.com/blog) - [Contact](https://inbound.lasuperagence.com/fr/landing-page-2024) # Blog Ideas, advice, news ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) --- 29 September # How to attract top talent with recruitment videos **In [Inbound Recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition), (quality) recruiting videos** are considered the most effective content for attracting **the best talent!**  Currently, video, whether filmed or in motion design is one of the best ways to present a company's employer brand to potential employees. We deliver the keys to creating a high-quality recruitment video. ## Video is king (also) in recruitment Boosted by the upcoming arrival of 5G, video content consumption will account for **by 2022, 82% of Internet traffic** (by data quantity). The **dramatic growth of online video** will have a significant impact on many **industries** and **recruitment** will be no exception. With the Internet becoming increasingly dominated by the video format, **recruiters** will need to use **video** to **attract the best talent**. Leading companies are already using video in their recruitment efforts - here are two great [examples of recruitment videos](https://www.talentlyft.com/en/blog/article/234/top-10-recruitment-videos-of-all-time).     ##### **Why is this good?** 30 seconds. Not a word. Just one scene. Pure emotion. What more can be said?     ##### **Why is this good?** This video is brilliant because it is completely **authentic**. All the images in this video were captured on a smartphone on the same day. And all of the responses are unscripted. It's so simple - but brilliant! **The use of video in recruitment** has quickly become one of the most important marketing strategies in recruitment. ## Why use recruitment videos ? There are many reasons to use videos in recruitment. Here are the **3 main reasons** why you should consider using videos in your recruitment strategy : ![video_1](https://inbound.lasuperagence.com/hs-fs/hubfs/video_1.png?width=1754&name=video_1.png) ### Season 1 : Improve your ads The number is dead on: ads with a **video** have a **higher application rate** of 34%. In other words, you increase your recruiting efficiency by a third with this format, which is huge! Why? Unlike **traditional** job postings, video gives employers the opportunity to tell a **engaging** story (a [storytelling](https://inbound.lasuperagence.com/blog/curiosity-inbound-marketing)) that humanizes their organization and promotes their corporate culture. In addition, videos are more **instructive** than text since they allow candidates to get a **true** perspective of the company from the inside, something that even the best job descriptions fail to convey. ![video_2](https://inbound.lasuperagence.com/hs-fs/hubfs/video_2.png?width=1754&name=video_2.png) ### Season 2 : Attracting younger candidates  Several studies have shown that using video is a particularly effective tactic for attracting younger candidates. Also according to CareerBuilder, when given a choice between a **identical** video and article, Millennials are **four times more likely** to watch the **video** than read the article. This is important because by 2030, **Millennials** will represent **75% of the global workforce.** ### Reason 3 : Adopt a mobile-first strategy   Using video is also a way to prepare for the **future**, with a **mobile first** strategy. Being mobile first is essential given that **82% of candidates** search for jobs on their **mobile**. Video is the rising star of **mobile content** and it is estimated that video will account for as much as **87% of mobile traffic** by the end of 2021. ## The most commonly used recruitment video formats If you are **new** to recruitment videos and want to **incorporate** them into your recruiting tools, there are **several options** that you can keep in mind. The most common formats for recruitment videos include : ![video_3](https://inbound.lasuperagence.com/hs-fs/hubfs/video_3.png?width=1754&name=video_3.png) #### **     Employee interviews** Many **companies** opt for **employee interviews** as a great way to **speak** the best aspects of your company culture in a more **personal** way. 1. #### **Virtual office tour** Another classic format is the **virtual office tour**. This format is particularly used by companies that believe their **work environment** is the greatest asset of their [Employee Value Proposition](https://inbound.lasuperagence.com/blog/how-to-build-a-virtual-office-tour-in-5-steps) (EVP). 1. #### **Live my life** A video in the **" Vis ma vie "**style will give candidates a better idea of the **day-to-day roles and responsibilities** of a position or job. It is also a great way to **subtly** showcase your company culture as well as your environment in a **authentic** and natural way. 1. #### **Introduction** These videos take a more **general** approach, and as such are more suited to establishing your **employer brand** than promoting a position. These videos aim to provide a **convincing** overview of the company and its **ambitions**. [![Inbound Recruiting et IA générative](https://no-cache.hubspot.com/cta/default/1753382/8a6a821f-413c-4b54-9278-07f0523fe9ca.png)](https://cta-redirect.hubspot.com/cta/redirect/1753382/8a6a821f-413c-4b54-9278-07f0523fe9ca) ## How to create an effective recruitment video ? As with any video marketing tactic, **strategy** is the most important thing when creating a recruitment video. Before you break out your camera, identify your **objectives** and your **target**, then consider your resources (time, equipment, capabilities and budget) and work from there. **Storytelling** and **creativity** are also paramount. You need to make sure your target will be **interested** enough to follow through with the video and make them **envy** to send in their application. Feel free to **experiment**, just make sure the end result is **consistent** with your strategy and **consistent** with your brand.  