Building a employer-branding is not about posting ads when you're looking for new-talent.

An online presence, even at a minimum, allows you to build a employer reputation  that will be able to seduce candidates when the time comes.

However, before you get started, you'll need to establish a clear line:

What actions do you take on your content that allow you to be remarkable as an employer?

What is your employer brand positioning?

What are the values you want to communicate?

What is your image to your employees?

Here are the 5 rules to ensure your Inbound Recruiting strategy is relevant - Inbound Marketing applied to recruitment:

An employer branding strategy with strong positioning will appeal to potential candidates.

1 - Be honest 

What you say about your company must match reality.

Today's connected digital world means that everything gets out and secrets can't stay that way for long.

Split your posts into three groups:

• That which is true and can be easily verified with tangible data
• What is true in certain situations
• What you wish you could say but can't yet state

Once this segmentation is done, you will be able to easily notify your readers of the status of your information and thus affirm your complete honesty.

2 - Be human

Tell stories with a human dimension: For the narrative of "your company's adventure ", use the testimonials you've collected from your employees in this way.

Human stories are more easily remembered and provide a more tangible motivation for candidates. Plus, the people you highlight in testimonials will feel recognized.

Your potential candidates will be more easily engaged with authentic content from your employer brand, testimonials.

3 - Be Bold

Know your limits. It will only make you more credible to future employees.

If you want to make an argument that you can't quite validate yet, find the most accurate information in agreement with your marketing team. 

4 - Be visual

Photos, videos, infographics, etc. are all tools that will make your message accessible and dynamic. Images will convey more than a thousand words about the reality of your organization.

5 - Be consistent

Think about how your message fits with your company brand. If you're not sure, have someone outside your company read your content.

By ensuring this consistency, your message will be reinforced.

You will be able to see a marked improvement in your Talent Brand by following these steps!