--- title: Facebook and Inbound Marketing and Inbound Recruiting strategies description: Facebook plays a very important role in Inbound Marketing and Inbound Recruiting strategies. Find out how to use it to attract leads! image: https://inbound.lasuperagence.com/hubfs/Infographies/facebook.png --- [![Logo La Super Agence](https://inbound.lasuperagence.com/hs-fs/hubfs/lasuperagence-web.png?width=291&height=50&name=lasuperagence-web.png "Logo La Super Agence")](https://www.lasuperagence.com/) - [IA et Marque Employeur](https://lasuperagence.com/gen-ia-marque-employer/) - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - [Inbound Recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Blog](https://inbound.lasuperagence.com/blog) - [Contact](https://inbound.lasuperagence.com/fr/landing-page-2024) # Blog Ideas, advice, news ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) --- 28 September # Facebook and Inbound Marketing and Inbound Recruiting strategies Social media, and the first of these, Facebook, play a major role in all inbound strategies. Their job is to capture the attention of people who match your personas ([candidate](https://inbound.lasuperagence.com/blog/inbound-recruiting-comment-definir-un-candidate-persona) or [buyer](https://inbound.lasuperagence.com/blog/inbound-marketing-identifiez-vos-buyer-persona-en-cinq-questions)) to attract them to a blog where they will be converted into leads. How to use the biggest of social networks to generate **business leads** or **interest passive candidates** ? How does Facebook fit into Inbound Marketing and Inbound Recruiting strategies? ## How to use Facebook? Whether posting content specifically created to attract customers or for any other type of action, there are some rules to know when using Facebook.  To that end, [Simon R. Stones](https://simonstones.com/portfolio/social-media/) has put together several great infographics that perfectly summarize what you need to know when hosting social networks. Here's the one about Facebook: ## [![facebook.png](https://inbound.lasuperagence.com/hs-fs/hubfs/Infographies/facebook.png?width=700&height=990&name=facebook.png)](https://inbound.lasuperagence.com/hubfs/Infographies/facebook.png)  1 - Generate Leads with Facebook Platforms such as Facebook collect a tremendous amount of information about users that marketers can use to their advantage. Instead of casting a wide net and hoping to catch a few fish, fish smart by using the right bait. The goal is to get the attention of those who **are interested in what you have to offer.** If you consider your current lead generation strategy, vyou probably have several pieces of content, a blog and informational materials through which you hope to generate leads. ![Trouvez vos leads sur Facebook](https://inbound.lasuperagence.com/hs-fs/hubfs/images/5886225374_c57c6c1966_b.jpg?width=700&name=5886225374_c57c6c1966_b.jpg "Trouvez vos leads sur Facebook") Thanks to Facebook, you can reach a large audience, without necessarily using their paid advertising system (very efficient by the way): [Facebook Ads](https://www.facebook.com/business). Let's instead look at some targeting methods to share your content with the people most likely to be interested in your products or services.. ## 2 - targeting prospects on Facebook (Inbound Marketing) Facebook continues to be, in 2017, the most powerful social network in the world. It's a safe bet that your prospects are on it, and naturally enough, Facebook fits right into an Inbound Marketing strategy. ### Benefits - **Very wide distribution of your content** - **Ability to reach B2C leads** - **Use of Facebook Live to broadcast live content** ### Disadvantages - **Limited relevance to B2B targets** - **No natural SEO of content** - **Risk of having your content "drowned" in the profusion** Generally speaking, Facebook is a good social network to **promote**your content and increase the **visibility** of your brand, but, aside from its excellent paid advertising system, **does not allow for true differentiation** with your target audience, especially in B2B. In many cases, professional prospects don't like to mix their personal and professional activity. ## 3 - targeting candidates on Facebook (Inbound Recruiting) Facebook is undoubtedly the social network that brings together the most eclectic panel of members in terms of age, interests or socio-professional categories. There's a good chance that the candidate you're looking for is on Facebook. But will you manage to get his or her attention with [Inbound Recruiting](https://inbound.lasuperagence.com/formation-inbound-recruiting-inbound-marketing) ? ### Benefits - **Promotes video content highly valued by candidates** - **Professional content acceptable in the private sphere** - **Comments can be starting points for recruitment** ### Disadvantages - **Some [Candidate