If time and budget allow, also consider creating **several** versions of the video **adapted** for different types of positions. A more **personalized** approach will help increase engagement and boost application rates. ## How to maximize the value of your recruitment video ? **Producing** a recruitment video takes a lot of time and effort. There are several things you should do to **maximize** your investment. First, be careful to include your **brand** clearly throughout the video. Then insert a **call-to-action**, such as a link to a web page, form or email, so people can submit their application with a **simple click**. Finally, **measure** all metrics (number of views, engagement, click-through rate and abandonment rate) so you can judge the **effectiveness** of your video and make **changes** if necessary. ## Rules for creating a quality recruitment video There are some **basic rules** related to recruitment videos that you should always try to follow. First, **plan** all the **details** and have a clear strategy for **production, promotion and measuring your results**. When it comes to **content**, be sure to communicate all the key points but keep your video **short** (less than 2 minutes ideally) and **easy** to understand (so avoid using jargon). Finally, respect the **rights** of your current employees when filming : don't **force** someone to appear in the video if they don't want to. [![New call-to-action](https://no-cache.hubspot.com/cta/default/1753382/17bc554f-42a5-4b64-b673-ec5ba6afb859.png)](https://cta-redirect.hubspot.com/cta/redirect/1753382/17bc554f-42a5-4b64-b673-ec5ba6afb859) ## Should you hire professionals ? If your **budget** allows, **hire a team** to ensure the quality of the video shoot and post-production. This is an **ideal** option for companies that don't have the **time, human resources or expertise** to create the video in-house. This option may seem a bit more **expensive**, however, the costs are offset by the benefits of having **a team of experts** who bring a diversity of skills to ensure your recruitment video is the best it can be. Finally, if you don't have the **means** to hire a professional, don't worry : you can do it **yourself**. " **home**" videos can also have a lot of impact. However, do you [accompany](https://inbound.lasuperagence.com/organisez-une-consultation-gratuite) on the [storytelling](https://inbound.lasuperagence.com/blog/storytelling-inbound-marketing)! ![infographics](https://inbound.lasuperagence.com/hs-fs/hubfs/infographie.png?width=1300&name=infographie.png) Topics: [Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting), [Vidéo de recrutement](https://inbound.lasuperagence.com/en/blog-agency/tag/vidéo-de-recrutement) - - - - [mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/video-recrutement%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/video-recrutement](mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/video-recrutement%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/video-recrutement) ## Related to this article [![](https://inbound.lasuperagence.com/hubfs/barbenheimer%2c%20qui%20recruter.jpg)](https://inbound.lasuperagence.com/en/blog-agency/barbie-oppenheimer-management-business-recruiting) ## [Barbie, Oppenheimer : Who Would You Hire?](https://inbound.lasuperagence.com/en/blog-agency/barbie-oppenheimer-management-business-recruiting) [Read more](https://inbound.lasuperagence.com/en/blog-agency/video-recrutement) by [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting) [![](https://inbound.lasuperagence.com/hubfs/DALL%C2%B7E%202023-02-20%2010.10.28%20-%20a%20group%20of%20people%20walking%20in%20a%20building%2c%20in%20corporate%20clothes%2c%20oil%20painting.jpeg)](https://inbound.lasuperagence.com/en/blog-agency/top-10-recruiting-trends-2023) ## [Top 10 Recruiting Trends for 2023](https://inbound.lasuperagence.com/en/blog-agency/top-10-recruiting-trends-2023) [Read more](https://inbound.lasuperagence.com/en/blog-agency/video-recrutement) by [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting) [![](https://inbound.lasuperagence.com/hubfs/XP-can.jpg)](https://inbound.lasuperagence.com/en/blog-agency/10-things-you-ignored-about-inbound-recruiting) ## [10 things you ignored about Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/10-things-you-ignored-about-inbound-recruiting) [Read more](https://inbound.lasuperagence.com/en/blog-agency/video-recrutement) by [Abigail Davies](https://inbound.lasuperagence.com/en/blog-agency/author/abigail-davies) ![Abigail Davies](https://inbound.lasuperagence.com/hubfs/portrait_abi250.jpg) [Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting), ## Réagir # SUIVEZ-NOUS SUR LES RÉSEAUX SOCIAUX Rejoignez notre communauté ! - - - - - - ### Contact - [Nous contacter](https://inbound.lasuperagence.com/contact) - [Nous rejoindre](https://inbound.lasuperagence.com/talents) - contact@lasuperagence.com ### Nos services - [Inbound recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Inbound marketing](https://inbound.lasuperagence.com/offre-inbound-marketing) - [ROI calculator](https://www.lasuperagence.com/roi-calculator) - Formations ### Presse - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - Presse [![12](https://inbound.lasuperagence.com/hs-fs/hubfs/12.png?width=170&name=12.png "12")](https://www.hubspot.com/agencies/la-super-agence) © LA SUPER AGENCE.[Mentions Légales](https://inbound.lasuperagence.com/mentions)