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Hubspot for recruitment: how does it work?

What if Hubspot was THE platform that allowed you to deeply transform your digital recruitment?

Today, the HubSpot SaaS solution, bringing together several functional bricks including a CRM, a blog platform, a social network aggregator, Marketing Automation, and hundreds of other features (form creation, chatbot, appointment setting, etc.) is increasingly appealing to recruiting players.

And most importantly:

From 21 October 2020, recruitment contacts will no longer be billed in the CRM database.

A revolution for Inbound Recruiting!" 

Here's a visual to better understand.

Hubspot CRM Recruiting

For more explanation, get in touch with our experts directly.


What is HubSpot?

HubSpot was founded in 2006 by Brian Halligan and Dharmesh Shah and is headquartered in Cambridge, Massachusetts.

Their founders are the originators of the Inbound methodology.

The Inbound Marketing is just one part of a larger movement in the business world. Inbound is a method of attracting, engaging and encouraging people to develop a business that delivers value and builds trust.

Forget about Outbound methods, you no longer have to fight for the attention of your prospects or candidates.

On the contrary, thanks to Inbound, these will come on their own.

You still don't know what that really means?

In simple terms, HubSpot is marketing and sales software that helps businesses attract visitors, convert prospects, and turn them into satisfied customers or candidates.

Hubspot brings together all the essential features for inbound
Hubspot brings together all the features to implement an Inbound strategy

To practice inbound marketing, you need a tool that delivers the information you want to spread.

That's where HubSpot's CRM comes in. The message can't be delivered without a messenger, the CRM is critical to the success of your business.

Once you adopt HubSpot's Inbound methodology and CRM, things that would have required a lot of work become much simpler, especially with HubSpot's automation tools.

The Inbound methodology applied to recruitment

Diagramme Inbound Recruiting
The Inbound process also applies to recruitingnt

The diagram above explains how you can apply the Inbound methodology to inbound recruiting by attracting prospects, converting them into leads and then into customers and finally fidelizing them into ambassadors for your brand.

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The way people find, search and apply for jobs has changed. Previously, companies controlled the recruiting process, but now more than 75% of job seekers start their search on Google.

Inbound recruiting creates a remarkable candidate experience through employer branding content and marketing strategies that help companies build relationships with top talent.

By taking an inbound approach to recruiting, companies can connect with passive and active job seekers, interact with their network, and meet candidate and customer expectations throughout the application and recruitment process.

Hubspot's CRM helps manage your candidate opportunities

A CRM or Customer Relationship Management is a customer relationship management software. This type of software knows how to keep track of all your interactions with your customers (from their first call to the conclusion of a project or sale).

The follow-up and satisfaction of your customers guarantee the development of your company.

For every recruitment company, its most valuable and important asset is its database. These companies collect detailed data on candidates: who they are, how they have interacted with your organization, where they are located in many different places.

Infographie Gestion de la relation client
Using CRM can boost your performance

Your prospects and customers have a relationship with one company, not a bunch of different people and departments. So they will feel the disconnect when your team is not on the same page.

That's why everyone in your organization, from sales to marketing, needs context about each customer's needs, wants, and current state, so they can pick up the conversation where it left off.

A CRM is a tool that facilitates the creation of better relationships, nurtures your prospects and maintains a relationship of trust.

With a centralized platform to organize all of your prospect and customer data, it's easy for everyone on your team to get an overview of the state of your business and the status of each candidate/customer relationship.

HubSpot CRM allows access to a relational database to an unlimited number of users which allows it to be used for both Marketing and Recruiting

needs at the same time.


Most importantly, it provides storage for up to 1 million non-marketing contacts.

What is it about


Hubspot's business model consisted, until October 21, 2020, of charging for a subscription and number of contacts, up to €40 per 1000 new contacts in base while allowing unlimited users to connect to the platform.

Personally, I find this fairer than the model of charging by the number of users because an increase in the number of contacts necessarily means an increase in business opportunities. Therefore, this system is necessarily profitable.

Hubspot's CRM for Recruiting

Hubspot allows an unlimited number of users to access the CRM

But this system had one drawback: Hubspot charges for contacts that have no potential business value i.e., partners, competitors, journalists, and of course...candidates.

The big news is that, from now on, all these contacts will be taken out of the billing thanks to a property called: non-marketing contacts.

So this will allow both Hubspot to be used for traditional Marketing and Sales actions, but also for recruiting people to have access to the tools without weighing down the database.

In fact, these non-marketing contacts can go up to 1 million entries, without any billing.

This is an absolutely major evolution for companies that want to generate both commercial leads and candidate leads without spending too much on licensing fees.


From candidate personas to implementing your content strategy

Your CRM can help you deliver content that resonates with your candidates and customers, the first step to using HubSpot successfully and effectively to become a better recruiter is to segment your database.

You will have two distinct types of customers: clients and candidates.

When you are marketing and selling, it can be difficult to determine who is who!

For example, if you send a list of job postings to potential customers, you risk damaging that relationship because the content will not be relevant to them.

So you can segment your database between

  • Buyer personas
  • Candidate personas

For example, a recently placed candidate will need a different type of content for a candidate who is actively seeking a new role, such as downloading content on "How to Write a Resume Stand."

With HubSpot, you can create separate workflows withdifferent triggers and content delivered to your different personae rather than one general message to your entire database.

It's the same principle as networking.

No two people say the same thing to the same people, you have to have an ability to adapt to get results.

With HubSpot, you are able to identify content elements and reactions from customers and to candidates with accuracy and speed to make your job easier!

As a preferred HubSpot partner, The Super Agency has unparalleled know-how to help you effectively manage this dual issue: sales lead generation and candidates.

Contact us without delay.



Topics: Inbound Recruiting, Hubspot, Social Recruiting, marketing digital