Personas](https://inbound.lasuperagence.com/blog/inbound-recruiting-comment-definir-un-candidate-persona) don't show up on Facebook** - **Social network increasingly abandoned by Generation Y** - **Requires "liking" the Facebook page to view content** Recruitment being in essence a "social" act, the **Big Social Network** remains an indispensable tool of an Inbound Recruiting strategy. When used properly, it allows you to distribute ad-related content to a very large audience, which is useful when looking for fairly generalist profiles. Nevertheless, to reach some passive candidates, it is better to focus on more specialized social networks. [![Formation IA et Recrutement](https://no-cache.hubspot.com/cta/default/1753382/69e3c34f-4735-4c57-8288-5b81fc7b12c8.png)](https://cta-redirect.hubspot.com/cta/redirect/1753382/69e3c34f-4735-4c57-8288-5b81fc7b12c8) If you want to reach candidates with a paid strategy, we recommend the [Work4](https://fr.work4labs.com/), platform, which we discuss in our [ranking of the best recruiting techs 2017](https://inbound.lasuperagence.com/blog/palmares-tech-francaises-recrutement-digital-2017-innovation).  What about you? How are you using Facebook in your Inbound Marketing and Inbound Recruiting strategies? Tell us in the comments! Topics: [Stratégie](https://inbound.lasuperagence.com/en/blog-agency/tag/stratégie), [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), [Facebook](https://inbound.lasuperagence.com/en/blog-agency/tag/facebook), [Social Media Management](https://inbound.lasuperagence.com/en/blog-agency/tag/social-media-management) - - - - [mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/facebook-strategie-inbound-marketing-inbound-recruiting%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/facebook-strategie-inbound-marketing-inbound-recruiting](mailto:?subject=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/facebook-strategie-inbound-marketing-inbound-recruiting%20&body=Sehenswert:%20https://inbound.lasuperagence.com/en/blog-agency/facebook-strategie-inbound-marketing-inbound-recruiting) ## Related to this article [![](https://inbound.lasuperagence.com/hubfs/pexels-cottonbro-5082581.jpg)](https://inbound.lasuperagence.com/en/blog-agency/marketing-b2b-tiktok) ## [BtoB marketing and TikTok: does it make sense?](https://inbound.lasuperagence.com/en/blog-agency/marketing-b2b-tiktok) [Read more](https://inbound.lasuperagence.com/en/blog-agency/facebook-strategie-inbound-marketing-inbound-recruiting) by [Mégane Segorb](https://inbound.lasuperagence.com/en/blog-agency/author/mégane-segorb) ![Mégane Segorb](https://inbound.lasuperagence.com/hubfs/1%20GIFT%20HIGH%20RES%20B_W.png) [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), [![](https://inbound.lasuperagence.com/hubfs/Google%20Drive%20Integration/Comment%20calculer%20son%20budget%20de%20Marketing%20Digital-3.png)](https://inbound.lasuperagence.com/en/blog-agency/budget-marketing-digital) ## [Comment calculer son budget de Marketing Digital ?](https://inbound.lasuperagence.com/en/blog-agency/budget-marketing-digital) [Read more](https://inbound.lasuperagence.com/en/blog-agency/facebook-strategie-inbound-marketing-inbound-recruiting) by [Maxime Bontemps](https://inbound.lasuperagence.com/en/blog-agency/author/maxime-bontemps) ![Maxime Bontemps](https://inbound.lasuperagence.com/hubfs/illustrationmaxime_v1.png) [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), [![](https://inbound.lasuperagence.com/hubfs/image-png-Sep-14-2020-02-45-50-89-PM.png)](https://inbound.lasuperagence.com/en/blog-agency/guide-html-css-marketeurs) ## [HTML and CSS for marketers](https://inbound.lasuperagence.com/en/blog-agency/guide-html-css-marketeurs) [Read more](https://inbound.lasuperagence.com/en/blog-agency/facebook-strategie-inbound-marketing-inbound-recruiting) by [Guillaume Vigneron](https://inbound.lasuperagence.com/en/blog-agency/author/guillaume-vigneron) ![Guillaume Vigneron](https://inbound.lasuperagence.com/hubfs/Cartoon_Guillaume_Vigneron.png) [Inbound Marketing](https://inbound.lasuperagence.com/en/blog-agency/tag/inbound-marketing), ## Réagir # SUIVEZ-NOUS SUR LES RÉSEAUX SOCIAUX Rejoignez notre communauté ! - - - - - - ### Contact - [Nous contacter](https://inbound.lasuperagence.com/contact) - [Nous rejoindre](https://inbound.lasuperagence.com/talents) - contact@lasuperagence.com ### Nos services - [Inbound recruiting](https://inbound.lasuperagence.com/inbound-recruiting-guide-definition) - [Inbound marketing](https://inbound.lasuperagence.com/offre-inbound-marketing) - [ROI calculator](https://www.lasuperagence.com/roi-calculator) - Formations ### Presse - [Nos publications](https://inbound.lasuperagence.com/nos-publications) - Presse [![12](https://inbound.lasuperagence.com/hs-fs/hubfs/12.png?width=170&name=12.png "12")](https://www.hubspot.com/agencies/la-super-agence) © LA SUPER AGENCE.[Mentions Légales](https://inbound.lasuperagence.com/mentions)