--- title: How to attract talent with a content strategy? description: To attract talent to a company, an effective content strategy must be put in place, taking into account the needs of the candidate. image: https://inbound.lasuperagence.com/hubfs/blog-files/Candidate-Persona-Template-747x427.png --- [![Logo La Super Agence](https://inbound.lasuperagence.com/hs-fs/hubfs/lasuperagence-web.png?width=291&height=50&name=lasuperagence-web.png "Logo La Super Agence")](https://www.lasuperagence.com/) - [IA et Marque Employeur](https://lasuperagence.com/gen-ia-marque-employer/) - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - [Inbound Recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Blog](https://inbound.lasuperagence.com/blog) - [Contact](https://inbound.lasuperagence.com/fr/landing-page-2024) # Blog Ideas, advice, news ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) --- 29 September # How to attract talent with a content strategy? If you want to attract talent, you'll need to convince them that working for you is a blast and that the positions you offer are a perfect fit. How do you achieve this? How do you **[attract talent](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) with an effective content strategy**? It's obviously not about **contenting yourself with a simple job description**. You'll need to **produce quality content** and include its distribution in a well-understood [Inbound Recruiting](https://inbound.lasuperagence.com/blog/linbound-marketing-for-recruiters-d%C3%A9couvrez-linbound-recruiting), i.e., Inbound Marketing applied to recruitment. [![Inbound Recruiting et IA générative](https://no-cache.hubspot.com/cta/default/1753382/8a6a821f-413c-4b54-9278-07f0523fe9ca.png)](https://cta-redirect.hubspot.com/cta/redirect/1753382/8a6a821f-413c-4b54-9278-07f0523fe9ca) ## How to identify content that interests talent First, you need to consider **what they want to know** **and where** they typically go to get their information. This important step is called creating [Candidate Personas](https://inbound.lasuperagence.com/blog/inbound-recruiting-how-to-define-a-candidate-persona), the equivalent of **Buyer Personas in Inbound Marketing**. The image **below** shows what a Candidate Persona might look like. In this particular case, the company is looking for a quantitative analyst and **has pieced together a plausible background and experience** for this type of candidate. ###### ![An Example of Candidate Persona](https://inbound.lasuperagence.com/hs-fs/hubfs/blog-files/Candidate-Persona-Template-747x427.png?width=698&name=Candidate-Persona-Template-747x427.png "An Example of Candidate Persona") ###### The profile should be filled out as accurately as possible! Now that you know who your content is for, you need to know **what are the really important things to communicate about you**. To help you with this, we draw **an analogy** with the famous [Maslow's pyramid of needs](https://fr.wikipedia.org/wiki/Pyramide_des_besoins). This one considers that the consumer moves to a higher order need when the next lower level need is satisfied. The same is true for **the Candidate Persona** vis-a-vis your [content](https://inbound.lasuperagence.com/blog/35-super-idees-of-content-to-pull-leads). Here are the 5 levels of needs you'll need to satisfy from a [**Inbound Recruiting**](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) perspective. ## ![Content Needs Pyramid for Inbound Recruiting](https://inbound.lasuperagence.com/hs-fs/hubfs/Infographies/pyramide-besoins-contenus.jpg?width=600&name=pyramide-besoins-contenus.jpg "Content Needs Pyramid for Inbound Recruiting") ###### Want to attract top talent? Take it to the next level! ## 1 - The Company First, you need to **explain what your company actually does**, for example, what type of products or service it markets. It may seem obvious to you, but there are a lot of websites **that don't adequately explain their own offerings** ! Then, provide your [Candidate Persona](https://inbound.lasuperagence.com/blog/inbound-marketing-identify-your-buyer-persona-in-five-questions) with topical items about your company. For example, indicate whether you recently signed a major contract with a client **or whether your R&D department has made significant progress on a topic** (as long as this information can obviously be made public! ). In short, [tell your story](https://inbound.lasuperagence.com/blog/storytelling-inbound-marketing)!! These elements will give your candidates **a clear enough picture of your company** to make them feel like a good fit. ## 2 - Location **The importance of job location** is too often underestimated by recruiters. Or valuable candidates are certainly looking for a position that matches their ambitions, but also one that doesn't require them to spend **hours in transportation**. Give them **as much information** as possible about how to get there, what facilities the company offers, whether there is parking, etc. **Candidates will certainly appreciate this attention** to one of their major concerns. [![New Call-to-action](https://no-cache.hubspot.com/cta/default/1753382/d4fb5926-fc60-4cf8-9d18-d9a12beedf14.png)](https://cta-redirect.hubspot.com/cta/redirect/1753382/d4fb5926-fc60-4cf8-9d18-d9a12beedf14) ## 3 - The position Of course, **the job description is crucial** when you want to recruit someone with talent. Thus, don't entrust its writing to someone too inexperienced! This description will absolutely have to include a number of **keywords**, but also [SEO elements](https://inbound.lasuperagence.com/astuces-seo-2020) such as internal links or **meta-descriptions** in order to be found via search engines. **In addition to the job description** expected by the applicant, it will be relevant to add [storytelling](https://inbound.lasuperagence.com/blog/storytelling-inbound-marketing) to your job description. For example, ask other employees to **share their experience**, highlighting what makes them particularly happy in their job. If possible, try to explain how the position fits into the natural evolution of the company. This helps to **value it** considerably.  ## 4 - Experience > A talented candidate will certainly consider the experience he or she will gain from the position and the impact it will have on their career. Take the time to explain **both the personal and professional** perspectives of the position. You can also show **how well the existing team is already bonded** and will welcome the newcomer nicely!  ## 5 - Self-actualization The need for self-actualization constitutes, according to Maslow the pinnacle of human aspirations. It aims to get out of a purely material condition to reach **a certain fulfillment**. In your candidate's case, you need to **illustrate** why choosing your company and this specific position can bring personal satisfaction. It is important to return to **the company's values** such as solidarity, ecological commitment or the bet on innovation [to make the world a better place](https://www.freeenterprise.com/eight-companies-making-the-world-a-better-place/) !  [![New call-to-action](https://no-cache.hubspot.com/cta/default/1753382/6ec51934-e58c-467d-998b-727ca2f79b93.png)](https://cta-redirect.hubspot.com/cta/redirect/1753382/6ec51934-e58c-467d-998b-727ca2f79b93) Now you know what [type of content](https://inbound.lasuperagence.com/blog/employer-brand-strategy-content-ing-direct-bnp-paribas) you can produce to attract candidates to your organization. Do you think there are other things that can **convince talent** to join you ? Tell us in the comments ! Topics: [Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting), [Marque employeur](https://inbound.lasuperagence.com/en/blog-agency/tag/marque-employeur), [Infographie](https://inbound.lasuperagence.com/en/blog-agency/tag/infographie), [Recrutement](https://inbound.lasuperagence.com/en/blog-agency/tag/recrutement), [Candidate Persona](https://inbound.lasuperagence.com/en/blog-agency/tag/candidate-persona) - - - - [mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/comment-attirer-talents-strategie-contenu%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/comment-attirer-talents-strategie-contenu](mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/comment-attirer-talents-strategie-contenu%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/comment-attirer-talents-strategie-contenu) ## Related to this article [![](https://inbound.lasuperagence.com/hubfs/barbenheimer%2c%20qui%20recruter.jpg)](https://inbound.lasuperagence.com/en/blog-agency/barbie-oppenheimer-management-business-recruiting) ## [Barbie, Oppenheimer : Who Would You Hire?](https://inbound.lasuperagence.com/en/blog-agency/barbie-oppenheimer-management-business-recruiting) [Read more](https://inbound.lasuperagence.com/en/blog-agency/comment-attirer-talents-strategie-contenu) by [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting) [![](https://inbound.lasuperagence.com/hubfs/DALL%C2%B7E%202023-02-20%2010.10.28%20-%20a%20group%20of%20people%20walking%20in%20a%20building%2c%20in%20corporate%20clothes%2c%20oil%20painting.jpeg)](https://inbound.lasuperagence.com/en/blog-agency/top-10-recruiting-trends-2023) ## [Top 10 Recruiting Trends for 2023](https://inbound.lasuperagence.com/en/blog-agency/top-10-recruiting-trends-2023) [Read more](https://inbound.lasuperagence.com/en/blog-agency/comment-attirer-talents-strategie-contenu) by [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting) [![](https://inbound.lasuperagence.com/hubfs/XP-can.jpg)](https://inbound.lasuperagence.com/en/blog-agency/10-things-you-ignored-about-inbound-recruiting) ## [10 things you ignored about Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/10-things-you-ignored-about-inbound-recruiting) [Read more](https://inbound.lasuperagence.com/en/blog-agency/comment-attirer-talents-strategie-contenu) by [Abigail Davies](https://inbound.lasuperagence.com/en/blog-agency/author/abigail-davies) ![Abigail Davies](https://inbound.lasuperagence.com/hubfs/portrait_abi250.jpg) [Inbound Recruiting](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-recruiting), ## Réagir # SUIVEZ-NOUS SUR LES RÉSEAUX SOCIAUX Rejoignez notre communauté ! - - - - - - ### Contact - [Nous contacter](https://inbound.lasuperagence.com/contact) - [Nous rejoindre](https://inbound.lasuperagence.com/talents) - contact@lasuperagence.com ### Nos services - [Inbound recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Inbound marketing](https://inbound.lasuperagence.com/offre-inbound-marketing) - [ROI calculator](https://www.lasuperagence.com/roi-calculator) - Formations ### Presse - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - Presse [![12](https://inbound.lasuperagence.com/hs-fs/hubfs/12.png?width=170&name=12.png "12")](https://www.hubspot.com/agencies/la-super-agence) © LA SUPER AGENCE.[Mentions Légales](https://inbound.lasuperagence.com/mentions)